Ocean Life

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Short-Sleeve Bringer Of Light Reef Blue Classic Crewneck T-Shirt
$33.00
 
Hanau Ka Palaoa Noho I Kai is a well-known phrase from a Hawaiian chant of creation. It means "The Whale Was Born and Lived in the Sea." Legend has it these majestic creatures helped bring light into the world, and if you saw one put on an aerial display, you know they're still doing it. Made using our exclusive Reef Blue specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Fish Bonez Black Classic Crewneck T-Shirt
$37.00
 
There's no doubting that this skeleton crew rules the ocean. The white artwork on the black t-shirt gives it a very pirate feel and shows the world you've made your bones when it comes to being as cool as the island waters. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Honu Kapa White Classic Crewneck T-Shirt
$37.00
 
Kapa patterns and the technique that creates them are some of the oldest forms of artwork on the islands. Similarly, petroglyphs of honus (aka, sea turtles) are some of Hawaii's oldest images. Together they create a tableau that honors the history and culture of Hawaii and its people. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Local Giant Paradise Red Classic Crewneck T-Shirt
$35.00
 
The ulua, or giant trevally or GT as it is also known, is one of the biggest and strongest fish found in Hawaii's reef. These elusive creatures are hard to hook, but you can catch one here with this equally big design. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Honu Mana Natural/Gray Longboard Hooded T
$62.00
 
Mana is like the Hawaiian equivalent of karma-a life energy that you can gain or lose by how you live. Living in harmony with others is a great way to boost your mana which is why this image presents a turtle at one with these stunning traditional designs. This comfortable hooded tee is lightweight and effortless to wear and the contrast zipper and ribbing combine with the modern fit for eye catching style when you aren't catching waves. Plus, we print these tops in the United States using eco-friendly water-based inks for more vibrant colors, a softer feel and artwork that stands the test of time.
Short-Sleeve Tuna Wrap Reef Blue Classic Crewneck T-Shirt
$33.00
 
This probably isn't what you were expecting when we said tuna wrap, but there is no doubting this is one tasty design. Covering both back and front with this majestic fish shows your love of the ocean and your desire to protect its magnificent creatures, like the ahi. Made using our exclusive Reef Blue specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Land and Sea Pumpkin Classic Crewneck T-Shirt
$35.00
 
Hawaiians believe in a balance between the land and sea and that these two entities are interconnected. Their oneness is on full display in this circular, yin and yang-style design that's sure to balance out your wardrobe as well. Made using our exclusive specialty dying process that uses pumpkin to get this cool orange color and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Woodcut Whale Stripe Kona Coffee Classic Crewneck T-Shirt
$41.00
 
Every winter, humpback whales migrate to Maui. Thousands of these huge yet gentle creatures in the waters is a majestic sight to behold and one this shirt artfully brings to life. Made using our exclusive Kona coffee specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Diamond Humu White Classic Crewneck T-Shirt
$37.00
 
A playful take on Hawaii's state fish, this caricature shapes this sea dweller into a cartoon-like creature sure to put a smile on faces. It's natural colors pop against the white backdrop and added traditional-style designs give it super-style and extra-special appeal. Made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tiki Fisherman Key Lime Classic Crewneck T-Shirt
$35.00
 
If you want some luck fishing you could do worse than showing respect to a tiki statue of Kanaloa, the god of sea. This woodcut design pays homage to days when the island gods roamed the earth, making it a great tee to wear when you're hitting the water. Made using our exclusive specialty dying process that uses real key limes and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Humu Kalakoa Navy Twill Hat
$27.00
 
Kalakoa means "of many colors" and the humu certainly fits that description. Hawaii's state fish pops off this hat that you'll love to wear almost as much as trying to pronounce the humu's full name. This hat is made with 100% cotton twill fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.
Short-Sleeve Ehukai Manta Blue Hawaii Classic Crewneck T-Shirt
$35.00
 
The blue oceans surrounding Hawaii contain many creatures sacred to islanders, including the shark, the manta ray and the turtle. Combining these three magnificent animals into one native-style design is the ideal way to honor our connection to the sea. Made using our exclusive specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.