Seasonal Favorites

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Short-Sleeve Fly Nohu Blue Steel Hawaiian Polo Shirt
$56.00
 
This shirt is a real catch and we're not only referencing the cool native fish design. The blue steel coloring, which isn't too bright, but still adds a nice pop of color to any wardrobe, will also make splash. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail and use of environmentally friendly water-based inks. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Sleeveless Down Under Analog White Tank
$25.00
 
Hawaii and Australia share an island spirit and cultures tied closely to the South Pacific. This design ties in tribal art with a wave motif to create intercontinental artwork that gives you a look that'll be a hit the world over. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. The unique color comes from our specialty dying process that uses real volcanic ash like you'd find in a on the Hawaiian islands. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Ethnic Band Crimson Red Pima T-Shirt
$41.00
 
Let a wave of awesomeness wash over you with this aquatic tribal design. Full of movement, this T will have you floating on cloud nine. Already made with a luxurious fiber with brilliant luster, our Pima cotton Ts are finished with a special wash for ultimate softness and durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Sleeveless Gecko Watercolor Pineapple Tank Top
$29.00
 
Geckos are guardian spirits in Hawaiian lore. Like a true local, this cool cat looks like he is guarding his favorite surf break. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. The unique color comes from our specialty dying process that uses real pineapple juice just like you'd get from the real Hawaiian fruit. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Deep Danger Molten Orange Pima T-Shirt
$41.00
 
The chase is on for this shark diving to the depths in search of prey. The strong black tribal design stands out against the orange fabric for a T that's shows off both your light and dark side. Already made with a luxurious fiber with brilliant luster, our Pima cotton Ts are finished with a special wash for ultimate softness and durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve What's In My Wallet Money Classic Crewneck T-Shirt
$35.00
 
If you have to ask then you know the answer. But there are things that are better than money like the joy of having kids and this cool money-dyed T, of course. Made using our exclusive specialty dying process that uses real American currency and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Dragon Fury Espresso Pima T-Shirt
$41.00
 
Where there's smoke there's a fire breathing dragon. The Asian-inspired design and intricate detailing makes for a shirt that will make you look hot and powerful every time you wear it. Already made with a luxurious fiber with brilliant luster, our Pima cotton Ts are finished with a special wash for ultimate softness and durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Dad's Backyard Grill Crater Classic Crewneck T-Shirt
$35.00
 
Get 'em while they're hot. And we're not just talking about dad's famous burgers. This shirt was dyed using real volcanic ash to be the hottest thing out there. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Painted Whale Tail Navy Classic Crewneck T-Shirt
$31.00
 
Legend has it that seeing a whale tale is an omen that you will live a long life. It's sort of like buying one of our shirts which are proudly printed in the United States for quality you can see and designs that stand the test of time. so they last and last and last. Made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel.
Short-Sleeve Fly Nohu Brick Hawaiian Polo Shirt
$56.00
 
This shirt is a real catch and we're not only referencing the cool native fish design. The brick coloring, which isn't too bright but still adds a nice pop of color to any wardrobe, will also make splash. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail and use of environmentally friendly water-based inks. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Long-Sleeve He'e Nalu Elima Natural/Gray Longboard Hooded T
$62.00
 
In Hawaiian, surfing is called He'e Nalu, which means to slide on the waves. And as you slide into this cool top you'll instantly feel the Aloha spirit thanks to the native-style surfboard and wave designs that'll have you looking cool as an ocean breeze. Surfing on a longboard is easy, striking and relaxed. We've taken that feel and put it into this cool and comfortable hooded T. It's lightweight and effortless to wear and the contrast zipper and ribbing combine with the modern fit for eye catching style when you aren't catching waves. Plus, we print these tops in the United States using eco-friendly water-based inks for more vibrant colors, a softer feel and artwork that stands the test of time.
Long-Sleeve Mano Kaipo Blue Nights Point Break Hoodie
$72.00
 
We call this design the "sweetheart shark" because you can feel the animal's innate power as it swims right over your heart. It's made even more dramatic by the black-on-gray design that uses tribal artistry to convey the importance of the shark to native Hawaiians. Before and after your surf session, keep the chill off by pulling on this hoodie. Speaking of chillin', the headphone cord buttonholes inside the pockets will be music to your ears. Plus, its got a peached finished for extra softness and a relaxed fit so you'll be all set hanging out between sets. Plus, we print these tops in the United States using eco-friendly water-based inks for more vibrant colors, a softer feel and artwork that stands the test of time.