New Arrivals

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VW Surfmobile Birchwood Ornament
$12.00
 
A VW bus, a few boards and a ride to the North Shore. That's every islander's fantasy and this cool design means you can take it with you wherever you go. Made in Hawaii, this laser cut, birch wood ornament has a natural look and feel, and intertwines the Christmas Spirit with the Aloha Spirit to convey the season's connection to giving and love in the most fun way possible.
Splatter Flip Flops Natural Weekend Tote
$20.00
 
Wearing flip flops is more than just a footwear choice; it's a lifestyle choice. And if you choose to live the "Beach Life", then you probably want to protect our oceans. A great way to do that is with this eco-friendly tote made from recycled cotton and canvas,. Since it is good for the environment, it not only helps save you money when you re-use it, it also helps save the planet.
B. Kliban Mermaid Cat Natural Weekend Tote
$20.00
 
There are lots of legends and stories about mermaid falling in love with humans. We're pretty sure you going to fall for this fetching feline whose got a tale of her own to tell. Made from recycled cotton and canvas, this eco-friendly tote is good for the environment, so it not only helps save you money when you re-use it, it also helps save the planet.
Short-Sleeve Waikiki Wahine White Scoop Neck T-Shirt
$31.00
 
Take a vacation from the ordinary with this pretty pastel picture of Hawaii's holiday hub. Made especially for the ladies, it combines fun, femininity and tropical imagery to bring your look to someplace special. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this tee also features a scoop neck and relaxed cut to be both cute and comfortable. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Protect Our Reef Twilight Navy Crewneck T-Shirt
$31.00
 
All of the animals from Hawaii's waters come together in is this amazing original design to encourage everyone to protect their home. Not only do reefs provide habitats for these ocean animals, they also protect the shores and land from storms and waves, once again showing the connection between sea and land, sea creatures and humans, which shows us that we all depend on each other to thrive and survive. This fun, flirty tee remains extremely comfortable thanks to the relaxed fit. It's also made from 100% cotton that is ring spun then combed to remove impurities for fabric that's luxuriously soft and lightweight yet incredibly strong. The fine, ribbed tubular, continuous collar and tubular knit construction in the body adds durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Vintage Garden White Scoop Neck T-Shirt
$31.00
 
So alive and natural is the artwork in this original creation you can almost smell the blooms and feel the warmth of the sun when you wear it. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this tee also features a scoop neck and relaxed cut to be both cute and comfortable. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Vintage Shave Ice White Crewneck T-Shirt
$31.00
 
A little faded but still lots of fun, this retro design has that lived-in look you'll love with an island flavor so bold you can almost taste it. Best part is that this shave ice will never melt though it just might melt your heart. This fun, flirty tee remains extremely comfortable thanks to the relaxed fit. It's also made from 100% cotton that is ring spun then combed to remove impurities for fabric that's luxuriously soft and lightweight yet incredibly strong. The fine, ribbed tubular, continuous collar and tubular knit construction in the body adds durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve VW Red White Blue Twilight Navy Crewneck T-Shirt
$31.00
 
A shirt so cool they'll write songs about it . or maybe they already have. With the flags flying and boards riding, when you fire up this VW we promise you'll find adventure, tasty waves and freedom around every corner. This fun, flirty tee remains extremely comfortable thanks to the relaxed fit. It's also made from 100% cotton that is ring spun then combed to remove impurities for fabric that's luxuriously soft and lightweight yet incredibly strong. The fine, ribbed tubular, continuous collar and tubular knit construction in the body adds durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Surf Anywhere White Crewneck T-Shirt
$31.00
 
We might have called this t-shirt "Surf Anyone" because the long rolling, not-too-big waves at Waikiki Beach are great for surfers of all skill levels to ride. But the name we gave it is also fitting because anywhere you are, this tropical, pastel picture will inspire you to find the closest place to hit the waves and enjoy the freedom that only surfing can bring you. This fun, flirty tee remains extremely comfortable thanks to the relaxed fit. It's also made from 100% cotton that is ring spun then combed to remove impurities for fabric that's luxuriously soft and lightweight yet incredibly strong. The fine, ribbed tubular, continuous collar and tubular knit construction in the body adds durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Ocean Blue White Crewneck T-Shirt
$33.00
 
Delicate yet deep, this design is the ultimate representation of our seas. Perfect for anyone who believes if we care for our oceans, they will care for us, this tee lets you spread the message from a place of beauty and benevolence. This fun, flirty tee remains extremely comfortable thanks to the relaxed fit. It's also made from 100% cotton that is ring spun then combed to remove impurities for fabric that's luxuriously soft and lightweight yet incredibly strong. The fine, ribbed tubular, continuous collar and tubular knit construction in the body adds durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Simply Willys Paradise Red Crewneck T-Shirt
$35.00
 
Straightforward in its portrayal of the Jeep and all it stands for, this new entry is part of our new collection celebrating these amazing vehicles. The Paradise Red dyed fabric pairs patriotically with the white and blue graphics to convey the freedom and independence that the Willys and American flag both represent. This fun, flirty tee remains extremely comfortable thanks to the relaxed fit. Made using our Paradise Red specialty dying process, it's also made from 100% cotton that is ring spun then combed to remove impurities for fabric that's luxuriously soft and lightweight yet incredibly strong. The fine, ribbed tubular, continuous collar and tubular knit construction in the body adds durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Kilauea Bloom Paradise Red Scoop Neck T-Shirt
$35.00
 
Volcanic soil is great for plants and that includes Hawaii's native flowers. Kilauea is a wonderful place to see orchids blooming in the wild and their delicate beauty is the perfect contrast to the rugged power of the volcano they call home. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this tee also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real island spices and ingredients. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.