New Arrivals

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SORT BY:
Short-Sleeve Haku Twilight Navy Swim Shirt
$46.00
 
Dark meets light in this stunning new design. The twilight navy color is deep and dark like the ocean while the shirt's fabric-made from recycled plastic bottles and a touch of spandex is lightweight in and out of the water. Not only does it give you more coverage than the traditional bathing suit it also has built-in 50+ UPF protection to banish sunburns. Also built-in is our innovative HydroPrint technology that makes hidden patterns appear when wet.
Haku Twilight Navy Stretch Reversible Board Short
$62.00
 
People go to the beach and the ocean for the feeling of freedom they provide. So don't let you swim gear restrict what you can do once you get there. These shorts stretch with your movements to let you do you what you want in and out of the water. They're also reversible to give you a flexibility in terms of your fashion choices. Add in our cool HydroPrint designs that show up when you get the fabric wet and you've got a pair of shorts that let you escape the obvious and everyday.
Long-Sleeve Haku White Swim Shirt
$48.00
 
Whether it's board rash, sunburn or chilly morning/evening air, this shirt protects your skin come beach time. That's because not only do the long-sleeves give you super coverage, but it also has 50+ UPF protection built right in to the fabric. And speaking of the fabric, it's made of a blend of PET (recycled plastic bottles) and spandex so it's lightweight and flexible. And that's not all. This style also features our HydroPrint technology that makes hidden designs appear when wet making this shirt something special whether you're trying to hide from the sun or stand out from the crowd.
Short-Sleeve Wyland Whale Tail Brush Winter White Pima T-Shirt
$41.00
 
A simple message. A simple drawing. But the message couldn't be any bigger. Leave it to great ocean artist Wyland to let the beauty of nature speak for itself. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit and narrow ribbed neck for feminine appeal. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Catch A Dream Black Rib Knit T-Shirt
$32.00
 
Dreamcatchers were originally created by Native Americans as protective charms and this design is sure to defend you against looking bad. The black material adds depth while the feathery imagery lightens the look so you show both sides of your personality. This top is made with 100% cotton that is ribbed for added texture and features a rounded neckline, cap sleeves and side seams for a more feminine fit. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Kainanu Ocean Breeze Harmony Hooded T
$60.00
 
Subtle can be stunning as this top proves. Its beauty comes from the combination of natural floral imagery with the ocean blue fabric that creates the perfect melding of land and sea. This lightweight pullover is made with soft, rib cotton for breathability and a subtle texture that conveys a relaxed grace. Serene as it feels and looks, a relaxed hood, contrast draw cords and cool thumb holes also lend it a sporty vibe. Flat rivets and the uneven u-shape hem and semi-fitted design also gives it a more sophisticated feel than your old sweatshirt. Our use of eco-friendly water-based inks that penetrate the material's fiber results in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve HHS Howling Party Hibiscus Mini T-Shirt
$35.00
 
Why are these pups partying? Because they just got adopted by a loving family. Plus, they know that proceeds from sales from each one of these Ts go to our friends at the Hawaiian Humane Society. That's definitely something to make some noise about. As the name implies, Mini Ts like this one are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. Its dyed using our specialty hibiscus flower dying process and made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tahiti Plumeria Espresso Pima T-Shirt
$41.00
 
Plumerias are often used for making leis but here it makes a great corsage. The classic pairing of pink and brown makes for a top that is bright but also has depth giving you the best of both worlds. Our luxurious Pima V-neck cotton Ts are finished with a special wash for ultimate softness and durability and also feature a slim fit and narrow ribbed neck for feminine appeal. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Beachy Blast Pineapple Mini T-Shirt
$35.00
 
Pineapple meets pastels in this colorful collage. The impressionist artwork makes quite an impression thanks to an array of island images that are dreamlike and divine. As the name implies, Mini Ts like this one are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. Its dyed using our specialty hibiscus flower dying process and made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Nani Walei Aqua Rib Knit T-Shirt
$29.00
 
So beautiful. That phrase sums up this T's name and its look. Three differnt shades of aqua-light, medium and dark-play off one another in this linear design to create a look that's cute and cohesive. This top is made with 100% cotton that is ribbed for added texture and features a rounded neckline, cap sleeves and side seams for a slimmer, more feminine fit. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel for quality you can see and designs that stand the test of time.
Short-Sleeve Aloha Everyday Twilight Navy Mini T-Shirt
$31.00
 
Say hello to the day with this subtle yet vibrant artful arrangement. The pretty pastels contrast nicely with the navy fabric for a classic yet feminine look you'll want to wear everyday. As the name implies, Mini Ts like this one are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve HHS Dog Characters Kona Coffee Scoop Neck T-Shirt
$35.00
 
As this shirts shows, just like people, each pup has its own look and personality. That means there's a dog out there for everyone. So go to your local shelter and find your match today. And remember, proceeds from sales from each one of these Ts go to our friends at the Hawaiian Humane Society. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real Kona coffee. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.