Activewear

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Short-Sleeve Kalapana Blue Hawaii Classic Crewneck T-Shirt
$37.00
 
These day access to Kalapana is restricted because lava flows have destroyed much of the once beautiful fishing village and the roads to its once renowned black sand beaches. This t-shirt lets us remember it as it was and stands as a reminder of the power of the natural forces behind Hawaii's fragile existence. Made using our exclusive Blue Hawaii specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Hulaflage Camo Green Board Short
$65.00
 
The distinct pattern of our hulaflage shorts combines Hawaiian foliage and hula girls in the coolest camo you’ve ever seen. Made from a blend of nylon, cotton and polyester, these quick-dry, lightweight shorts are great for anyone who’s active. Surfers won’t be the only ones that dig the classic boardshort style thanks to a special wash that lends them a cool vintage looks and feel.
Revo Harrison Gold/Smoky Green Sunglasses
$279.00
 
Do you feel the need for speed even if you're just hanging on the beach? If yes, then have we got shades for you. These aviators have a classic look thanks to the gold frames and smoky green lenses. They feature a Beta titanium flex temple and adjustable nose pads to be lightweight and comfortable The crystal lenses encapsulate Revo NASA lens technology as well as the Revo Light Management System to filter out harmful UV, HEV, and Blue Light while also being digital device-friendly.
Legendary Black Twill Hat
$27.00
 
Though we don't know their names, the first voyagers that mapped out the Hawaiian islands are still legends to those that call this place home. We honor them and this volcanic archipelago with our classic geographic design. This hat is made with 100% cotton twill fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.
Short-Sleeve Tribal Gamefish Reef Blue Classic Crewneck T-Shirt
$34.00
 
The most exciting fish in the sea get our classic tribal treatment in this vivid new design. This type of imagery relates to the importance of these animals to our ancestors. It shows that they remain key to the vitality and health of Hawaii's aquatic ecosystem. Made using our exclusive Reef Blue specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Pastel Napali White Classic Crewneck T-Shirt
$32.00
 
The Na Pali Coast is one of the most dramatic and beautiful natural landscapes on earth. You can't improve what Mother Nature has created there, but in this dramatic and creative design, our amazing artist has captured this special place originally and astoundingly. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Crystal Ball 4-Way Stretch Board Shorts
$65.00
 
Shot on the North Shore, this image captures a shore break of a crystal clear wave. This is another amazing example of how, in the skilled lens of renowned local wave photographer Clark Little, water and sky become one and the world falls away until all that exists is the beauty and wonder of the curl. These shorts feature the classic look and length (10" inseam) of every surfer's favorite water-resistant board shorts. They also have modern 4-way stretch construction to let you feel free as an ocean wave in and out of the water. Convenience and comfort come in the way of a right side Velcro-closure pocket, non-slip silicone draw cord and Lycra insert in front of the Velcro fly enclosure.
Short-Sleeve Crystal Ball Crater Classic Crewneck T-Shirt
$37.00
 
Shot on the North Shore, this image captures a shore break of a crystal clear wave. In the skilled lens of renowned shore break photographer Clark Little, water and sky become one and the world falls away until all that exists is the power and beauty of the curl. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Revo Descend E Black/Blue Water Sunglasses
$189.00
 
Super lightweight, these rimless sunglasses offer a minimalist approach to active eyewear that's great when you don't want anything to slow or weigh you down. Featuring Motion-Fit technology and an elastomeric nose pad, they fit snuggly and comfortably so they stay put while you're on the move. Of course, they have lightweight, shatterproof polycarbonate mirrored lenses with Revo Light Management System for 100% polarization for optimum performance, while the combo of the black frames and Blue Water lenses-which offer precision-tuning light transmission for greater sharpness, crispness and contrast-adds just the right touch of cool to your look.
Short-Sleeve Paddling Out Coconut Classic Crewneck T-Shirt
$37.00
 
Canoes have a special place in Hawaiian culture as they connect the people to both the water and the land. Paddling out into the ocean is a spiritual and meaningful activity for any islander and with this design we celebrate its tradition and power. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Sleeveless Tribal Trio Mango Tank Top
$29.00
 
The shark. The manta ray. The sea turtle. This trifecta of island sea creatures exemplifies the power, grace and endurance of the ocean. It is animals like these that give the Hawaiian waters such cultural significance and ecological importance and make the need for protecting them so vital to the Hawaiian community. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this specialty dyed tank will keep you feeling cool, calm and protected all summer long. It features ribbed trim at armholes and neckline to be durable and tubular knit construction for a comfortable fit. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Green Dragon Band Chile Classic Crewneck T-Shirt
$43.00
 
In most Asian cultures the dragon is not something to be feared but to be revered. We give reverence to these mystical creature and all they symbolize with this modern-meets-classical design sure to light a fire in your heart and mind. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.