"E Malama I ke kai" means "protect the ocean" and is a common refrain in the Hawaiian culture, emphasizing conservation and harmony with the natural world. This shirt shows the beauty and power of the ocean, and by wearing it, you are showing your support for safeguarding it. Already made with a luxurious fiber with brilliant luster, our Pima cotton tees are finished with a special wash for ultimate softness and durability. This style also features a slimmer fit and a fine, ribbed collar for a modern look. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.