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Short-Sleeve Tribal Petro Kilauea Chile Classic Crewneck T-Shirt
Was $35.00
Now $28.00
 
The Pu'u Loa petroglyph field on Kilauea is considered sacred by Hawaiians and is one of the best places to see these powerful works of art. Powerful in a different sense is the volcano these motifs call home, and we've done our best to use the ancient style of art to depict the exclusivity of this island landmark. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tribal Deco Shark Blueberry Classic Crewneck T-Shirt
Was $35.00
Now $28.00
 
A little bit ornery, a little bit ornate. Embrace your artistic and authoritarian sides with this showy shark design. Made using our exclusive specialty dying process that uses real blueberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Retro Honu Surf Coconut Classic Crewneck T-Shirt
Was $35.00
Now $28.00
 
The honu is the perfect lens with which to see the ocean because not only have turtles been swimming there for millions of years but they have also become a symbol for ocean conservation. Surfers also crusade to protect our seas making their pairing in this tee symbolic of the connection between humans and the creatures of the deep. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve No Manuals Needed Paradise Red Classic Crewneck T-Shirt
Was $35.00
Now $28.00
 
Directions! Who needs directions?! Not dad. He can fix anything with pure intuition. What does need fixing is his ratty old T so get him this one instead. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Fish Alone Beer Classic Crewneck T-Shirt
Was $35.00
Now $28.00
 
Good beer + good friends = a good day fishing. Oh yeah, and a great shirt. Made using our exclusive specialty dying process that uses real pale ale and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Pohaku Band Kona Coffee Pique Polo Shirt
Was $60.00
Now $48.00
 
The word Pohaku is used in reference to the beginning of Hawaiian culture, evidence of which comes in the form of the petroglyphs found carved into the lava beds on the islands. This shirt brings that artwork into the present by embroidering this ancient artwork onto our Kona Coffee dyed shirt. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. Made from 100% combed Peruvian cotton, this style has the comfort you expect from a casual shirt and the substance you want for a refined sense of style. The unique color comes from our specialty made with real Kona coffee and the design is proudly embroidered for quality you can see and designs that stand the test of time.
Long-Sleeve Shado Paddla Key Lime Classic Crewneck T-Shirt
Was $41.00
Now $32.80
 
The Polynesian paddle dance goes back to the olden days. Equally traditional in island culture is the art of tattooing. This shirt bringing both these cultural touchstones together in a shirt that both joyous and artistic. Made using our exclusive specialty dying process that uses real key limes and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Peaceful Humpbacks Kona Coffee Classic Crewneck T-Shirt
Was $35.00
Now $28.00
 
You can almost feel the song of the sea in this dynamic design. As the humpbacks rebound from near extinction, we're happy to celebrate them in our artwork that shows them in their rightful place Made using our exclusive specialty dying process that uses real Kona coffee and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Kilauea Tattoo Paradise Red Pique Polo Shirt
Was $58.00
Now $46.40
 
Hawaii's volcanoes are powerful. They created the islands and make their beautiful landscapes and vegetation possible, but they can also just as easily destroy everything they've created. This design captures the majesty of Hawaii's geography and the power of the ground beneath us. Dyed using our newest Paradise Red concoction of hibiscus, rose hip, ginger and dry apple and made from 100% combed Peruvian cotton, this style has the comfort you expect from a casual shirt and the substance you want for a refined sense of style. Plus, it is proudly screen printed in the United States using colorfast inks that won't bleed during wash for quality you can see and designs that stand the test of time.
Sleeveless Fish Blocks Crater Tank Top
Was $29.00
Now $23.20
 
Traditional Hawaiian art features a lot of fish imagery and linear shapes, both of which give this design a strong island feel. Also adding to its Aloha Spirit is the fact its made using our exclusive specialty dying process that uses real volcanic ash. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. Its got ribbed trim at the armholes and neckline so it keeps its shape and tubular knit construction to put up with your active lifestyle. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Ehukai Manta Hemp Pique Polo Shirt
Was $58.00
Now $46.40
 
The blue oceans surrounding Hawaii contain many creatures sacred to islanders, including the shark, the manta ray and the turtle. Combining these three magnificent animals into one native-style design is the ideal way to honor our connection to the sea. Dyed using real industrial hemp and made from 100% combed Peruvian cotton, this style has the comfort you expect from a casual shirt and the substance you want for a refined sense of style. Plus, it is proudly screen printed in the United States using colorfast inks that won't bleed during wash for quality you can see and designs that stand the test of time.
Sleeveless Retro Sunset Crater Tank Top
Was $29.00
Now $23.20
 
This band reminds us of the 1970s. The silhouettes are pure eighties. The Woodie station wagon is a flashback to the 50s and 60s. Despite how divergent all these elements are, they are all tied to together by the islands' Aloha lifestyle for a shirt that's timeless in its style and significance. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. Its got ribbed trim at the armholes and neckline so it keeps its shape and tubular knit construction to put up with your active lifestyle. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.