Specialty Dyed

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Long-Sleeve Hala Napali Kona Coffee Classic Crewneck T-Shirt
$41.00
 
Sailing takes a combination of technical skill and an adventurous spirit. This design's architectural lines and mysterious aura bring both to together in this long-sleeve T shirt. Made using our exclusive specialty dying process that uses real Kona coffee and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Beer Dyed Twill Pants
$59.00
 
Tall drink of water used to be a complement you'd hear when you were looking good but these pants have changed that praise to long drink of beer. That's because the light yellow color that comes from a dye made with real pale ale adds personality to your look without being overpowering. Same goes for the twill material, which is light and breathable for a sunny day but heavyweight for cool breezes and nights. These pants also have a versatility that's enhanced by their effortless style that features that an elastic drawstring waistband, easy-to-access front pockets and a slim yet comfortable fit. Whether you want something more vibrant than your old blue jeans or a pair of khakis for dinner, our twill pants can answer the call for both and everything in between.
Paradise Red Dyed Canton Pants
$59.00
 
Our new Paradise Red dye gets its crimson hue from tropical plants and herbs, which is why it has such a natural appearance that brings your look to life. As our freshest color is also the perfect way to rejuvenate your wardrobe, especially when you pair it with perennial favorites like our Canton Pants. The relaxed fit and comfortable brushed backing on the inside of these pants make them great for lounging around while the heavyweight twill cotton and banded rib-knit elastic waistband and cuffs make them a more handsome and durable alternative to sweat pants. Their versatility is enhanced by the three-pocket design, further proving that these are the pants of choice for those living a true islander lifestyle.
Short-Sleeve VW Surf Session Paradise Red Classic Crewneck T-Shirt
$35.00
 
What board you ride says just as much about you as the car you drive. That's why surfers love to head to a surf session in their VW bugs-cars as interesting and unconventional as those who think life's a beach. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Little Turtles Wine Lightweight Pullover
$66.00
 
Though tiny these turtles have a huge impact and not only because they're considered lucky charms in Hawaiian culture. They also add a subtle bit of charm and character to this casual top. Crafted from 100% cotton that is ring-spun and sueded for softness and durability, this lightweight pullover also features a relaxed cut and spandex at the cuff and bottom hem to make it the perfect layering top. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Sun Sea Dive Pineapple Classic Crewneck T-Shirt
$41.00
 
The North Shore has everything you could want in a beach outing-the sun, sea and ocean adventures. This shirt says it all and has it all thanks to a cool tribal graphic and a super sunny shade. Made using our exclusive specialty dying process that uses real pineapple and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Coffee Defines Me Kona Coffee Scoop Neck T-Shirt
$35.00
 
Strong and sweet. There's no reason you can't be both as the classic combo of coffee and dessert proves. So get your caffeine and sugar fix in one awesome T! Made from 100% cotton that is ring-spun then combed to make it luxuriously soft, this T also features a scoop neck and relaxed cut to be both cute and comfortable. The unique color comes from our specialty dying process that uses real Kona coffee. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Hala Napali Kona Coffee Classic Crewneck T-Shirt
$35.00
 
In traditional Hawaiian culture, the Hala tree was used for many medicinal purposes. It's the perfect fit for our T celebrating the lush Garden Isle of Kauai, a place so full of nature it's the perfect cure for anything that ails you! Made using our exclusive specialty dying process that uses real Kona coffee and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Just Ride Crater Classic Crewneck T-Shirt
$41.00
 
No more sleigh rides this Christmas. With this awesome custom bike, we're taking SLAY rides. And with this cool T the fun never stops even when you run out of gas. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Sun Sea Dive Pineapple Classic Crewneck T-Shirt
$35.00
 
The North Shore has everything you could want in a beach outing-the sun, sea and ocean adventures. This shirt says it all and has it all thanks to a cool tribal graphic and a super sunny shade. Made using our exclusive specialty dying process that uses pineapple and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Vintage Hawaii Coconut Classic Crewneck T-Shirt
$35.00
 
Channel your inner explorer with this throwback map that recalls a time when a trip to the tropics was an unlikely adventure. The distressed look adds extra personality while the coconut dyed fabric gives it extra island flair you can't find just anywhere. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Kona Jack's Chile Classic Crewneck T-Shirt
$35.00
 
Nothing's better than a fishing shirt that makes sure you are on a hot strike all day long. That's why we've dyed this one with real chile peppers that also give it a great, deep red hue. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.