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Short-Sleeve Retro Diamond Head Key Lime Classic Crewneck T-Shirt
$35.00
 
A flashback to a time when the first humans laid eyes on Diamond Head. Pristine and powerful, this image conveys why early Hawaiians believed goddesses lived on the volcano and why it's still a historic landmark. Made using our exclusive specialty dying process that uses real key limes and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Oceania Stripe Blue Hawaii Crewneck T-Shirt
$35.00
 
The lush and colorful beauty of Hawaii's tropical foliage makes for a striking fashion statement. It is especially eye-catching here thanks to the floral print that perfectly contrasts this ocean blue T that gets its color from our Blue Hawaii specialty dying process. These Ts are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. Its dyed using our specialty Blue Hawaii dying process and made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Mystic Honu Blue Hawaii Crewneck T-Shirt
$35.00
 
When you've been around for 200 million years like the sea turtle you get a bit of a magical aura that surrounds you and captivates everyone that encounters you. Legend has it they led the first Hawaiians to our shores and they could take human form. Looking at this powerful and spiritual depiction of these amazing creatures will make you believe that and more. This fun, flirty tee remains extremely comfortable thanks to the relaxed fit. Made using our Blue Hawaii specialty dying process, it gets its unique color from real blue Curacao liqueur. It's also made from 100% cotton that is ring spun then combed to remove impurities for fabric that's luxuriously soft and lightweight yet incredibly strong. The fine, ribbed tubular, continuous collar and tubular knit construction in the body adds durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Batik Band Blueberry Classic Crewneck T-Shirt
$35.00
 
This shirt may not be made using a traditional Batik stamping technique, but it still has that time-honored feel thanks to the tribal-style graphics. It has also got a touch of freshness thanks to the blueberry dye, our latest specialty dye creation. Made using our exclusive specialty dying process that uses real blueberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tapa Band Paradise Red Classic Crewneck T-Shirt
$35.00
 
Native Hawaiians were not only great artists as we can see in traditional designs like the tapa (or kapa) patterns that go around this shirt. They were also very skilled at making dyes out anything that they could find in nature. Which is why the combo of our new Paradise Red made from hibiscus, rose hip, ginger and dry apple and this artwork makes for classic island attire. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Shipfaced Brew Beer Classic Crewneck T-Shirt
$35.00
 
When you're out on the ocean there's water, water everywhere but not a drop to drink. But, that's why you brought a cooler of beer and are wearing this awesome beer dyed T! Made using our exclusive specialty dying process that uses real pale ale and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Year of the Rat Paradise Red Crewneck T-Shirt
$35.00
 
It's been twelve years since the rat's turn has been up on the cycle of the Chinese zodiac. Whether it's your sign or not, celebrate its appearance with this cool Paradise Red tee that unifies Hawaiian design with Asian imagery. This fun, flirty tee remains extremely comfortable thanks to the relaxed fit. Made using our specialty dying process, it gets its unique color from the secret ingredients in our Paradise Red dye. It's also made from 100% cotton that is ring spun then combed to remove impurities for fabric that's luxuriously soft and lightweight yet incredibly strong. The fine, ribbed tubular, continuous collar and tubular knit construction in the body adds durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Solo Wave Blueberry Classic Crewneck T-Shirt
$35.00
 
A cool mix of island and Asian inspiration, this tee brings together the best of the Pacific Ring. The blueberry material adds to the dramatic wave imagery giving it an action-movie style that will make you feel like a star. Made using our exclusive specialty dying process that uses real blueberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Puakenikeni Band Key Lime Classic Crewneck T-Shirt
$35.00
 
The Puakenikeni plant's name means "the ten-cent flower" because, nearly one hundred years ago, one bloom would sell for that amount. Now we've taken its stunning leaves and opening blossoms to create a design that makes you look like a million bucks. Made using our exclusive specialty dying process that uses real key limes and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Silver King Blueberry Classic Crewneck T-Shirt
$35.00
 
Everything about these fish is big, from their ancestry that goes back to the dinosaurs to their length that can go up to 8 feet. Show you're a big deal on par with these silver swimmers with this new blueberry dyed tee. Made using our exclusive specialty dying process that uses real Blueberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Scenic Sunset Blueberry Crewneck T-Shirt
$35.00
 
The dark blue background from the new blueberry material does an amazing job of setting this stunning sunset. The mix of pastels and neon's creates a scene that's both natural and magical to take you away to island places you've only dreamt about but really exist. Made using our Blueberry specialty dying process, it gets its unique color from real blueberries. It's also made from 100% cotton that is ring spun then combed to remove impurities for fabric that's luxuriously soft and lightweight yet incredibly strong. The fine, ribbed tubular, continuous collar and tubular knit construction in the body adds durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Surviving The Elements Coconut Classic Crewneck T-Shirt
$35.00
 
If the people on Survivor don't get you, the natural elements will. To persist you must embrace your inner islander and honor these animals that symbolize the strength, power, cunning and wisdom it takes to be a winner on this much-loved TV show. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.