New Arrivals

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Long-Sleeve Reef Blue Band Reef Blue Classic Crewneck T-Shirt
$39.00
 
Our newest color meets one of our classic designs in this true blue tee. The linear graphic is full of traditional-style Hawaiian imagery, and the additional prints on the sleeves give it an added bit of island flavor. Made using our exclusive Reef Blue specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Tribal Nani Ekolu Paradise Red Classic Crewneck T-Shirt
$41.00
 
Nani Ekolu means the beautiful three in Hawaiian. Here three elements-wind, waves and land-come together on this fiery red top to unite the islands' beauty into one amazing t-shirt. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Reef Blue Twill Pants
$57.00
 
Lose yourself in an ocean of awesome with our Reef Blue pants. This new color is sure to bring a tide of good times and refresh your style with its lively appearance. Made from breathable, heavyweight twill fabric, these pants also have a versatility enhanced by their effortless style that features an elastic drawstring waistband, easy-to-access front pockets and a slim yet comfortable fit. Whether you want something more vibrant than your old blue jeans or a pair of khakis for dinner, our twill pants can answer the call for both and everything in between.
Short-Sleeve Picket Fence Pooches Kona Coffee Scoop Neck T-Shirt
$35.00
 
As longtime partners of the Hawaiian Humane Society we are always doing our part to raise awareness about adopting pets. So instead of fencing yourself off from unconditional love, open your heart and your yard to a pup from your local shelter. And remember, proceeds from sales from each one of these tees go to our friends at the Hawaiian Humane Society. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this tee also features a scoop neck and relaxed cut to be both cute and comfortable. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Tropical Pua Band Blue Hawaii Crewneck T-Shirt
$37.00
 
Part of the exotic appeal of Hawaii is the lush foliage, especially the stunning array of flowers. This shirt brings a bouquet of island essence to everyday and everywhere you are with three linear floral designs. This fun, flirty tee remains exceptionally comfortable thanks to the relaxed fit. It's also made from 100% cotton that is ring-spun then combed to remove impurities for fabric that's luxuriously soft and lightweight yet incredibly strong. The unique color from our Blue Hawaii specialty dying process and the fine, ribbed tubular, continuous collar and tubular knit construction in the body add durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Whale Watch Diamond Coconut Scoop Neck T-Shirt
$35.00
 
They say diamonds are a girl's best friend and this top proves it. Cartoony and colorful but with art deco artistry, this shirt brings fashion and fun in one creative design. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this tee also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real coconut. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Aloha Oe Crater Classic Crewneck T-Shirt
$35.00
 
"Aloha Oe" means Farwell to Thee and is a Hawaiian popular song written by a Hawaiian Princess in the 19th century. Here a native woman can be seen doing the Hula Kahiko-an ancient dance-to give this shirt a harmonious and honorable vibe sure to appeal to anyone who loves music or the island lifestyle. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Local Giant Paradise Red Classic Crewneck T-Shirt
$35.00
 
The ulua, or giant trevally or GT as it is also known, is one of the biggest and strongest fish found in Hawaii's reef. These elusive creatures are hard to hook, but you can catch one here with this equally big design. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Sunset Splash Reef Blue Classic Crewneck T-Shirt
$33.00
 
Hawaii's sunsets are legendary. Just as storied are our artists. Bring them together, and you get the most vibrant, powerful and joyous depiction of the sun going down that you'll ever see. Made using our exclusive Reef Blue specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve HHS Hang Loose Selfie Kona Coffee Scoop Neck T-Shirt
$35.00
 
These cats may be able to take their own picture, but they can't take care of themselves. That's why they need folks like you to give them a good home-and while you're at it give this shirt a good home too. And remember, proceeds from sales from each one of these Ts go to our friends at the Hawaiian Humane Society. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this tee also features a scoop neck and relaxed cut to be both cute and comfortable. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Turtle Fantasy Band Reef Blue Crewneck T-Shirt
$35.00
 
When the sun is setting in the islands, and the ocean is turning from blue to pink, it can be hard to tell if it is a dream or a reality. This design captures that moment and both worlds you live in-where you are and where you want to be. This fun, flirty tee remains exceptionally comfortable thanks to the relaxed fit. It's also made from 100% cotton that is ring-spun then combed to remove impurities for fabric that's luxuriously soft and lightweight yet incredibly strong. The unique color from our Reef Blue specialty dying process and the fine, ribbed tubular, continuous collar and tubular knit construction in the body add durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Kehau Floral Coconut Crewneck T-Shirt
$37.00
 
Kehau means dew, and these luscious plants bring the glory and promise of a beautiful island morning to you. Adding to their Hawaiian flavor is the coconut dyed color that's milky fresh. This fun, flirty tee remains exceptionally comfortable thanks to the relaxed fit. It's also made from 100% cotton that is ring-spun then combed to remove impurities for fabric that's luxuriously soft and lightweight yet incredibly strong. The unique color from our coconut specialty dying process and the fine, ribbed tubular, continuous collar and tubular knit construction in the body add durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.