Classic Crews

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Short-Sleeve Paddle To Lanikai White Classic Crewneck T-Shirt
$31.00
 
Water sports are a big draw for the east coast of Oahu, and, as you can tell by this design, they always have been. The throwback design and classic white t-shirt styling make this top a timeless classic from day one. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Humu Humu Woodcut Tangerine Classic Crewneck T-Shirt
$35.00
 
The quintessential Hawaiian fish meets the traditional Hawaiian art of wood carving in this stunning new creation. Tangerine fabric adds the perfect backdrop to this colorful design that honors our state fish and all its amazing qualities that just happen to reflect the people that also live here. Made using our exclusive specialty dying process that uses real tangerines and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Tribal Sealife Band Cool Blue Classic Crewneck T-Shirt
$39.00
 
Always wanted one of the intricate island-style tattoos but have never been able to sit still that long? Well, this tee gives you an amazing traditional design full of all the ocean symbols found in Polynesian culture so can show off your tropical spirit pain-free. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Stripe Laniakea Light Gray Heather Classic Crewneck T-Shirt
$31.00
 
Laniakea Beach takes its name from the Hawaiian word for open skies and one look at the endless beach and wide views from the sand tells you why. Open up your world and your wardrobe with this cool nightscape tee. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Lanikai Sun Black Classic Crewneck T-Shirt
$31.00
 
The Mokoluas-aka, mokes-are two islets off the coast of Lanikai Beach. During the day they make for a great spot to kayak to and then at dusk they present the perfect backdrop for one of the stunning local sunsets like the one painted here. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Mauka Mauka Band Tangerine Classic Crewneck T-Shirt
$35.00
 
Visitors that come to Hawaii are always staring out to sea. Sometimes we have to tell people to look mauka, i.e., inland toward the mountains. With its jungle and triangle peaked imagery this t-shirt can do the reminding for you. Made using our exclusive specialty dying process that uses real tangerines and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Shark Slayer Legend Tangerine Classic Crewneck T-Shirt
$35.00
 
With designs within designs, this killer artwork brings together the power of narrative tradition and glory of Mother Nature. The result is a tangerine colored T that tells an awesome story with enthusiastic and energetic imagery. Made using our exclusive specialty dying process that uses real tangerines and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Tropicana Band Pineapple Classic Crewneck T-Shirt
$41.00
 
Peace. Quiet. Nature. Culture. Sometimes the simplest designs say the most with the least and these clean and pure graphics embody the relaxing nature of life on the islands with just the right touch of sweetness thanks to the pineapple dyed material. Made using our exclusive specialty dying process that uses real pineapple and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Honu Guardian White Classic Crewneck T-Shirt
$31.00
 
Seeing a sea turtle is considered a good omen in Hawaiian culture because these animals, which are thought to be descended from the gods, are considered guardian spirits. No wonder this traditional-style design feels both heavenly and protective as it literally and figuratively watches your back. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tribal Petro Mano Navy Classic Crewneck T-Shirt
$31.00
 
In ancient Hawaii sharks were seen as supernatural members of the family, entities that could connect people with the spiritual world. For this reason, these powerful prowlers of the deep were drawn in strong and beautiful images like the petroglyph-style one re-imaged here. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve American Made Coconut Classic Crewneck T-Shirt
$35.00
 
There was an era when "American Made" defined our country. For a time that disappeared, but now it's coming back we're proud to celebrate the ideas and hard work with this T that's proudly printed in the United States for quality you can see and a design that stand the test of time. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Mano Aumakua Blue Hawaii Classic Crewneck T-Shirt
$35.00
 
For many, sharks are scary, even evil creatures, but not native Hawaiians. They respect the animal's place in the ocean ecosystem and those for whom the shark is an Aumakua, or guardian spirit, feel at one with the toothy swimmer-a feeling this design captures with powerful traditional-style artwork. Made using our exclusive Blue Hawaii specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.