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Short-Sleeve Pure Lavender Lavender Scoop Neck T-Shirt
$35.00
 
Lavender. The plant and the color come together in this original design that features interesting information about the plant as well. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real lavender. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Blue Hawaii Dyed Shoreline Twill Shorts
$51.00
 
Feeling blue isn't a good thing, but wearing blue is great and this new hue is proof of that. Dyed with blue Curacao-the liqueur that makes the famous Blue Hawaii cocktail blue, these shorts make everywhere you where them your happy place. Just like everything is better at the shoreline, everything is better in our Shoreline shorts. Not only do they have a stretch elastic waist to move with you, their versatility is enhanced by the 100% cotton twill construction that is heavy enough to give you the substance you want but also super soft for optimum comfort. Front, slanted deep side pockets and back welt pockets add convenience to go with that comfort, while the long-lasting array of colors means one pair just might not be enough.
Short-Sleeve B. Kliban Bird Bath Cat Paradise Red Scoop Neck T-Shirt
$35.00
 
Forget about the catbird seat, this feline is all about the catbird soak. There's no better way to relax and there's no better way to bring a Cheshire grin to someone's face than with a Kliban cat tee. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying Paradise Red process that uses real pineapple juice. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Plumeria Tatau Key Lime Lightweight Pullover
$66.00
 
It's not uncommon to see a plumeria flower tattoo in the islands. They make for beautiful expressions of femininity and power just as we've captured both in this distinctive design. Crafted from 100% cotton that is ring-spun and sueded for softness and durability, this lightweight pullover also features a relaxed cut and spandex at the cuff and bottom hem to make it the perfect layering top. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tahiti Plumeria Quilt Eggplant Scoop Neck T-Shirt
$31.00
 
The reason leis are often made with plumeria flowers is because these blooms are associated with good vibes. So we thought instead of just making a little circle we'd make a whole quilt of these flowers for s tee that will have you covered in purple and positivity. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Malama Whale Blue Hawaii Crewneck T-Shirt
$35.00
 
Our t-shirts that feature the Hawaiian proverb "Malama I ke kai, a e malama ana ke kai ia oe (Care for the ocean and the ocean will care for you)" are always fan favorites. Featuring a tribal-style whale and colored using our Blue Hawaii specialty dye, we're sure this one will also be a hit with those committed to conserving our wild places and wildlife. These Ts are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. Its dyed using our specialty Blue Hawaii dying process and made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Karmara Wine Crewneck T-Shirt
$35.00
 
Our wine-dyed shirts are as flavorful and intoxicating as a glass of your fave vino. Need proof? Check out this perfectly purple tee with the cool henna-style floral graphic. These Ts are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. Its dyed using our specialty red wine dying process and made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Tiare Band Jet Black Pima T-Shirt
$49.00
 
It's fitting that these flowers look like stars because they shine brightly against this jet black fabric. These flowers are often considered symbols of Polynesian culture making the tee a great way to salute the island lifestyle. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit and narrow ribbed neck for feminine appeal. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Beige Waterfront Women's 10" Short
$46.00
 
Head out for some serious weekend fun in our women's new cotton twill shorts, now in a longer length for casual style. The 97% cotton, 3% spandex blend offers a relaxed feel with just enough stretch for your active day. The garment-washed finish brings just the right amount of wear to the style, and attractive detailing throughout makes them versatile enough to dress up or down. 10" inseam on all sizes. Double-button closure at front zipper fly. Meet your new go-to shorts of the season!
Crater Dyed Shoreline Twill Shorts
$51.00
 
Just like everything is better at the shoreline, everything is better in our Shoreline shorts. Not only do they have a stretch elastic waist to move with you, their versatility is enhanced by the 100% cotton twill construction that is heavy enough to give you the substance you want but also super soft for optimum comfort. Front, slanted deep side pockets and back welt pockets add convenience to go with that comfort, while the long-lasting array of colors means one pair just might not be enough.
Long-Sleeve Kahakai Lavender Crewneck T-Shirt
$37.00
 
Named for the Hawaiian word for beach this top proves life is just that. Full of pretty patterns and pleasing pastels the design is as relaxing as the lavender color of the pima cotton fabric. These Ts are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. This style gets its unique color from our lavender specialty dye. It's also made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Punalei Paradise Red Crewneck T-Shirt
$37.00
 
Just like everywhere you look in Hawaii there is some sort of magnificent plant growing, this tee has flora here, there and all over. From the back to the sleeves to the chest, these plants cultivate a look that's eye-catching and distinct, not to mention pretty cool thanks to the distressed graphics. These Ts are cut a little shorter for a fun, flirty look but remain extremely comfortable thanks to the relaxed fit. This style gets its unique color from our Paradise Red specialty dye. It's also made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.