Island Style

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Short-Sleeve Pure Lavender Lavender Scoop Neck T-Shirt
$35.00
 
Lavender. The plant and the color come together in this original design that features interesting information about the plant as well. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real lavender. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Tangerine Dyed Shoreline Twill Shorts
$51.00
 
Orange is back in a big way. A hot color on the runways and on the street, we've given it an island flavor with our newest specialty dye: tangerine. Show everyone you're always on trend and on point with these tangy twill shorts. Just like everything is better at the shoreline, everything is better in our Shoreline shorts. Not only do they have a stretch elastic waist to move with you, their versatility is enhanced by the 100% cotton twill construction that is heavy enough to give you the substance you want but also super soft for optimum comfort. Front, slanted deep side pockets and back welt pockets add convenience to go with that comfort, while the long-lasting array of colors means one pair just might not be enough.
Short-Sleeve Tidepools Stripe White Crewneck T-Shirt
$31.00
 
Tide pools are a little piece of the ocean and that's what this design gives you. The turtle imagery and green and blues conjure up the scenery, sun and serenity of day spent along the shore. It's made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Pua Two Honus Navy Lightweight Pullover
$62.00
 
Flowers and sea turtles. Two of Hawaii's most revered and most beautiful symbols come together for a design that embraces flora and fauna like a soft and comfy hug. Crafted from 100% cotton that is ring-spun and sueded for softness and durability, this lightweight pullover also features a relaxed cut and spandex at the cuff and bottom hem to make it the perfect layering top. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Aloha Band Coconut Crewneck T-Shirt
$35.00
 
The great thing about living in the tropics is that the flowers bloom all year round. And speaking of round, this design circles this shirt so whether you're coming or going you are always in bloom as well. These Ts are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. It's dyed using our specialty coconut dying process and made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Haku Lei Wine Scoop Neck T-Shirt
$35.00
 
Loosely translated, haku lei means "wreath crown" and you'll look like a queen in this all-around floral design. Made from 100% cotton that is ring spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real red wine. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Painted Tri Floral Tangerine Scoop Neck T-Shirt
$35.00
 
Our new tangerine dyed fabric serves as the perfect canvas for this original flower painting. Bold brush strokes create delicate blooms while the kappa patterned backdrop adds depth to this colorful creation. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real tangerine. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Honu Trio Blue Hawaii Scoop Neck T-Shirt
$35.00
 
Old meets new, as this shirt depicts the sea turtle-amazing creatures that have been on earth for 150 million years and represent the eternal link between man, land and sea. Full of tribal designs and bright colors, it's a dynamic combination that'll always have you looking your best. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real blue Curacao. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Pineapple Dyed Shoreline Twill Shorts
$51.00
 
A little bit fresh, a little bit fruity, nothing adds some island sweetness to your look like pineapples. Dyed using this spiny fruit that signifies hospitality, these brightly colored shorts will be a welcome addition to any warm weather wardrobe. Just like everything is better at the shoreline, everything is better in our Shoreline shorts. Not only do they have a stretch elastic waist to move with you, their versatility is enhanced by the 100% cotton twill construction that is heavy enough to give you the substance you want but also super soft for optimum comfort. Front, slanted deep side pockets and back welt pockets add convenience to go with that comfort, while the long-lasting array of colors means one pair just might not be enough.
Long-Sleeve Island Ginger Band Paradise Red Lightweight Pullover
$66.00
 
Ginger flower heads meet our Paradise Red dye made with ginger and other island plants in this herbaceous shirt. No wonder it has such a harmonious look with just the right amount of spice. Crafted from 100% cotton that is ring-spun and sueded for softness and durability, this lightweight pullover also features a relaxed cut and spandex at the cuff and bottom hem to make it the perfect layering top. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Sponge Pineapple White Scoop Neck T-Shirt
$31.00
 
The geometric block design of the pineapple and the fluid lines of the flowers play off one another for a look that's strong yet feminine. Also contrasting one another are the greys and bright colors for a T that's got a little bit of everything to create a lot of personality. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Poppy Paradise Key Lime Scoop Neck T-Shirt
$35.00
 
Floral and pastel-is there any better combination? We don't think so and this lovely T, full of poppies and pops of color is proof we're right on. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real key lime juice. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Blue Hawaii Dyed Seaside Twill Skirt
$51.00
 
Similar to that denim skirt you loved growing up but with a cleaner cut and a more stylish vibe, this Blue Hawaii dyed style is sure to update your look to a more grown up vibe. Designed for active women, this easy going skirt also offers a stretch elastic waist and a relaxed fit. You'll enjoy the classic timeless styling featuring front, slanted deep side pockets. This must have summer skirt is garment dyed with natural ingredients for that soft lived-in feel.
Short-Sleeve Plumeria Tatau Eggplant Pima T-Shirt
$43.00
 
It's not uncommon to see a plumeria flower tattoo in the islands. They make for beautiful expressions of femininity and power just as we've captured both in this distinctive design. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit and narrow ribbed V-neck for feminine appeal. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Rainbow In A Turtle White Crewneck T-Shirt
$31.00
 
All the colors of the rainbow. All the beauty of the sea. This shirt has everything you need to look and feel your best. Made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Sea Turtle Tide Deep Sea Pima T-Shirt
$43.00
 
This understated underwater motif sits above your hip for a look that's soft and light. The watercolor design also adds to its peaceful, easy feeling that pairs perfectly with this super-soft top. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit, tapered waist and narrower ribbed V-neck for feminine appeal. The sleeves are a little bit longer and set in for a smooth, more tailored design. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Spun Sun Mosaic Blue Hawaii Crewneck T-Shirt
$37.00
 
Warm. Bright. Colorful. It's as if we stole the sun from the sky and put it on this shirt to make you shine. These Ts are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. This style gets its unique color from our Blue Hawaii specialty dye. It's also made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tatao Floral Eggplant Pima T-Shirt
$43.00
 
Tattoos and flowers both have strong symbolism in Polynesian culture. Both let you show off your personality and tell people about yourself, and this shirt continues that tradition in a colorful and charismatic way. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit and narrow ribbed neck for feminine appeal. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Splatter Flip Flops Blue Hawaii Crewneck T-Shirt
$37.00
 
Wearing flip flops is more than just a footwear choice; it's a lifestyle choice. The perfect T for those who are determined to live the "Beach Life", this Blue Hawaii dyed artistic design will have you feeling a cool breeze and refreshing tide all year round. Made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Plumeria Oceans Lavender Scoop Neck T-Shirt
$35.00
 
Not native to Hawaii, the plumeria traveled here over the oceans on boats just like the original islanders who voyaged from Polynesia. Like these folks, the plants found a home here and they bloom across the islands in beautiful displays like the one seen here. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real lavender. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Mystic Honu Tangerine Crewneck T-Shirt
$35.00
 
When you've been around for 200 million years like the sea turtle you get a bit of a magical aura that surrounds you and captivates everyone that encounters you. Legends have it they led the first Hawaiians to our shores and they could take human form. Looking at this powerful and spiritual depiction of these amazing creatures will make you believe that and more. Made using our exclusive specialty dying process that uses real tangerines and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Surfer Pua Girl Coconut Crewneck T-Shirt
$37.00
 
This dreamy design is like watching a sunset when all the colors blend into one vivid display of light. Full of the Aloha spirit, it's dyed using real coconut to give it a mellow island vibe. This style gets its unique color from our coconut specialty dye. It's also made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Kona Coffee Dyed Shoreline Twill Shorts
$51.00
 
Just like everything is better at the shoreline, everything is better in our Shoreline shorts. Not only do they have a stretch elastic waist to move with you, their versatility is enhanced by the 100% cotton twill construction that is heavy enough to give you the substance you want but also super soft for optimum comfort. Front, slanted deep side pockets and back welt pockets add convenience to go with that comfort, while the long-lasting array of colors means one pair just might not be enough.
Short-Sleeve Lovely Ocean Breeze Scoop Neck T-Shirt
$31.00
 
This design's name says it all. Lovely. Need we say more? We didn't think so. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tribal Parrot Fish Paradise Red Crewneck T-Shirt
$35.00
 
Hanauma Bay is one of the best places in Hawaii to swim with parrot fish. This colorful variety of this fish makes it the perfect creature to depict in this tribal-style design that honors our ancestors. Its dyed using our specialty Paradise Red dying process and made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tribal Pua Band Tangerine Crewneck T-Shirt
$35.00
 
There's a reason the words "pure" and "simple" get paired together. Sometimes less is more, and this single-color line drawing proves that true as the natural beauty of the flowers and bold tangerine dyed fabric create an understated yet powerful band of awesomeness. These Ts are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. It's dyed using our specialty tangerine dying process and made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
B. Kliban So Many Fish Natural Weekend Tote
$20.00
 
So many fish, so little time. What's a cat to do? If only he had one of these totes to carry them all home in! Cartoonist B. Kliban created countless cat drawings like this one-wacky, witty and wise images that never get old and never fail to put a smile on your face. This eco-friendly bag is good for the environment, so it not only helps save you money when you re-use it but also helps save the planet.
Blue Hawaii Dyed Shoreline Twill Shorts
$51.00
 
Feeling blue isn't a good thing, but wearing blue is great and this new hue is proof of that. Dyed with blue Curacao-the liqueur that makes the famous Blue Hawaii cocktail blue, these shorts make everywhere you where them your happy place. Just like everything is better at the shoreline, everything is better in our Shoreline shorts. Not only do they have a stretch elastic waist to move with you, their versatility is enhanced by the 100% cotton twill construction that is heavy enough to give you the substance you want but also super soft for optimum comfort. Front, slanted deep side pockets and back welt pockets add convenience to go with that comfort, while the long-lasting array of colors means one pair just might not be enough.
Short-Sleeve Dreamer White Scoop Neck T-Shirt
$31.00
 
Color and form align in a scoop-neck T-shirt that calls for sensational style. These tops look as great as a layering piece as they do on their own, and the original screen-printed artwork is designed for versatile feminine grace. 100% combed, ring-spun cotton provides a soft hand, and the wide-scoop neckline and generous cut make for an easy fit that redefines comfort.
Long-Sleeve Paradise Palms White Lightweight Pullover
$62.00
 
Is there any more classic symbol of paradise than the palm tree? Don't think so. That why we think it makes this the ideal top to wear when you come to Hawaii or just want to follow your bliss. Crafted from 100% cotton that is ring-spun and sueded for softness and durability, this lightweight pullover also features a relaxed cut and spandex at the cuff and bottom hem to make it the perfect layering top. The left front design is embroidered on for a look that always stands out.
Sleeveless Mani Nini Band Charcoal Heather Tropical Breeze Tank Top
$27.00
 
Look smooth as a water-worn pebble in this tank. The stunning mix of pastel designs and classic heather material makes for a fashion statement that surely rocks. This scoop neck tank is made with 100% cotton that is ribbed for added texture and semi-fitted for a comfort and a feminine shape. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Hibiscus Tribal Band Paradise Red Crewneck T-Shirt
$35.00
 
If you can't get enough of Hawaii and hibiscus this is the shirt for you. The state flower not only is prominently displayed in this design but also plays a part in the Paradise Red dye that gives this shirt its herbaceous red color. These Ts are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. Its dyed using our specialty Paradise Red dying process and made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Aloha Band Pineapple Scoop Neck T-Shirt
$35.00
 
The great thing about living in the tropics is that the flowers bloom all year round. And speaking of round, this design circles this shirt so whether you're coming or going you are always in bloom as well. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real pineapple. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Coconut Dyed Shoreline Twill Shorts
$51.00
 
Coconut trees and the shoreline go hand-in-hand and that perfect pairing also comes through in the newest color of shoreline shorts. Lighter than khaki, this style has a decidedly linen look that brings an elevated charm to these down-to-earth shorts. Just like everything is better at the shoreline, everything is better in our Shoreline shorts. Not only do they have a stretch elastic waist to move with you, their versatility is enhanced by the 100% cotton twill construction that is heavy enough to give you the substance you want but also super soft for optimum comfort. Front, slanted deep side pockets and back welt pockets add convenience to go with that comfort, while the long-lasting array of colors means one pair just might not be enough.
Short-Sleeve Tribal Bliss Tangerine Scoop Neck T-Shirt
$35.00
 
Paradise. Simply, that's what the first Hawaiians found when they arrived on these sandy shores. This designs seeks to find that same feeling in this simple collection of tribal-style motifs and symbols. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real tangerine. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Kalei Graphite Pima T-Shirt
$43.00
 
Look up the Hawaiian meaning of the name Kalei and you'll find definitions like "flower wreath" and "beloved." Take one look at this bountiful botanic design and you'll instantly love how the light blossoms play against the dusky, dark material. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit, tapered waist and narrower ribbed V-neck for feminine appeal. The sleeves are a little bit longer and set in for a smooth, more tailored design. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve OJ Blossom Band Wine Lightweight Pullover
$62.00
 
Are you a little bit sweet, a little bit sassy? With the nectarous beauty of this blossom band on the deep purple wine dyed T, this shirt captures both halves of your personality in one great look. Crafted from 100% cotton that is ring-spun and sueded for softness and durability, this lightweight pullover also features a relaxed cut and spandex at the cuff and bottom hem to make it the perfect layering top. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Honu Bliss Tangerine Scoop Neck T-Shirt
$35.00
 
It's such a joyful moment when you see a honu gliding through the water. It calms your nerves and restores your faith in the power of nature. We've tried to grab that feeling and put it in this t-shirt so you can spread that positive sensation with everyone you meet. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real tangerine. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Malama Natural Weekend Tote
$20.00
 
Made by EcoBags which was started in 1989. This product is Fare Wage & Fair Labor Certified. Source materials are the most environmentally and socially responsible goods. It's the perfect companion for a variety of activities such as grocery shopping, daily errands, travel, etc.
Short-Sleeve Turtle Retro Paradise Red Scoop Neck T-Shirt
$35.00
 
This blast from the past explodes with a composition that is cool blue and nobly nostalgic. Dyed with our Paradise Red dye for an added pop of flavor, this shirt is the kind of top that makes folks remember who wore it. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our Paradise Red specialty dying process that uses real island ingredients. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve B. Kliban Hula Cat White Crewneck T-Shirt
$31.00
 
You'll love the way you look in this fun and flirty mini T-shirt. Featuring 100% combed, ring-spun cotton, you'll fall in love with the comfort and classic styling. The casual crew neck design, fine rib-knit collar, and flattering, relaxed cut are complimented only by our unique screen-printed designs.
Long-Sleeve Aloha Band White Lightweight Pullover
$62.00
 
The great thing about living in the tropics is that the flowers bloom all year round. Crafted from 100% cotton that is ring-spun and sueded for softness and durability, this lightweight pullover also features a relaxed cut and spandex at the cuff and bottom hem to make it the perfect layering top. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Iolani Kakau Graphite Pima T-Shirt
$43.00
 
Fierce doesn't begin to describe this dark and daring tribal design. Look closely and you can see Iolani Kakau, aka, the tattoo of "the hawk of royalty" or "bird of heaven, which is sure to make you look your flyest. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit, tapered waist and narrower ribbed V-neck for feminine appeal. The sleeves are a little bit longer and set in for a smooth, more tailored design. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Pua Honus Lavender Crewneck T-Shirt
$37.00
 
Move over flower child. We've got flower turtles. They're a great pair because both turtles and flower are Hawaiian icons and natural wonders in their own right. These Ts are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. This style gets its unique color from our lavender specialty dye. It's also made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Puravida Wave Charm Black Bracelet
$18.00
 
Make a splash with this wave charm bracelet. Laid back as a day of riding tasty swells, the design is cutout for an added bit of panache, like a tail slide for your wrist. Handcrafted in Costa Rica by local artisans, this bracelets represent the pura vida (pure life) philosophy of enjoying the little things in life and living life to its fullest.
Short-Sleeve Plumeria Breeze Crater Crewneck T-Shirt
$35.00
 
Plumeria is prized for its exotic scent. You can't smell these beauties but anyone with a nose for style will know it will bring a breath of fresh air to your wardrobe. It's colored using our specialty crater dying process and made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve H50 Pineapple Pineapple Crewneck T-Shirt
$35.00
 
This retro-style design would have been popular during the first run of this classic TV show. Now the show is just as popular if not more so in it's second go around, and wouldn't you know this sunny throwback is hotter than ever too. It's dyed using our specialty pineapple dying process and made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Nani Honu Crater Crewneck T-Shirt
$35.00
 
The design is simple yet elegant. The animal artwork is cute yet venerable. The colors are bright yet serene. Take all these attributes together and we can think of no better name for this top than Nani Honu, or "pretty turtle." It's colored using our specialty crater dying process and made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Pupukea Falls Deep Sea Pima T-Shirt
$43.00
 
Pupukea means "white shell", but we've replaced the shells with tropical flowers for a design that cascades down this shirt. The result is light and lovely, and makes a splash when paired with this deep sea colored fabric. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit, tapered waist and narrower ribbed V-neck for feminine appeal. The sleeves are a little bit longer and set in for a smooth, more tailored design. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Quilt Fever Salmon Scoop Neck T-Shirt
$31.00
 
A quilt is, by definition, made up of many different components. Fittingly, this T's artwork brings together an array of colors, textures and island flora to create a tapestry of natural beauty that combines into a single design that makes you look like a lone star. Made from 100% cotton that is ring spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Wyland® Sea Star Necklace
$69.00
 
Usually star jewelry signifies the wonder and awe of deep space but this one captures the beauty and spectacle of the deep blue sea. Made of silver, it still shines like a twinkling star to make you look heavenly while making a splash everywhere you wear it on earth. Inspired by legendary marine life artist Wyland, 20% of the proceeds from this piece benefit Wyland Foundation's programs for clean water and healthy oceans.
Short-Sleeve OJ Blossom Twilight Navy Crewneck T-Shirt
$31.00
 
Are you a little bit sweet, a little bit sassy? With the nectarous beauty of this blossom band on dark and dramatic twilight navy fabric, this shirt captures both halves your personality in one great look. These Ts are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. It's dyed using our specialty wine dying process and made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Harmony V Eggplant Pima T-Shirt
$43.00
 
Harmony V is the perfect name for this design because of how the striking artwork follows and conforms with the new narrower neckline of our redesigned V-necks. The result calls out the magnetism of the collar and also adds a bit of island allure to this purple top. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit, tapered waist and narrower ribbed V-neck for feminine appeal. The sleeves are a little bit longer and set in for a smooth, more tailored design. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Honu Tapa Twilight Navy Crewneck T-Shirt
$31.00
 
Tapa designs are made by beating images into a cloth. Though painted not hammered into the fabric, this artwork brings out the native islander's love and respect for the sea turtle, a Hawaiian symbol of good luck and longevity. It's made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tahiti Plumeria Espresso Pima T-Shirt
$43.00
 
Plumerias are often used for making leis but here it makes a great corsage. The classic pairing of pink and brown makes for a top that is bright but also has depth giving you the best of both worlds. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit, tapered waist and narrower ribbed V-neck for feminine appeal. The sleeves are a little bit longer and set in for a smooth, more tailored design. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Painted Spinner Pineapple Scoop Neck T-Shirt
$35.00
 
There are some pretty things that go on in the oceans surrounding Hawai'i but seeing a spinner dolphin's aerobic act might just be the most exciting. It's their dynamic jumps in the air that give these mammals their name and make them revered in island culture. This t-shirt is great way to celebrate this amazing animals while leaving them alone in the water so as not to disturb their delicate ecosystem. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real pineapple. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve B. Kliban Mermaid Cat Coconut Crewneck T-Shirt
$37.00
 
There are lots of legends and stories about mermaid falling in love with humans. Well, we're pretty sure you going to fall for this fetching feline whose got a tale of her own to tell. These Ts are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. This style gets its unique color from our coconut specialty dye. It's also made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Wyland® Whale Tail Necklace
$69.00
 
Everybody who has seen a whale slide its tale up out of the water and then splash it back down understands why the whale tale has come to signify power. Equally mighty is this necklace that captures all the majesty and strength of these amazing sea creatures. Made of silver, this necklace is a great way to remember a trip to the islands or to show off your love for these complex and intelligent mammals. Inspired by legendary marine life artist Wyland, 20% of the proceeds from this piece benefit Wyland Foundation's programs for clean water and healthy oceans.
Paradise Red Dyed Shoreline Twill Shorts
$51.00
 
Everything is a little more colorful in paradise and that includes Paradise Red shorts. Their bold hue comes from a mix of hibiscus, rose hip, ginger and dry apple to add just the right amount of island flavor to any look. Just like everything is better at the shoreline, everything is better in our Shoreline shorts. Not only do they have a stretch elastic waist to move with you, their versatility is enhanced by the 100% cotton twill construction that is heavy enough to give you the substance you want but also super soft for optimum comfort. Front, slanted deep side pockets and back welt pockets add convenience to go with that comfort, while the long-lasting array of colors means one pair just might not be enough.
Short-Sleeve Honu Trio Cascade Espresso Pima T-Shirt
$43.00
 
Our Honu Trio design is such a favorite that we've added to this triple to give you four sea turtles-three on your hip and one on your shoulder. These creatures are known to be good luck so wear this when you want to pair good fortune with looking great. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit, tapered waist and narrower ribbed V-neck for feminine appeal. The sleeves are a little bit longer and set in for a smooth, more tailored design. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Tropical Haunani Eggplant Pima T-Shirt
$49.00
 
Appearing in the early morning, haunani (or "beautiful dew") is a life-sustaining nectar in the rainforest. With its light blue hue and pattern that changes from dark to light, this shirt embodies the power of water and arc of the rising of the sun to wake up any look and keep you living your best life. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit and narrow ribbed neck for feminine appeal. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Puravida Riviera Stone Cream Bracelet
$18.00
 
Featuring a turquoise stone reminiscent of the French Riviera's brilliant blue waters, this bracelet opens up an ocean of possibilities when it comes to showing off love of life with its beachy vibe thanks to the cream braided bracelet. Handcrafted in Costa Rica by local artisans, this bracelet represents the pura vida (pure life) philosophy of enjoying the little things in life and living life to its fullest.
Beige Waterfront Women's 10" Short
$46.00
 
Head out for some serious weekend fun in our women's new cotton twill shorts, now in a longer length for casual style. The 97% cotton, 3% spandex blend offers a relaxed feel with just enough stretch for your active day. The garment-washed finish brings just the right amount of wear to the style, and attractive detailing throughout makes them versatile enough to dress up or down. 10" inseam on all sizes. Double-button closure at front zipper fly. Meet your new go-to shorts of the season!
Long-Sleeve Retro Hibiscus White Lightweight Pullover
$62.00
 
With its old school flora and greenery, this design harkens back to yesteryear. Its freshened up with lively colors and pure white fabric that'll make it your new favorite. Crafted from 100% cotton that is ring spun and sueded for softness and durability, this lightweight pullover also features a relaxed cut and spandex at the cuff and bottom hem to make it the perfect layering top. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Honu Drifting Natural Weekend Tote
$20.00
 
A bale (that's what you call a group of turtles, silly) of cartoony and colorful artwork will make carrying your things feel like anything but work. This eco-friendly bag is also good for the environment, so it not only helps save you money when you re-use it but also helps save the planet.
Long-Sleeve Mani Nini Band White Crewneck T-Shirt
$33.00
 
Look smooth as a water-worn pebble in this T. The stunning mix of pastel designs and classic white material makes a fashion statement that surely rocks. As the name implies, Mini Ts like this one are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Splatter Pineapple Natural Weekend Tote
$20.00
 
Abstract art meets flavorful fruit in an original design that is sure to break up the boredom when it comes to your casual Ts. Full of color and comfort, this new look is sure to be come an old favorite in no time. This eco-friendly bag is also good for the environment, so it not only helps save you money when you re-use it but also helps save the planet.
Paradise Honu Teal Women's Polyester Hat
$27.00
 
Turtles are revered as protectors in Hawaiian culture so what better way to interpret the honu than with it carrying the islands on its back. And you too can be a bearer of the island lifestyle and everything it stands for by proudly displaying this piece of original artwork. This hat is made with 100% polyester fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.
Puravida Wave Charm Salmon Bracelet
$18.00
 
Make a splash with this wave charm bracelet. Laid back as a day of riding tasty swells, the design is cutout for an added bit of panache, like a tail slide for your wrist. Handcrafted in Costa Rica by local artisans, this bracelets represent the pura vida (pure life) philosophy of enjoying the little things in life and living life to its fullest.
Revo Relay Rose Gold/Champagne Sunglasses
$229.00
 
An aviator made especially for the ladies thanks to frames designed to flatter small faces and the fashionable tortoise temple tips. The rose gold frames are a stylish addition to any wardrobe. And as good as these sunglasses make you look to the world they also improve how you see the world thanks to high-contrast polarized serilium lenses. These shatterproof polycarbonate lenses have a fetching champagne hue with a lustrous sheen, and deliver a soothing visual performance with a spectacular incandescent effect. Great for everyday wear thanks to glare protection that allows you to view devices, watches and phones without squinting.
B. Kliban Hula Cat Natural Weekend Tote
$20.00
 
When you're out shopping let everyone know you dance to your own tune with this curious cat cartoon. This eco-friendly bag is also good for the environment, so it not only helps save you money when you re-use it but also helps save the planet.
Short-Sleeve Flippin Out White Scoop Neck T-Shirt
$31.00
 
Color and form align in a scoop-neck T shirt that calls for sensational style. In transitional weather, these tops look as great as a layering piece as they do on their own, and the original screen-printed artwork is designed for versatile feminine grace. 100% combed, ring-spun cotton provides a soft hand, and the wide-scoop neckline and generous cut make for an easy fit that redefines comfort. Keep the never-ending summer alive!
Short-Sleeve Sand Dollar Circle Salmon Pima T-Shirt
$43.00
 
If you ask us, the ocean's currency is way more valuable than any rumpled old single you've got stashed in your wallet. Like balls of life designed by Mother Nature with their own unique artwork, these circles from the sea add pure nautical beauty to an outfit. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit and narrow ribbed neck for feminine appeal. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Revo Slater Blush Tortoise/Champagne Sunglasses
$199.00
 
Classic meets cool in these awesome, everyday cat-eye sunglasses. The traditional tortoise frame is elevated by its blush coloring for a fashion-forward look. The Champagne lenses not only have a lustrous sheen but also deliver a soothing visual performance with a spectacular incandescent effect. The shatterproof polycarbonate serilium lenses manage the full spectrum of light, including blue light and high-energy visible (HEV) light, making it easier to see devices, watches and phones.
Short-Sleeve Wyland® Whale Tail Brush Winter White Pima T-Shirt
$43.00
 
A simple message. A simple drawing. But the message couldn't be any bigger. Leave it to great ocean artist Wyland to let the beauty of nature speak for itself. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit and narrow ribbed neck for feminine appeal. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Puravida Riviera Stone Black Bracelet
$18.00
 
Featuring a turquoise stone reminiscent of the French Riviera's brilliant blue waters, this bracelet opens up an ocean of possibilities when it comes to showing off your love of life. It also has a touch of elegance thanks to the small black braided band. Handcrafted in Costa Rica by local artisans, this bracelet represents the pura vida (pure life) philosophy of enjoying the little things in life and living life to its fullest.
Short-Sleeve Wyland® Dolphin Family Winter White Pima T-Shirt
$43.00
 
To Hawaiians, dolphins represent "unconditional love" and what better way to represent it than with a picture of parent and child. And who better to represent our love for the ocean than Wyland, world renowned marine life artist and dedicated conservationist. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit and narrow ribbed neck for feminine appeal. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Circle Sharka Natural Weekend Tote
$20.00
 
A green aura reflects good health and nature so it stands to reason it would be the color to encircle everyone's favorite surfing shark. Improve your internal energy and your external appearance with this cool weekend tote. And speaking of green, this eco-friendly bag is good for the environment, so it not only helps save you money when you re-use it but also helps save the planet.
Short-Sleeve Pua Sprinkles White Rib Knit T-Shirt
$31.00
 
"Flower sprinkles." The name alone puts a smile on our face, but what really gets us excited is this shirt's graphics. A little more casually designed than most of our linear striped shirts, this top is also made with 100% cotton that always feel right as rain. The material is ribbed for added texture and this style features a rounded neckline, cap sleeves and side seams for a slimmer, more feminine fit. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel for quality you can see and designs that stand the test of time.
Puravida Turtle Charm Seafoam Bracelet
$13.00
 
More than just a bracelet, this is your personal lucky charm thanks to the turtle charm because in Hawaiian culture it symbolizes good fortune and long life. A beautiful piece of artwork, the charm matches perfectly with the ocean-colored seafoam bracelet. Handcrafted in Costa Rica by local artisans, this bracelet represents the pura vida (pure life) philosophy of enjoying the little things in life and living life to its fullest.
Key Lime Dyed Shoreline Twill Shorts
$51.00
 
Made using real key lime juice to give them a light but bright hue, these shorts are more than just the flavor of the month. Try a pair and add a splash of color to your warm weather wardrobe. Just like everything is better at the shoreline, everything is better in our Shoreline shorts. Not only do they have a stretch elastic waist to move with you, their versatility is enhanced by the 100% cotton twill construction that is heavy enough to give you the substance you want but also super soft for optimum comfort. Front, slanted deep side pockets and back welt pockets add convenience to go with that comfort, while the long-lasting array of colors means one pair just might not be enough.
B. Kliban Yoga Cat Charcoal Women's Polyester Hat
$27.00
 
Show off your inner peace on the outside with this calm and collected B. Kliban cat hat. It presents a true flower child-vibe to help you blossom into your best-looking self. This hat is made with 100% polyester fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.