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Long-Sleeve Paddle Out Pineapple Classic Crewneck T-Shirt
$41.00
 
Hawaiians removed the sails from Polynesian-style boats to create outriggers powered by paddlers. This demonstrates the strength and teamwork inherent in the Hawaiian people, traits we celebrate in this dynamic design featuring traditional patterns. Made using our exclusive specialty dying process that uses real pineapple juice and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Kalaipu Band Coconut Classic Crewneck T-Shirt
$41.00
 
This design has the perfect mix of natural imagery and our traditional-style artwork to demonstrate Hawaiians' on-going connection to their ecosystem and their ancestral heritage. Adding to its island flavor is the creamy and cool coconut dyed fabric. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Kilauea Tattoo Indigo Pima T-Shirt
$49.00
 
Kilauea and Hawaii's other volcanoes are powerful. They created the islands and make their beautiful landscapes and vegetation possible, but they can also just as easily destroy everything they've created. This design captures the majesty of Hawaii's geography and the power of the ground beneath us. Already made with a luxurious fiber with brilliant luster, our Pima cotton tees are finished with a special wash for ultimate softness and durability. This style also features a slimmer fit and a fine, ribbed collar for a modern look. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Hawaiian Paradise Stripe Paradise Red Classic Crewneck T-Shirt
$41.00
 
In some cases, the less detail the better. Like when you get a silhouette of a tropical beach during a Hawaiian sunset. That's what this tee conjures up so you can let your imagination run wild every time you wear it. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Tropicana J Black/Charcoal Longboard Hooded T
$62.00
 
Peace. Quiet. Nature. Culture. Sometimes the simplest designs say the most with the least and this clean and pure graphic embodies the relaxing nature of life on the islands. This comfortable hooded tee is lightweight and effortless to wear and the contrast zipper and ribbing combine with the modern fit for eye catching style when you aren't catching waves. Plus, we print these tops in the United States using eco-friendly water-based inks for more vibrant colors, a softer feel and artwork that stands the test of time.
Short-Sleeve Daily Catch Cool/Brown  Hawaiian Polo Shirt
$58.00
 
From the past to the present, fishing and fish have been intrinsically linked to Hawaiian culture and life. So what better way to represent them than with a design that takes traditional artwork and gives it a modern twist in this polo shirt. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Short-Sleeve Retro Diamond Head Key Lime Classic Crewneck T-Shirt
$35.00
 
A flashback to a time when the first humans laid eyes on Diamond Head. Pristine and powerful, this image conveys why early Hawaiians believed goddesses lived on the volcano and why it's still a historic landmark. Made using our exclusive specialty dying process that uses real key limes and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Honu Mana Natural/Gray Longboard Hooded T
$62.00
 
Mana is like the Hawaiian equivalent of karma-a life energy that you can gain or lose by how you live. Living in harmony with others is a great way to boost your mana which is why this image presents a turtle at one with these stunning traditional designs. This comfortable hooded tee is lightweight and effortless to wear and the contrast zipper and ribbing combine with the modern fit for eye catching style when you aren't catching waves. Plus, we print these tops in the United States using eco-friendly water-based inks for more vibrant colors, a softer feel and artwork that stands the test of time.
Long-Sleeve Tribal Petro Honu Blue Heather Mountain Peak Pullover
$68.00
 
Native Hawaiians' reverence for the sea turtle can be found in rock drawings like the ones found at Hawaii Volcanoes National Park. An ode to that ancient artwork, this design brings to life the great honu. You can't go wrong with this 100% heathered cotton French Terry pullover. This super soft sweatshirt has a casual fit so you can stretch out in comfort, and the contrast zipper and neck taping gives it a sporty look whether you're on the town or on top of a mountain.
Long-Sleeve Tropicana Band Pineapple Classic Crewneck T-Shirt
$41.00
 
Peace. Quiet. Nature. Culture. Sometimes the simplest designs say the most with the least and these clean and pure graphics embody the relaxing nature of life on the islands with just the right touch of sweetness thanks to the pineapple dyed material. Made using our exclusive specialty dying process that uses real pineapple and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Whale Tail Splash Charcoal Tide Break Hoodie
$72.00
 
This grey-on-charcoal tribal design is pure power. The same can be said of a whale slapping it's tale on the water making this top as dramatic as it is daring. When it comes to sweatshirts you want to look for fabric, fit and finish because that's what determines true comfort. This essential fall top is made with slub fleece which has a cool, imperfect look, but is perfect when it comes to being snug. You can trust the relaxed fit to stay that way because it's pre-washed and the rib side panels and underarm panels allow for added mobility. Completed with a peached finish to give it a velvet-like feel and headphone cord buttonholes inside the pockets, it's got you cozy and connected all season long.
Short-Sleeve Hellapeno Hot Sauce Chile Classic Crewneck T-Shirt
$35.00
 
Try this hot sauce and you can say you've been to hell and back, that is if you survive. Just as fiery is this chile pepper dyed tee that will have you seeing dead red every time you wear it. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.