Fall Preview

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Long-Sleeve Tribal Sealife Band Cool Blue Classic Crewneck T-Shirt
$39.00
 
Always wanted one of the intricate island-style tattoos but have never been able to sit still that long? Well, this tee gives you an amazing traditional design full of all the ocean symbols found in Polynesian culture so can show off your tropical spirit pain-free. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Honu Guardian White Classic Crewneck T-Shirt
$31.00
 
Seeing a sea turtle is considered a good omen in Hawaiian culture because these animals, which are thought to be descended from the gods, are considered guardian spirits. No wonder this traditional-style design feels both heavenly and protective as it literally and figuratively watches your back. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve E Komo Mai Tan Hawaiian Polo Shirt
$58.00
 
Anyone who has been gifted a lei upon arrival in the islands knows how Hawaiians are welcoming. This shirt's name means to welcome someone into your home or space, and we think you feel right at home in this natural and tropical design. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Short-Sleeve Palm Tree Swaying Coconut Scoop Neck T-Shirt
$35.00
 
What's more relaxing than watching and listening to palm trees swaying in the breeze while you sit on the beach? Nothing. That's why we've put that exact feeling right into this t-shirt along with a color that comes from real coconuts. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses coconuts. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Sweet Pineapples Pineapple Scoop Neck T-Shirt
$35.00
 
Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real pineapple. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Into Bloom Cool Blue Crewneck T-Shirt
$35.00
 
By keeping the color of the shirt and the band in the same family, the artist makes sure the bright floral touches truly come to life on this tee. A nice mix of flowers and fonds, it's sure to make sure you feel like you are blossoming every time you wear it. This fun, flirty tee remains extremely comfortable thanks to the relaxed fit. It's also made from 100% cotton that is ring spun then combed to remove impurities for fabric that's luxuriously soft and lightweight yet incredibly strong. The fine, ribbed tubular, continuous collar and tubular knit construction in the body adds durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Cool Blue Crazyshorts® Twill Shorts
$49.00
 
Everyone wants to keep their cool so it's great to have shorts that are 100% cotton for extra breathability. But you also want to look cool and this new color aces that test as well thanks a blue-green shade that's definitely distinct. When it comes to he original Crazyshortsr design it's the heavyweight twill construction that has made these popular since day one. The bold hues like this one also let you take a vacation from boring every time you wear these bottoms that go from the beach to the pool to the town without missing a beat. Plus, they feature an elastic waistband, deep front pockets and a continuous, triple-stitched drawstring that won't get lost in the wash.
Short-Sleeve Paddle To Lanikai White Classic Crewneck T-Shirt
$31.00
 
Water sports are a big draw for the east coast of Oahu, and, as you can tell by this design, they always have been. The throwback design and classic white t-shirt styling make this top a timeless classic from day one. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Mano Aumakua Blue Hawaii Classic Crewneck T-Shirt
$35.00
 
For many, sharks are scary, even evil creatures, but not native Hawaiians. They respect the animal's place in the ocean ecosystem and those for whom the shark is an Aumakua, or guardian spirit, feel at one with the toothy swimmer-a feeling this design captures with powerful traditional-style artwork. Made using our exclusive Blue Hawaii specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Forest Wrap Red Violet Pima T-Shirt
$43.00
 
Get lost in a forest of fashion in this design that flows around your torso like leaves blowing in the wind. The red violet coloring is a nice mix of bold and feminine making it so you can go anywhere or do anything in this amazing top. Our luxurious Pima cotton shirts are finished with a special wash for ultimate softness and durability and also feature a slim fit and narrow ribbed neck for feminine appeal. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Boho Honu Tangerine Scoop Neck T-Shirt
$35.00
 
Part artsy, part eco, this design conveys the creativity and natural beauty of Hawaiian culture. The tangerine color adds an unconventional touch that boosts to the shirt's appeal to those who go with their own flow. Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses tangerines and other citrus. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Cool Blue Shoreline Twill Shorts
$49.00
 
Feel like you need something that's a cut above your old cutoffs? Well we've got just the thing. These have got that relaxed light blue look you want with a more stylish and graceful cut you can dress up or dress down depending on your mood and location. Like everything is better at the shoreline, everything is better in our Shoreline shorts. Not only do they have a stretch elastic waist to move with you, their versatility is enhanced by the 100% cotton twill construction that is heavy enough to give you the substance you want but also super soft for optimum comfort. Front, slanted deep side pockets and back welt pockets add convenience to go with that comfort, while the long-lasting array of colors means one pair just might not be enough.