Specialty Dyed

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Short-Sleeve Fish Alone Beer Classic Crewneck T-Shirt
$35.00
 
Good beer + good friends = a good day fishing. Oh yeah, and a great shirt. Made using our exclusive specialty dying process that uses real pale ale and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tribal Petro Gecko Coconut Classic Crewneck T-Shirt
$35.00
 
Carved into rock by the islanders who lived in Hawaii long ago, petroglyphs celebrate the people and creatures that define Hawaiian culture. Here the gecko is portrayed in the same traditional style atop an array of other petroglyphs and the mellow coloring of the coconut-dyed fabric for a look that both blends in and stands out. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Malama Whale Blue Hawaii Classic Crewneck T-Shirt
$35.00
 
Our t-shirts that feature the Hawaiian proverb "Malama I ke kai, a e malama ana ke kai ia oe (Care for the ocean and the ocean will care for you)" are always fan favorites. Featuring a tribal-style whale and colored using our Blue Hawaii specialty dye, we're sure this one will also be a hit with those committed to conserving our wild places and wildlife. Made using our exclusive Blue Hawaii specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve VW Beach Club Tangerine Classic Crewneck T-Shirt
$35.00
 
Whether it be for the surfing or just the laid-back lifestyle, counter-culture types have been flocking to the North Shore for ages. More often than not, they show up in a VW bus like this one ready to begin the long, strange journey that is island life. Made using our exclusive specialty dying process that uses real tangerines and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Instant Grandpa Money Classic Crewneck T-Shirt
$35.00
 
Poof! Add grandkids and you've got a grandpa. Poof! Add grandkids and all his money will magically disappear. Thankfully this shirt is made from real American currency so he'll always have some cash on him. Made using our exclusive specialty dying process that uses real American currency and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Desert Guardian Coconut Classic Crewneck T-Shirt
$35.00
 
Intricately designed, this eagle soars above boring old t-shirts. The mix of native-style artwork and earth tones that include the coconut dyed fabric give it an organic feel that's sure to lift any look to new heights. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Puakenikeni Band Key Lime Classic Crewneck T-Shirt
$35.00
 
The Puakenikeni plant's name means "the ten-cent flower" because, nearly one hundred years ago, one bloom would sell for that amount. Now we've taken its stunning leaves and opening blossoms to create a design that makes you look like a million bucks. Made using our exclusive specialty dying process that uses real key limes and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Tangerine Dyed Twill Pants
$59.00
 
Invigorating. That's how we would describe this orange color. The newest in our long line of specialty dyes, it's made with real tangerines to add bold flavor to our twill pants. The ultimate in pure laid-back comfort, these elastic drawstring waist band pants are made of 100% cotton twill. The have supreme durability to last through years of everyday use, and they're garment-dyed for that lived-in feel that gets even better with wear. You'll enjoy all the room to store your valuables with our curved front pockets and back welt pockets with topstitching for a finishing touch.
Long-Sleeve Tribal Petro Honu Key Lime Classic Crewneck T-Shirt
$41.00
 
Native Hawaiians' reverence for the sea turtle can be found in their rock drawings like the ones found at Hawaii Volcanoes National Park. An ode to that ancient artwork, this design brings to life the great honu. Made using our exclusive key lime specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Sleeveless VW Beach Club Tangerine Tank Top
$29.00
 
Whether it be for the surfing or just the laid-back lifestyle, counter-culture types have been flocking to the North Shore for ages. More often than not, they show up in a VW bus like this one ready to begin the long, strange journey that is island life. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. The unique color comes from our specialty dying process that uses real tangerine just like you'd get from the fruit. It features ribbed trim at the armholes and neckline plus tubular knit construction for a durable, comfortable fit. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Honua Paradise Red Classic Crewneck T-Shirt
$41.00
 
In Hawaiian, Honua means earth, but to islanders it also signifies the foundation of our existence as nature and man are intertwined as one. This physical and spiritual unity comes to life in this shirt that will make you feel centered and a part of something bigger than yourself. Made using our exclusive specialty dying process that uses real hibiscus, rose hip, ginger and dry apple and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Mauka Mauka Tangerine Classic Crewneck T-Shirt
$41.00
 
Visitors that come to Hawaii are always staring out to sea. Sometimes we have to tell people to look mauka, i.e. inland toward the mountains. With its jungle and triangle peaked imagery, this t-shirt does a good job of reminding them as well. Made using our exclusive specialty dying process that uses real tangerines and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.