New Arrivals

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SORT BY:
Short-Sleeve Duke Kahanamoku Chile Classic Crewneck T-Shirt
$35.00
 
Few things signify Hawaii like Duke Kahanamoku surfing in front of Diamond Head. The man who took surfing off the islands and brought it to the world is Hawaii's King of Cool and we bring his aura alive with this hot new T made using our chile pepper dye. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve H50 Retro Five-0 Coconut Classic Crewneck T-Shirt
$35.00
 
The new stars of Hawaii Five-0 get the throwback treatment in this colorful and classic design. By bringing together the feel of the original show with the actors from the reboot, this T celebrates fifty years of Five-0 in retro style. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Dragon Fury Espresso Pima T-Shirt
$41.00
 
Where there's smoke there's a fire breathing dragon. The Asian-inspired design and intricate detailing makes for a shirt that will make you look hot and powerful every time you wear it. Already made with a luxurious fiber with brilliant luster, our Pima cotton Ts are finished with a special wash for ultimate softness and durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Duke Kahanamoku Statue Blue Hawaii Classic Crewneck T-Shirt
$35.00
 
Located not far from where Duke was a waterman and a Waikiki Beach Boy teaching visitors to surf, this statue commemorates one of Hawaii's most popular and famous native sons. Known as the father of modern surfing we can think of no better way to honor this Olympic swimming champion than with this shirt that shows his bronze likeness against our classic Blue Hawaii color. Made using our exclusive specialty dying process that uses Blue Curacao and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Linear Ti Hemp Classic Crewneck T-Shirt
$41.00
 
Believing the plant to possess great spiritual power, Native Hawaiians will wear or carry a Ti leaf for good luck. Well, this shirt features a whole band of Ti leaves, so aside from being incredibly handsome, anytime you wear it fortune will definitely be smiling down on you. Made using our exclusive hemp specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Fly Nohu Blue Steel Hawaiian Polo Shirt
$56.00
 
This shirt is a real catch and we're not only referencing the cool native fish design. The blue steel coloring, which isn't too bright, but still adds a nice pop of color to any wardrobe, will also make splash. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail and use of environmentally friendly water-based inks. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Short-Sleeve Ehukai Manta Hemp Pique Polo Shirt
$56.00
 
The blue oceans surrounding Hawaii contain many creatures sacred to islanders, including the shark, the manta ray and the turtle. Combining these three magnificent animals into one native-style design is the ideal way to honor our connection to the sea. Dyed using real industrial hemp and made from 100% combed Peruvian cotton, this style has the comfort you expect from a casual shirt and the substance you want for a refined sense of style. Plus, it is proudly screen printed in the United States using colorfast inks that won't bleed during wash for quality you can see and designs that stand the test of time.
Short-Sleeve Escape To Paradise Pacific Classic Crewneck T-Shirt
$31.00
 
Escape your everyday T with this retro design that captures the essence of early island vacations. The Pacific blue fabric adds extra appeal and reminds you why a trip to Hawaii is always amazing. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Island Tropic Band Crater Classic Crewneck T-Shirt
$35.00
 
Maybe it's the brushstrokes or the styled imperfections in the design, but there's a human element to this artwork that we love. It's probably because it reminds us that all of our shirts are created by real live artists, each with their own way to express themselves, That's what makes tops like this one a great way to show your own personality. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Road Hogs Molten Orange Classic Crewneck T-Shirt
$31.00
 
Hogs riding a hog. Irony meets iconic in this molten orange T that's perfect when you're burning rubber or firin' up the grill to bbq some pork. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Coconut Dyed Twill Pants
$59.00
 
Not quite white, but brighter than khaki, these pants have a look all their own thanks to a dye made with real coconut that gives them their unique color. This airy hue is a great complement to these pants which are light and breathable for a sunny day but heavyweight for cool breezes and nights. These pants also have a versatility that's enhanced by their effortless style that features that an elastic drawstring waistband, easy-to-access front pockets and a slim yet comfortable fit. Whether you want something more vibrant than your old blue jeans or a pair of khakis for dinner, our twill pants can answer the call for both and everything in between.
Short-Sleeve Humu Kalakoa Navy Classic Crewneck T-Shirt
$31.00
 
Kalakoa means "of many colors" and the humu certainly fits that description. Hawaii's state fish pops off this navy shirt that you'll love to wear almost as much as you love trying to spell the humu's full name. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.