New Arrivals

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Strawberry Dyed Crazyshorts® Twill Shorts
$51.00
 
These strawberry shorts are sweet as cake. The fruity dye permeates the 100% cotton twill for a look that's lived-in, which is perfect because these are shorts you're gonna want to live in. With an elastic waistband for the perfect fit you can always count on, they manage to bridge the gap between casual and stylish. Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won 't get lost in the wash. Pair this with your favorite Crazy Shirt and you'll be ready for any adventure.
Long-Sleeve Kai He'e Nalu Root Beer Classic Crewneck T-Shirt
$41.00
 
Hawaii's culture to respect and preserve the ocean and coastlines is represented in a striking traditional motifs on this new Root Beer dyed long-sleeve classic crew. This 100% combed ring-spun cotton crew was specialty dyed using the natural ingredients of Root Beer. The unique dyeing process produced the matchless earthy shade and it was selected for the motifs bold lines and angles and warm hues of the background. The exclusive artwork was skillfully screen printed using water-based inks that make the artwork soft to the touch and the colors vibrant and long lasting. An essential style and color for the season.
Short-Sleeve RWB Soaring Eagle Strawberry Classic Crewneck T-Shirt
$35.00
 
Powerful. Majestic. Free. The eagle is the perfect symbol for America. Put it together with the stars and stripes and you've got the ultimate t-shirt for showing off your love of the US of A. Made using our exclusive specialty dying process that uses real strawberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Pua Aloalo Band Coconut Scoop Neck T-Shirt
$35.00
 
Pua Aloalo is Hawaii's state flower, which is a yellow bloom. Here we've given it a pink hue to stand out against the green foliage and off-white coconut fabric-just like you'll stand in out in this stunning tee. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this tee also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real coconut. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve B. Kliban Shave Ice Harvest Strawberry Crewneck T-Shirt
$35.00
 
If you were trying to decide what's cooler and more colorful, Kliban's cats or Hawaiian shave ice, now you don't have to. We've brought these two classics together in this fun and flavorful new tee that's always tasteful thanks to the strawberry dyed hue. This fun, flirty tee remains extremely comfortable thanks to the relaxed fit. Made using our strawberry specialty dying process, it's also made from 100% cotton that is ring spun then combed to remove impurities for fabric that's luxuriously soft and lightweight yet incredibly strong. The fine, ribbed tubular, continuous collar and tubular knit construction in the body adds durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Retro Paina Band Root Beer Crewneck T-Shirt
$37.00
 
Festive luau. Sweet-scented flowers. Vibrant greenery. It's Hawaii. Here's a beautiful band design that depicts a couple of tropical icons that would remind you of the islands. Screen printed on our new Root Beer dyed women's long-sleeve crew is a perfect background to feature these iconic foliage. Our specialty dyeing process that uses the natural ingredients of the bubbly, fizzy drink concocted this gorgeous earthy color. The specialty dyes also provide UPF protection of 50+, so you can quickly run out the door and start your day. Made from 100% ring-spun cotton with all impurities combed out and tubular knit body construction. The relaxed fit and soft fabric make this garment so comfortable to wear. The screenprint application uses environmentally water-based inks that won't crack or peel for a long lasting design.
Short-Sleeve Golden Dragon Crater Classic Crewneck T-Shirt
$35.00
 
The Golden Dragon was the strongest and most majestic of all the dragons. With his deep connection with the sun gods, his powerful golden aura can be felt in this fiery-hot Crater dyed shirt. The incredible rich hue can only be produced by our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Retro Sunset Stripes Root Beer Classic Crewneck T-Shirt
$35.00
 
This palm tree and tribal-like motif design is pure Hawaii. It radiates the island's Aloha lifestyle on a timeless style. Featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Green Flash Sunset Strawberry Classic Crewneck T-Shirt
$35.00
 
Even for those of us who live on the islands it's a rare sight to see the green flash that comes at the exact second when the sun goes below the ocean horizon. This tee gives you the chance to experience this amazing moment and will inspire you to see this one-of-a-kind natural event for yourself. Made using our exclusive specialty dying process that uses real strawberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Floral Sweetness Blue Hawaii Scoop Neck T-Shirt
$35.00
 
How sweet it is! The famous quote comes to mind for this oh so sweet floral design. Captured on our scoopneck tee made from 100% ring-spun cotton and combed to remove all impurities, resulting in a fabric that is soft to the touch and lightweight yet strong. Features a flattering scoop neckline and relaxed cut, making this tee both cute and comfortable. The unique color comes from our specialty dyeing process that uses real Blue Curacao. Only environmentally friendly water-based inks are used to penetrate the material's fiber resulting in more softer feel and artwork that won't crack or peel.
Strawberry Dyed Shoreline Twill Shorts
$51.00
 
Summer means shorts and strawberries. Combine them both with this new strawberry dyed style full of the flavor and fashion that you love about everyone's favorite season. Just like everything is better at the shoreline, everything is better in our Shoreline shorts. Not only do they have a stretch elastic waist to move with you, their versatility is enhanced by the 100% cotton twill construction that is heavy enough to give you the substance you want but also super soft for optimum comfort. Front, slanted deep side pockets and back welt pockets add convenience to go with that comfort, while the long-lasting array of colors means one pair just might not be enough.
Short-Sleeve Hibiscus Trio Root Beer Scoop Neck T-Shirt
$35.00
 
The striking and beautiful yellow hibiscus is Hawaii's state flower. It is known as Pua Aloalo in the Hawaiian language and it symbolizes power and respect. The native yellow hibiscus can be found throughout the Hawaiian Islands, as well as on our new Root Beer dyed scoop neck tee. Made from soft, 100% combed ring-spun cotton and with the relaxed fit and fuller cut, this tee is so comfortable to wear. Our specialty dyeing process that uses the natural ingredients of the bubbly, fizzy drink created this rich, earthy color. The hibiscus design was screen printed using environmentally water-based inks that won't crack or peel for a long lasting design.