Activewear

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Hulaflage Camo Green Board Short
$65.00
 
The distinct pattern of our hulaflage shorts combines Hawaiian foliage and hula girls in the coolest camo you’ve ever seen. Made from a blend of nylon, cotton and polyester, these quick-dry, lightweight shorts are great for anyone who’s active. Surfers won’t be the only ones that dig the classic boardshort style thanks to a special wash that lends them a cool vintage looks and feel.
Sleeveless Honu Guardian White Tank Top
$25.00
 
Seeing a sea turtle is considered a good omen in Hawaiian culture because these animals, which are thought to be descended from the gods, are considered guardian spirits. No wonder this traditional-style design feels both heavenly and protective as it literally and figuratively watches your back. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Revo Descend E Black/Blue Water Sunglasses
$189.00
 
Super lightweight, these rimless sunglasses offer a minimalist approach to active eyewear that's great when you don't want anything to slow or weigh you down. Featuring Motion-Fit technology and an elastomeric nose pad, they fit snuggly and comfortably so they stay put while you're on the move. Of course, they have lightweight, shatterproof polycarbonate mirrored lenses with Revo Light Management System for 100% polarization for optimum performance, while the combo of the black frames and Blue Water lenses-which offer precision-tuning light transmission for greater sharpness, crispness and contrast-adds just the right touch of cool to your look.
Short-Sleeve Moana Honu Cement Swim Shirt
$52.00
 
Sea turtles' lineage goes back 150 million years to the Jurassic period yet they still swims in our waters today. That combo of old and new comes to life in this swim shirt. The block and swirl designs are a throwback to traditional Hawaiian culture. But on the flip side, the fabric, made from polyester (PET) fabric created from recycled plastic bottles, is totally state of the art. Plus, it's super-lightweight and even has built-in 50+SPF and hidden tribal designs that appear when you get it wet.
Moana Honu Charcoal Hydro Print Board Short
$65.00
 
If you've ever seen a film about a little, lost orange fish then you probably know that sea turtles love to surf waves and currents. You can channel your inner honu in these cool new board shorts. They're made from a polyester material created from recycled plastics to be super-lightweight and good for the environment. We've added a Lycra insert over the Velcro fly for comfort and a welt pocket on wearer’s right side leg with a key FOB for convenience and safety. All that's well and good but as any surfer knows being in the water is suppose to fun so these shorts also have a special design that appears when wet. Cowabunga dudes!
Long-Sleeve Moana Honu Charcoal Swim Shirt
$54.00
 
Charcoal and water don't usually mix but we're changing that with this new swim shirt. The dark color lets everyone know you mean business when you're in the water while the traditional sea turtle graphics let them know you believe in what our ancestors believed—caring for the ocean so it will care for us. You can take that ideology a step further because this top is made from recycled water bottles thereby keeping them out of landfills and our oceans. As you can tell, we take preserving our natural habitat pretty seriously, but we also like to have fun. That's why this top also has an all over "hydro print" design that magically appears when you get it wet. Plus, it's lightweight and slim-fitting so you can have a light-hearted time in the water without all that annoying billowing.
Ash Expedition Shorts
$56.00
 
Why do expedition shorts always only come in olive drab or khaki? We think exploration, be it on the mountain or in the city streets, should be exciting so why not make sure your shorts reflect that. These shorts have a great all-over design that is at once traditional, fun and stylish. Also setting them apart is that they are made of upcycled coconut husks for ultimate breathability and durability. The 4-way stretch fabric is lightweight to move with you and a built-in cell-phone/media player pocket lets you talk the talk while walking the walk.
Sleeveless A Hui Hou Coconut Tank Top
$29.00
 
The perfect sentiment to share before leaving on a voyage, the name of this shirt means "until we meet again." And you won't meet a better combination of an island-inspired design and tropical coloring (thanks to the coconut dyed fabric) than this tank. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. The unique color comes from our specialty dying process that uses coconut like you'd find in a on the Hawaiian islands. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Circling Sharks Graphite Twill Hat
$27.00
 
Hawaiians' respect for sharks goes as deep as the Pacific Ocean. Full of traditional-style artwork and stunning shark imagery, this design lets you honor these great and powerful creatures. This hat is made with 100% cotton twill fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.
Sleeveless Green Flash Sunset Strawberry Tank Top
$29.00
 
Even for those of us who live on the islands, it's a rare sight to see the green flash that comes at the exact second when the sun goes below the ocean horizon. This tee gives you the chance to experience this amazing moment and will inspire you to see this one-of-a-kind natural event for yourself. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. Its got ribbed trim at the armholes and neckline so it keeps its shape and tubular knit construction to put up with your active lifestyle. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Legendary Black Twill Hat
$27.00
 
Though we don't know their names, the first voyagers that mapped out the Hawaiian islands are still legends to those that call this place home. We honor them and this volcanic archipelago with our classic geographic design. This hat is made with 100% cotton twill fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.
Ink Expedition Shorts
$56.00
 
Why do expedition shorts always only come in olive drab or khaki? We think exploration, be it on the mountain or in the city streets, should be exciting so why not make sure your shorts reflect that. These shorts have a great all-over design that is at once traditional, fun and stylish. Also setting them apart is that they are made of upcycled coconut husks for ultimate breathability and durability. The 4-way stretch fabric is lightweight to move with you and a built-in cell-phone/media player pocket lets you talk the talk while walking the walk.