Seasonal Favorites

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Lavender Dyed Shoreline Twill Shorts
$51.00
 
Lavender is a must-have color this year. This pastel works great with lighter and brighter colors, but also plays off black perfectly for a more elegant look. That means these shorts can go from day to night for unbeatable fashionable flexibility. Just like everything is better at the shoreline, everything is better in our Shoreline shorts. Not only do they have a stretch elastic waist to move with you, their versatility is enhanced by the 100% cotton twill construction that is heavy enough to give you the substance you want but also super soft for optimum comfort. Front, slanted deep side pockets and back welt pockets add convenience to go with that comfort, while the long-lasting array of colors means one pair just might not be enough.
Short-Sleeve Tribal Parrot Fish Paradise Red Crewneck T-Shirt
$35.00
 
Hanauma Bay is one of the best places in Hawaii to swim with parrot fish. This colorful variety of this fish makes it the perfect creature to depict in this tribal-style design that honors our ancestors. Its dyed using our specialty Paradise Red dying process and made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Poppy Paradise Key Lime Scoop Neck T-Shirt
$35.00
 
Floral and pastel-is there any better combination? We don't think so and this lovely T, full of poppies and pops of color is proof we're right on. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real key lime juice. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Paradise Palms White Lightweight Pullover
$62.00
 
Is there any more classic symbol of paradise than the palm tree? Don't think so. That why we think it makes this the ideal top to wear when you come to Hawaii or just want to follow your bliss. Crafted from 100% cotton that is ring-spun and sueded for softness and durability, this lightweight pullover also features a relaxed cut and spandex at the cuff and bottom hem to make it the perfect layering top. The left front design is embroidered on for a look that always stands out.
Long-Sleeve Kahakai Lavender Crewneck T-Shirt
$37.00
 
Named for the Hawaiian word for beach this top proves life is just that. Full of pretty patterns and pleasing pastels the design is as relaxing as the lavender color of the pima cotton fabric. These Ts are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. This style gets its unique color from our lavender specialty dye. It's also made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Del Sol Kona Coffee Scoop Neck T-Shirt
$35.00
 
Considering they are part art, part history book, part scientific tool, part religious artifact, it's no wonder Aztec sun designs are so intricate. Inspired by these ancient relics, our artist has created a modern version that will make you look like a golden god. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real Kona coffee. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Pua Two Honus Navy Lightweight Pullover
$62.00
 
Flowers and sea turtles. Two of Hawaii's most revered and most beautiful symbols come together for a design that embraces flora and fauna like a soft and comfy hug. Crafted from 100% cotton that is ring-spun and sueded for softness and durability, this lightweight pullover also features a relaxed cut and spandex at the cuff and bottom hem to make it the perfect layering top. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Crater Dyed Shoreline Twill Shorts
$51.00
 
Just like everything is better at the shoreline, everything is better in our Shoreline shorts. Not only do they have a stretch elastic waist to move with you, their versatility is enhanced by the 100% cotton twill construction that is heavy enough to give you the substance you want but also super soft for optimum comfort. Front, slanted deep side pockets and back welt pockets add convenience to go with that comfort, while the long-lasting array of colors means one pair just might not be enough.
Short-Sleeve Karmara Wine Crewneck T-Shirt
$35.00
 
Our wine-dyed shirts are as flavorful and intoxicating as a glass of your fave vino. Need proof? Check out this perfectly purple tee with the cool henna-style floral graphic. These Ts are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. Its dyed using our specialty red wine dying process and made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Punalei Paradise Red Crewneck T-Shirt
$37.00
 
Just like everywhere you look in Hawaii there is some sort of magnificent plant growing, this tee has flora here, there and all over. From the back to the sleeves to the chest, these plants cultivate a look that's eye-catching and distinct, not to mention pretty cool thanks to the distressed graphics. These Ts are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. This style gets its unique color from our Paradise Red specialty dye. It's also made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Kalei Graphite Pima T-Shirt
$43.00
 
Look up the Hawaiian meaning of the name Kalei and you'll find definitions like "flower wreath" and "beloved." Take one look at this bountiful botanic design and you'll instantly love how the light blossoms play against the dusky, dark material. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit, tapered waist and narrower ribbed V-neck for feminine appeal. The sleeves are a little bit longer and set in for a smooth, more tailored design. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tribal Bliss Tangerine Scoop Neck T-Shirt
$35.00
 
Paradise. Simply, that's what the first Hawaiians found when they arrived on these sandy shores. This designs seeks to find that same feeling in this simple collection of tribal-style motifs and symbols. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real tangerine. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.