Seasonal Favorites

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Short-Sleeve HHS Howling Party Coconut Classic Crewneck T-Shirt
$35.00
 
Why are these pups partying? Because they just got adopted by a loving family. Plus, they know that proceeds from sales from each one of these Ts go to our friends at the Hawaiian Humane Society. That's definitely something to make some noise about. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Maui Legend Raven Point Break Hoodie
$72.00
 
Thanks to a little movie made by a mouse we probably don't have to explain the legend of Maui to you. By using native motifs, ocean symbolism and our unique Crater specialty dye, we've created our own take on everyone's favorite demi-god. We think it's pretty magical in its own right. Before and after your surf session, keep the chill off by pulling on this hoodie. Speaking of chillin', the headphone cord buttonholes inside the pockets will be music to your ears. Plus, its got a peached finished for extra softness and a relaxed fit so you'll be all set hanging out between sets. Plus, we print these tops in the United States using eco-friendly water-based inks for more vibrant colors, a softer feel and artwork that stands the test of time.
Long-Sleeve Mano Kaipo Blue Nights Point Break Hoodie
$72.00
 
We call this design the "sweetheart shark" because you can feel the animal's innate power as it swims right over your heart. It's made even more dramatic by the black-on-gray design that uses tribal artistry to convey the importance of the shark to native Hawaiians. Before and after your surf session, keep the chill off by pulling on this hoodie. Speaking of chillin', the headphone cord buttonholes inside the pockets will be music to your ears. Plus, its got a peached finished for extra softness and a relaxed fit so you'll be all set hanging out between sets. Plus, we print these tops in the United States using eco-friendly water-based inks for more vibrant colors, a softer feel and artwork that stands the test of time.
Long-Sleeve Kalekale Pine Swim Shirt
$48.00
 
The manta is graceful and stunning in the water and you will be too in this amazing swim shirt. You'll be able to move like a fish thanks to the spandex that gives the fabric perfect give and take for moving in and out of the water. The rest of the fabric is made from PET (Polyethylene Teraphthalate), which comes from recycled plastic bottles to keep you in sync with the environment. Just like the manta is a sign of protection in Hawaiian culture this top has built-in 50+UPF that can protect you from the bright midday sun. Plus the tribal-style artwork and cool pine color get even more interesting thanks to our unique HydroPrint designs that appear when wet.
Kalekale Spruce Eco Hydroprint Board Shorts
$62.00
 
These shorts may look like they're half-patterned and half-plain, but think again. Get 'em wet and you'll see a hidden design where there was none thanks to our "magic" HydroPrint designs. Another surprise is that they're made using polyester (PET) fabric that comes from recycled plastic bottles. This special material is lightweight and comfortable no matter how many dives or cannonballs you do thanks to the addition of spandex that gives 'em just the right amount of give. One more thing you can't see is the built-in UV protection that blocks many of the sun's harmful rays.
Short-Sleeve Ethnic Band Crimson Red Pima T-Shirt
$41.00
 
Let a wave of awesomeness wash over you with this aquatic tribal design. Full of movement, this T will have you floating on cloud nine. Already made with a luxurious fiber with brilliant luster, our Pima cotton Ts are finished with a special wash for ultimate softness and durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Fly Nohu Blue Steel Hawaiian Polo Shirt
$56.00
 
This shirt is a real catch and we're not only referencing the cool native fish design. The blue steel coloring, which isn't too bright, but still adds a nice pop of color to any wardrobe, will also make splash. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail and use of environmentally friendly water-based inks. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Short-Sleeve Fly Nohu Brick Hawaiian Polo Shirt
$56.00
 
This shirt is a real catch and we're not only referencing the cool native fish design. The brick coloring, which isn't too bright but still adds a nice pop of color to any wardrobe, will also make splash. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail and use of environmentally friendly water-based inks. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Short-Sleeve Dragon Fury Espresso Pima T-Shirt
$41.00
 
Where there's smoke there's a fire breathing dragon. The Asian-inspired design and intricate detailing makes for a shirt that will make you look hot and powerful every time you wear it. Already made with a luxurious fiber with brilliant luster, our Pima cotton Ts are finished with a special wash for ultimate softness and durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Kalekale Spruce Swim Shirt
$46.00
 
Spruce up your water wardrobe with this sun shirt sure to make others green with envy. It's made partially with spandex for perfect give and take moving in and out of the water. The rest of the fabric is made from PET (Polyethylene Teraphthalate), which comes from recycled plastic bottles to keep you in sync with the environment. It also has built-in 50+UPF that can protect you from the bright midday sun. Plus the tribal-style artwork and cool spruce color get even more interesting thanks to our unique HydroPrint designs that appear when wet.
Short-Sleeve Exterminator Service Crater Classic Crewneck T-Shirt
$35.00
 
Who you gonna call when things get a little hairy, leggy or stingy? That's right. Dad. He's always ready to protect you from creepy crawlies just like this T will protect him from his boring old shirts. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Grandpa Problem Money Classic Crewneck T-Shirt
$35.00
 
Do you have a grandpa that just can't say no to anything you ask for no matter what it costs? If the answer is yes, then spoil him right back with this shirt dyed using real US currency. Made using our exclusive specialty dying process that uses real American currency and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.