Part arty, part eco, this design conveys the creativity and natural beauty of Hawaiian culture. The Blue Hawaii color adds an unconventional touch that boosts to the shirt's appeal to those who go with their own flow. Made using our specialty dying process, it gets its unique color from real blue Curacao liqueur. It's also made from 100% cotton that is ring spun then combed to remove impurities for fabric that's luxuriously soft and lightweight yet incredibly strong. The fine, ribbed tubular, continuous collar and tubular knit construction in the body adds durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.