Specialty Dyed

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Long-Sleeve Maui Legend Crater Classic Crewneck T-Shirt
$41.00
 
Thanks to a little movie made by a mouse we probably don't have to explain the legend of Maui to you. By using native motifs, ocean symbolism and our unique Crater specialty dye, we've created our own take on everyone's favorite demi-god. We think it's pretty magical in its own right. Made using our exclusive specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Puakenikeni Band Key Lime Classic Crewneck T-Shirt
$41.00
 
The Puakenikeni plant's name means "the ten-cent flower" because, nearly one hundred years ago, one bloom would sell for that amount. Now we've taken its stunning leaves and opening blossoms to create a design that makes you look like a million bucks. Made using our exclusive key lime specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Honua Paradise Red Classic Crewneck T-Shirt
$41.00
 
In Hawaiian, Honua means earth, but to islanders it also signifies the foundation of our existence as nature and man are intertwined as one. This physical and spiritual unity comes to life in this shirt that will make you feel centered and a part of something bigger than yourself. Made using our exclusive specialty dying process that uses real hibiscus, rose hip, ginger and dry apple and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Wyland Mahi Mahi Hemp Classic Crewneck T-Shirt
$35.00
 
All you need is one look at this stunning piece of artwork to know that mahi mahi means "very strong" in Hawaiian. Full of the beauty and power of the sea, this design is everything that you'd expect from Wyland, the world's most renowned marine life artist and an advocate for environmental conservation. Made using our exclusive specialty dying process that features real industrial hemp and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Paradise Red Dyed Crazyshorts® Twill Shorts
$51.00
 
Look up paradise in the dictionary and you're bound to see the word "unspoiled", which is a perfect way to define these shorts. The original Crazyshorts® design, we've haven't messed with the 100% heavyweight cotton twill construction that has made these popular since day one. What we have changed is the colors, and the newest entry into this collection is Paradise Red, a bold hue that lets you take a vacation from boring every time you wear these bottoms that go from the beach to the pool to the town without missing a beat. Plus, they feature an elastic waistband, deep front pockets and a continuous, triple-stitched drawstring that won't get lost in the wash.
Long-Sleeve Veke Band Crater Classic Crewneck T-Shirt
$41.00
 
Geometric kapa designs like this one are traditionally made by beating the design into a cloth. Though we painted ours, the result is the same-a cool geometric pattern that is sure to be a hit! Made from 100% combed ring-spun cotton, this tank will keep you feeling cool, calm and protected all summer long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. The unique color comes from our specialty dying process that uses real Cranberry juice. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Desert Guardian Coconut Classic Crewneck T-Shirt
$35.00
 
Intricately designed, this eagle soars above boring old t-shirts. The mix of native-style artwork and earth tones that include the coconut dyed fabric give it an organic feel that's sure to lift any look to new heights. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Kawa Kawa Band Chile Classic Crewneck T-Shirt
$41.00
 
An artistic mix of traditional kapa patterns and tribal-style designs, this band is a timeless piece of island artwork. Adding to its dignified motifs are the shark images that convey a sense of power and majesty upon all who wear this T. Made using our exclusive chile pepper specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Daily Catch Band Beer Classic Crewneck T-Shirt
$35.00
 
From the past to the present, fishing and fish have been intrinsically linked to Hawaiian culture and life. So what better way to represent them than with a design that takes traditional artwork and gives it a modern twist for a T that's a real catch in its own right. Made using our exclusive specialty dying process that uses real pale ale and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Malama Whale Blue Hawaii Classic Crewneck T-Shirt
$35.00
 
Our t-shirts that feature the Hawaiian proverb "Malama I ke kai, a e malama ana ke kai ia oe (Care for the ocean and the ocean will care for you)" are always fan favorites. Featuring a tribal-style whale and colored using our Blue Hawaii specialty dye, we're sure this one will also be a hit with those committed to conserving our wild places and wildlife. Made using our exclusive Blue Hawaii specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Coconut Palm Coconut Classic Crewneck T-Shirt
$41.00
 
The charm of this artwork lies in its simplicity and its cohesive design. A classic one-color woodcut graphic uses negative space to create a positive island vibe while the coconut leaves are perfectly complemented by coconut dyed fabric. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Wyland Blue Marlin Blues Crater Classic Crewneck T-Shirt
$35.00
 
Nobody brings to life the world of the deep like Wyland. Here he captures the magical way sunlight meets darkness in the ocean to illuminate stunning creatures like the majestic blue marlin. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.