New Arrivals

  • FILTER:
  • Clear
    Size
    • 28 (1)
    • 30 (1)
    • 32 (1)
    • 33 (1)
    • 34 (1)
    • 36 (1)
    • 40 (1)
    • 38 (1)
    • One Size (1)
    • S (73)
    • M (73)
    • L (73)
    • XL (73)
    • XXL (73)
    • 3XL (25)
  • Clear
    Color
    Black (6)
    Blue (18)
    Brown (3)
    Gray (11)
    Green (11)
    Orange (1)
    Red (7)
    Tan (4)
    White (12)
    Yellow (2)
  • Clear
    Pricing
    • $20-$30 (1)
    • $40-$50 (14)
    • $50 or more (15)
  • Clear
    Material
    • Cotton Blend (2)
    • Cotton Fleece (4)
    • Cotton French Terry (2)
    • Cotton Jersey (50)
    • Cotton Pique (4)
    • Cotton Twill (1)
    • Pima Cotton (8)
    • Recycled Polyester Blend (3)
  • Clear
    Sleeve
    • Short Sleeve (53)
    • Long Sleeve (18)
SORT BY:
Short-Sleeve Duke Kahanamoku Ambassador of Aloha Crater Classic Crewneck T-Shirt
$35.00
 
From popularizing surfing in Australia and California to winning Olympic medals in three European cities, no one did more to bring Hawaii and its culture to the world then Duke. This smiling design conveys his warmth and openness allowing you to be your own Ambassador of Aloha wherever you wear it. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Duke Kahanamoku Chile Classic Crewneck T-Shirt
$35.00
 
Few things signify Hawaii like Duke Kahanamoku surfing in front of Diamond Head. The man who took surfing off the islands and brought it to the world is Hawaii's King of Cool and we bring his aura alive with this hot new T made using our chile pepper dye. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Duke Kahanamoku Statue Blue Hawaii Classic Crewneck T-Shirt
$35.00
 
Located not far from where Duke was a waterman and a Waikiki Beach Boy teaching visitors to surf, this statue commemorates one of Hawaii's most popular and famous native sons. Known as the father of modern surfing we can think of no better way to honor this Olympic swimming champion than with this shirt that shows his bronze likeness against our classic Blue Hawaii color. Made using our exclusive specialty dying process that uses Blue Curacao and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve HHS Howling Party Coconut Classic Crewneck T-Shirt
$35.00
 
Why are these pups partying? Because they just got adopted by a loving family. Plus, they know that proceeds from sales from each one of these Ts go to our friends at the Hawaiian Humane Society. That's definitely something to make some noise about. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Tatau Gecko Vertical Natural/Gray Longboard Hooded T
$62.00
 
Tataus (or tattoos) and geckos go hand in hand. Both can transform skin so it takes on a different color and look. Of course, with this top, the tattoo-inspired artwork will change your style from boring to soaring. Surfing on a longboard is easy, striking and relaxed. We've taken that feel and put it into this cool and comfortable hooded T. It's lightweight and effortless to wear and the contrast zipper and ribbing combine with the modern fit for eye catching style when you aren't catching waves. Plus, we print these tops in the United States using eco-friendly water-based inks for more vibrant colors, a softer feel and artwork that stands the test of time.
Short-Sleeve Big Island City of Refuge Black Classic Crewneck T-Shirt
$31.00
 
Once a refuge during times of war for Hawaiians who broke kapu, the islands' strict set of cultural laws, Pu'uhonua o Honaunau is now a National Historic Park. Still considered a sacred site, this shirt captures its traditional significance as well as its quiet strength and beauty. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Linear Ti Hemp Classic Crewneck T-Shirt
$35.00
 
Believing the plant to possess great spiritual power, Native Hawaiians will wear or carry a Ti leaf for good luck. Well, this shirt features a whole band of Ti leaves, so aside from being incredibly handsome, anytime you wear it fortune will definitely be smiling down on you. Made using our exclusive specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Maui Legend Raven Point Break Hoodie
$72.00
 
Thanks to a little movie made by a mouse we probably don't have to explain the legend of Maui to you. By using native motifs, ocean symbolism and our unique Crater specialty dye, we've created our own take on everyone's favorite demi-god. We think it's pretty magical in its own right. Before and after your surf session, keep the chill off by pulling on this hoodie. Speaking of chillin', the headphone cord buttonholes inside the pockets will be music to your ears. Plus, its got a peached finished for extra softness and a relaxed fit so you'll be all set hanging out between sets. Plus, we print these tops in the United States using eco-friendly water-based inks for more vibrant colors, a softer feel and artwork that stands the test of time.
Short-Sleeve Bite Week Hemp Classic Crewneck T-Shirt
$35.00
 
Get on your chomper, uh, we mean chopper and hit the road in this teethy T. A little bit funny, a little bit fierce, it's got the look to get you looks. Made using our exclusive specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Tribal Dive Indigo Pima T-Shirt
$47.00
 
Here our artist captures the symmetry and grace of the manta ray by using a tribal-style design. This T is great souvenir for anyone who has seen these incredible creatures while on a dive or for those who dream about one day having such a magical island experience. Already made with a luxurious fiber with brilliant luster, our Pima cotton Ts are finished with a special wash for ultimate softness and durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Paradise Honu Hemp Pique Polo Shirt
$56.00
 
Turtles are revered as protectors in Hawaiian culture so what better way to interpret the honu than with it carrying the islands on its back. And you too can be a bearer of the island lifestyle and everything it stands for by proudly displaying this piece of original artwork. Dyed using real industrial hemp and made from 100% combed Peruvian cotton, this style has the comfort you expect from a casual shirt and the substance you want for a refined sense of style. Plus, it is proudly screen printed in the United States using colorfast inks that won't bleed during wash for quality you can see and designs that stand the test of time.
Long-Sleeve B. Kliban Fly Fishing Cat Navy Crewneck T-Shirt
$37.00
 
Casting around for a t-shirt that's fly? This Kliban design is sure to catch eyes and net chuckles. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel.