Seasonal Favorites

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Short-Sleeve Smoked Glass White Classic Crewneck T-Shirt
$32.00
 
Dreamy doesn't begin to describe the ethereal, almost mystical feel of this original artwork. That's why you'll lose yourself in a wafty wave of ocean mist and cotton comfort when you slip into this classic white tee. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Mango Dyed Twill Pants
$62.00
 
Here's the deal. You want to shine your brightest? There's only one way to do it and that's in pants dyed using real mango. They'll bring a vibrancy to your life and personality that only the king of fruit is able to provide, and will push you to be bold in every decision you make and action you take. Made from breathable, heavyweight twill fabric, these pants also have a versatility that's enhanced by their effortless style that features an elastic drawstring waistband, easy-to-access front pockets and a slim yet comfortable fit. Whether you want something more vibrant than your old blue jeans or a pair of khakis for dinner, our twill pants can answer the call for both and everything in between.
Long-Sleeve Reef Blue Band Reef Blue Classic Crewneck T-Shirt
$40.00
 
Our newest color meets one of our classic designs in this true blue tee. The linear graphic is full of traditional-style Hawaiian imagery, and the additional prints on the sleeves give it an added bit of island flavor. Made using our exclusive Reef Blue specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Waikoloa Blue Nights/Dijon Hawaiian Polo Shirt
$58.00
 
Kapa patterns. Hibiscus flowers. Palm fronds. This shirt embodies what a Hawaiian shirt should be-fun yet fashionable, traditional and thoughtful-so you can share a good time with friends and share the Aloha Spirit as well. The fabric made from 100% pique cotton has such a soft feel, and the relaxed fit allows pure comfort. Equipped with a stabilized collar and coconut shell buttons for added island flair. The reactive print process of the all-over design will hold the color longer and resist fading. Add this stylish casual-dress attire to your wardrobe and let it be the first thing you grab for any exciting venture on the agenda.
Short-Sleeve Pa'a Ka Waha Kona Coffee Classic Crewneck T-Shirt
$37.00
 
Translated from Hawaiian, this shirt's name means "Observe, be silent and learn." And with its intricate design, you need to keep your eyes on this artwork, and there's no doubt all eyes will be on you in this creative and inspired tee. Made using our exclusive Kona coffee specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
White Crazyshorts® Twill Shorts
$49.00
 
You might not think it, but white is the ultimate color for Crazy Shorts. That's because they go perfectly with any and all of the crazy colors our t-shirts come in. Built for an active lifestyle, these shorts are made from 100% cotton twill. With an elastic waistband for the perfect fit, you can always count on them. They manage to bridge the gap between casual and stylish. Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won't get lost in the wash.
Short-Sleeve Sunset Splash Reef Blue Classic Crewneck T-Shirt
$34.00
 
Hawaii's sunsets are legendary. Just as storied are our artists. Bring them together, and you get the most vibrant, powerful and joyous depiction of the sun going down that you'll ever see. Made using our exclusive Reef Blue specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Reef Blue Twill Pants
$59.00
 
Lose yourself in an ocean of awesome with our Reef Blue pants. This new color is sure to bring a tide of good times and refresh your style with its lively appearance. Made from breathable, heavyweight twill fabric, these pants also have a versatility enhanced by their effortless style that features an elastic drawstring waistband, easy-to-access front pockets and a slim yet comfortable fit. Whether you want something more vibrant than your old blue jeans or a pair of khakis for dinner, our twill pants can answer the call for both and everything in between.
Short-Sleeve Waikoloa Blue/Navy Hawaiian Polo Shirt
$58.00
 
Kapa patterns. Hibiscus flowers. Palm fronds. This shirt embodies what a Hawaiian shirt should be-fun yet fashionable, traditional and thoughtful-so you can share a good time with friends and share the Aloha Spirit as well. The fabric made from 100% pique cotton has such a soft feel, and the relaxed fit allows pure comfort. Equipped with a stabilized collar and coconut shell buttons for added island flair. The reactive print process of the all-over design will hold the color longer and resist fading. Add this stylish casual-dress attire to your wardrobe and let it be the first thing you grab for any exciting venture on the agenda.
Crystal Ball 4-Way Stretch Board Shorts
$65.00
 
Shot on the North Shore, this image captures a shore break of a crystal clear wave. This is another amazing example of how, in the skilled lens of renowned local wave photographer Clark Little, water and sky become one and the world falls away until all that exists is the beauty and wonder of the curl. These shorts feature the classic look and length (10" inseam) of every surfer's favorite water-resistant board shorts. They also have modern 4-way stretch construction to let you feel free as an ocean wave in and out of the water. Convenience and comfort come in the way of a right side Velcro-closure pocket, non-slip silicone draw cord and Lycra insert in front of the Velcro fly enclosure.
Short-Sleeve Local Giant Paradise Red Classic Crewneck T-Shirt
$37.00
 
The ulua, or giant trevally or GT as it is also known, is one of the biggest and strongest fish found in Hawaii's reef. These elusive creatures are hard to hook, but you can catch one here with this equally big design. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tuna Wrap Reef Blue Classic Crewneck T-Shirt
$34.00
 
This probably isn't what you were expecting when we said tuna wrap, but there is no doubting this is one tasty design. Covering both back and front with this majestic fish shows your love of the ocean and your desire to protect its magnificent creatures, like the ahi. Made using our exclusive Reef Blue specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.