New Arrivals

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SORT BY:
Long-Sleeve Cali Bear Mark Natural/Gray Longboard Hooded T
$62.00
 
A reimagining of the classic California bear logo, this design is both strong and stylish. Surfing on a longboard is easy, striking and relaxed. We've taken that feel and put it into this cool and comfortable hooded T. It's lightweight and effortless to wear and the contrast zipper and ribbing combine with the modern fit for eye catching style when you aren't catching waves. Plus, we print these tops in the United States using eco-friendly water-based inks for more vibrant colors, a softer feel and artwork that stands the test of time.
Key Lime Dyed Canton Pants
$61.00
 
Key lime pie is special because of its too sides, one tart and one sweet. Same goes for our Canton Pants. The outside of this pair is a bold green lime color that's sure to freshen up any look. Then on the inside of this relaxed fit style is a comfortable brushed backing that makes them great for lounging around. Also, the heavyweight twill cotton and banded rib-knit elastic waistband and cuffs make them a more handsome and durable alternative to sweat pants. Their versatility is enhanced by the three-pocket design, further proving that these are the pants of choice for those living a true islander lifestyle.
Short-Sleeve Tribal Petro Gecko Coconut Pique Polo Shirt
$60.00
 
Want to raise your game? Then an embroidered pique polo is the way to go thanks to the colorful gecko design that literally stands out from the cool, coconut dyed material. Made from 100% combed Peruvian cotton, this style has the comfort you expect from a casual shirt and the substance you want for a refined sense of style. Plus, it is proudly screen printed in the United States using colorfast inks that won't bleed during wash for quality you can see and designs that stand the test of time.
Key Lime Dyed Twill Pants
$59.00
 
Things are pretty casual in Key West and they're also pretty quirky. These pants have you covered on both accounts. They're comfortable all year round thanks to the breathable yet heavyweight twill fabric. And the lime green color comes from, you guessed it, real Key limes so not only do they have a unique look, but the story behind them is also unusual enough to turn heads. These pants also have a versatility that's enhanced by their effortless style that features an elastic drawstring waistband, easy-to-access front pockets and a slim yet comfortable fit. Whether you want something different than your old blue jeans or a pair of khakis for dinner, our twill pants can answer the call for both and everything in between.
Short-Sleeve Tribal Parrot Fish Coconut Pique Polo Shirt
$58.00
 
Want to raise your game? Then an embroidered pique polo is the way to go thanks to the colorful parrot fish design that literally stands out from the cool, coconut dyed material. Made from 100% combed Peruvian cotton, this style has the comfort you expect from a casual shirt and the substance you want for a refined sense of style. Plus, it is proudly screen printed in the United States using colorfast inks that won't bleed during wash for quality you can see and designs that stand the test of time.
Short-Sleeve Anui Black Hawaiian Polo Shirt
$58.00
 
Anu means cool in Hawaiian and this shirt certainly fits that definition thanks to its bold black-on-grey all-over graphics. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail and use of environmentally friendly water-based inks. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Short-Sleeve Anui White Hawaiian Polo Shirt
$58.00
 
Anu means cool in Hawaiian and this shirt certainly fits that definition thanks to its chill blue-on-white all-over graphics. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail and use of environmentally friendly water-based inks. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Cool Blue Twill Pants
$57.00
 
A little bit blue, a little bit green, this new style is a refreshing change from your usual pants. No matter if you want to chill at home or paint the town, these pants are up for anything and they're comfortable all year round thanks to the breathable yet heavyweight twill fabric. These pants also have a versatility that's enhanced by their effortless style that features an elastic drawstring waistband, easy-to-access front pockets and a slim yet comfortable fit. Whether you want something different than your old blue jeans or a pair of khakis for dinner, our twill pants can answer the call for both and everything in between.
Navy Expedition Shorts
$56.00
 
You can never go wrong with navy blue. It's a classic color that goes with just about everything. From casual to dressy, it can fit in with whatever you're wearing. That's why these shorts are super flexible when it comes how you wear them. And they're also super flexible when you wear them because of the 4-way stretch that provides all day comfort during your adventures. Plus, they're made with upcycled coconut polyester for the ultimate in breathability and durability. They've also got a built-in cell-phone/media player pocket that lets you talk the talk while walking the walk.
Khaki Expedition Shorts
$56.00
 
Nothing says I'm going on an adventure like the color khaki. From jungles to the desert, wherever and whenever men explored the unknown world they were wearing this earthy hue. Now, thanks to the innovative construction of these shorts, you can look like a real pathfinder without forgoing the comfort of the 21st century. What sets these shorts apart is that they are made of upcycled coconut husks for ultimate breathability and durability. The 4-way stretch fabric is lightweight to move with you and a built-in cell-phone/media player pocket lets you talk the talk while walking the walk.
Long-Sleeve Legendary Smoke Pima T-Shirt
$49.00
 
Though we don't know their names, the first voyagers that mapped out the Hawaiian islands are still legends to those that call this place home. We honor them and this volcanic archipelago with our classic geographic design. Already made with a luxurious fiber with brilliant luster, our Pima cotton Ts are finished with a special wash for ultimate softness and durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Deep Danger Smoke Pima T-Shirt
$49.00
 
Who knows what lurks in the deep, dark recesses of the fathomless ocean? Nobody and that's what makes it so captivating. Let your imagination run wild with this dominant and daring white-on-black design. Already made with a luxurious fiber with brilliant luster, our Pima cotton Ts are finished with a special wash for ultimate softness and durability. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.