Activewear

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Sleeveless Freedom Flight White Tank Top
$25.00
 
A Shepard Fairey-inspired design, this image takes the most iconic American symbol of freedom and gives it a modern rendering. Made from 100% combed ring-spun cotton, this tank will keep you feeling cool, calm and protected all summer long. It features ribbed trim at the armholes and neckline plus tubular knit construction for a durable, comfortable fit. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Fish Blocks Crater Classic Crewneck T-Shirt
$35.00
 
Traditional Hawaiian art features a lot of fish imagery and linear shapes, both of which give this design a strong island feel. Also adding to its Aloha Spirit is the fact it's made using our exclusive specialty dying process that uses real volcanic ash. It also features 100% combed ring-spun cotton, and has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Tangerine Dyed Crazyshorts® Twill Shorts
$51.00
 
Orange you glad the mad scientists in our dye department decided to squish up some tangerine's and see what happened. What they got was a juicy mix that makes our Crazyshorts® bright, bold and expressive. Built for an active lifestyle, these shorts are made from 100% cotton twill. With an elastic waistband for the perfect fit you can always count on, they manage to bridge the gap between casual and stylish. Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won 't get lost in the wash. Pair this with your favorite Crazy Shirt and you'll be ready for any adventure.
Sleeveless Tribal Mano Blue Hawaii Tank Top
$29.00
 
When most people see a shark they immediately fear for their lives, but to a Native Hawaiian a shark can be guardian spirit or family protector. This beautiful connection to the natural world is on full display in this tank thanks to a tribal print that shows the movement of the ocean and uses negative space to capture the beauty of the sharks. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Revo Slater Blush Tortoise/Champagne Sunglasses
$199.00
 
Classic meets cool in these awesome, everyday cat-eye sunglasses. The traditional tortoise frame is elevated by its blush coloring for a fashion-forward look. The Champagne lenses not only have a lustrous sheen but also deliver a soothing visual performance with a spectacular incandescent effect. The shatterproof polycarbonate serilium lenses manage the full spectrum of light, including blue light and high-energy visible (HEV) light, making it easier to see devices, watches and phones.
Sleeveless Tribal Petro Gecko Coconut Tank Top
$29.00
 
Carved into rock by the islanders who lived in Hawaii long ago, petroglyphs celebrate the people and creatures that define Hawaiian culture. Here the gecko is portrayed in the same traditional style atop an array of other petroglyphs and the mellow coloring of the coconut-dyed fabric for a look that both blends in and stands out. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. The unique color comes from our specialty dying process that uses coconut to get this naturally cool color. It features ribbed trim at the armholes and neckline plus tubular knit construction for a durable, comfortable fit. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Hawaiian Islands White Classic Crewneck T-Shirt
$31.00
 
There have been a lot of visitors to Hawaii, but this T throws it back to those first intrepid souls that landed on these idyllic shores. Full of island imagery and colorful artwork, this shirt is a great way to remember your own trip to the tropics. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Sleeveless Legend of Balance Pineapple Tank Top
$29.00
 
Balance takes many forms in Hawaiian culture. It starts with the harmony of mind, body, spirit, nature and community. It continues with the symmetry found in our native artwork. And, of course, there's the balance it takes to ride the local waves. Similarly this shirt will serve both the need for style and substance in your wardrobe. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. The unique color comes from our specialty dying process that uses real pineapple to get this bright, bold hue. It features ribbed trim at the armholes and neckline plus tubular knit construction for a durable, comfortable fit. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Surf United Ivory Twill Hat
$27.00
 
Celebrate the US of A and its love affair with surfing with this cool stars and stripes design. Perfect for patriots, surfers, or both, this hat lets you wave your flag with pride. This hat is made with 100% cotton twill fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.
Sleeveless VW Beach Club Tangerine Tank Top
$29.00
 
Whether it be for the surfing or just the laid-back lifestyle, counter-culture types have been flocking to the North Shore for ages. More often than not, they show up in a VW bus like this one ready to begin the long, strange journey that is island life. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. The unique color comes from our specialty dying process that uses real tangerine just like you'd get from the fruit. It features ribbed trim at the armholes and neckline plus tubular knit construction for a durable, comfortable fit. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Paradise Red Dyed Crazyshorts® Twill Shorts
$51.00
 
Look up paradise in the dictionary and you're bound to see the word "unspoiled", which is a perfect way to define these shorts. The original Crazyshorts® design, we've haven't messed with the 100% heavyweight cotton twill construction that has made these popular since day one. What we have changed is the colors, and the newest entry into this collection is Paradise Red, a bold hue that lets you take a vacation from boring every time you wear these bottoms that go from the beach to the pool to the town without missing a beat. Plus, they feature an elastic waistband, deep front pockets and a continuous, triple-stitched drawstring that won't get lost in the wash.
Sleeveless Gecko Watercolor Pineapple Tank Top
$29.00
 
Geckos are guardian spirits in Hawaiian lore. Like a true local, this cool cat looks like he is guarding his favorite surf break. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. The unique color comes from our specialty dying process that uses real pineapple juice just like you'd get from the real Hawaiian fruit. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.