Men

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Long-Sleeve Shado Paddla Key Lime Classic Crewneck T-Shirt
Was $41.00
Now $32.80
 
The Polynesian paddle dance goes back to the olden days. Equally traditional in island culture is the art of tattooing. This shirt bringing both these cultural touchstones together in a shirt that both joyous and artistic. Made using our exclusive specialty dying process that uses real key limes and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Color Sticks White Classic Crewneck T-Shirt
Was $37.00
Now $29.60
 
No matter the size of their board, everyone knows surfer's have big style. Go big yourself and show everyone your true colors with this rainbow design. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tribal Petro Kilauea Chile Classic Crewneck T-Shirt
Was $35.00
Now $28.00
 
The Pu'u Loa petroglyph field on Kilauea is considered sacred by Hawaiians and is one of the best places to see these powerful works of art. Powerful in a different sense is the volcano these motifs call home, and we've done our best to use the ancient style of art to depict the exclusivity of this island landmark. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Daily Catch Cool/Brown  Hawaiian Polo Shirt
Was $58.00
Now $46.40
 
From the past to the present, fishing and fish have been intrinsically linked to Hawaiian culture and life. So what better way to represent them than with a design that takes traditional artwork and gives it a modern twist in this polo shirt. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Short-Sleeve Retro Honu Surf Coconut Classic Crewneck T-Shirt
Was $35.00
Now $28.00
 
The honu is the perfect lens with which to see the ocean because not only have turtles been swimming there for millions of years but they have also become a symbol for ocean conservation. Surfers also crusade to protect our seas making their pairing in this tee symbolic of the connection between humans and the creatures of the deep. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Sage Green Twill Pants
Was $57.00
Now $45.60
 
Make all your other pants green with envy by bringing home a pair of Sage Green Twill Pants. The color is light yet bold to be both casual and dressy. That kind of adaptability makes them the perfect pairing with this material made from breathable, heavyweight twill fabric. This gives them a versatility that's enhanced by their effortless style that features an elastic drawstring waistband, easy-to-access front pockets and a slim yet comfortable fit. Whether you want something more vibrant than your old blue jeans or a pair of khakis for dinner, our twill pants can answer the call for both and everything in between.
Sleeveless Mano Wrap White Tank Top
Was $25.00
Now $20.00
 
When most people see a shark they immediately fear for their lives, but to a Native Hawaiian a shark can be guardian spirit or family protector. This beautiful connection to the natural world is on full display in this tank thanks to a tribal print that shows the movement of the ocean and uses negative space to capture the beauty of the sharks. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve No Manuals Needed Paradise Red Classic Crewneck T-Shirt
Was $35.00
Now $28.00
 
Directions! Who needs directions?! Not dad. He can fix anything with pure intuition. What does need fixing is his ratty old T so get him this one instead. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tribal Deco Shark Blueberry Classic Crewneck T-Shirt
Was $35.00
Now $28.00
 
A little bit ornery, a little bit ornate. Embrace your artistic and authoritarian sides with this showy shark design. Made using our exclusive specialty dying process that uses real blueberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Fish Alone Beer Classic Crewneck T-Shirt
Was $35.00
Now $28.00
 
Good beer + good friends = a good day fishing. Oh yeah, and a great shirt. Made using our exclusive specialty dying process that uses real pale ale and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Chinese Year of the Rat Black Classic Crewneck T-Shirt
Was $31.00
Now $24.80
 
Celebrate the Year of the Rat with our newest zodiac design. Different and creative, this shirt encompasses the independence and imagination found in "rats" and, if you're lucky, just might bring the wealth and plenty associated with each year of this likable and energetic animal's horoscope cycle. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Peaceful Humpbacks Kona Coffee Classic Crewneck T-Shirt
Was $35.00
Now $28.00
 
You can almost feel the song of the sea in this dynamic design. As the humpbacks rebound from near extinction, we're happy to celebrate them in our artwork that shows them in their rightful place Made using our exclusive specialty dying process that uses real Kona coffee and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.