New Arrivals

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SORT BY:
Long-Sleeve Tropicana Band Pineapple Classic Crewneck T-Shirt
$41.00
 
Peace. Quiet. Nature. Culture. Sometimes the simplest designs say the most with the least and these clean and pure graphics embody the relaxing nature of life on the islands with just the right touch of sweetness thanks to the pineapple dyed material. Made using our exclusive specialty dying process that uses real pineapple and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve HHS Surf's Up Pup Cool Blue Classic Crewneck T-Shirt
$33.00
 
Nobody hangs ten quite like these adventurous pups. And if you are looking for a new friend to hang with adopt a dog and start the adventure of a lifetime. Proceeds from this shirt go to our friends at the Hawaiian Humane Society so give back and get a great tee! Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Retro Diamond Head Key Lime Classic Crewneck T-Shirt
$35.00
 
A flashback to a time when the first humans laid eyes on Diamond Head. Pristine and powerful, this image conveys why early Hawaiians believed goddesses lived on the volcano and why it's still a historic landmark. Made using our exclusive specialty dying process that uses real key limes and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve E Komo Mai Tan Hawaiian Polo Shirt
$58.00
 
Anyone who has been gifted a lei upon arrival in the islands knows how Hawaiians are welcoming. This shirt's name means to welcome someone into your home or space, and we think you feel right at home in this natural and tropical design. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Short-Sleeve H50 2019 Sunset on the Beach Coconut Classic Crewneck T-Shirt
$35.00
 
Commemorate the 10th anniversary of Sunset on the Beach’s Hawaii Five-0 world premier. Even if you can't be on Queen's Beach in Waikiki to see the premier of the show's 10th season on the 30-foot-wide screen, this sunset-colored design set against the crisp, clean coconut-dyed material still makes a big impression—and will every time you wear it. Get yours before the sun sets on this exclusive design. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Tribal Sealife Band Cool Blue Classic Crewneck T-Shirt
$39.00
 
Always wanted one of the intricate island-style tattoos but have never been able to sit still that long? Well, this tee gives you an amazing traditional design full of all the ocean symbols found in Polynesian culture so can show off your tropical spirit pain-free. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Cool Blue Canton Pants
$59.00
 
Think of your favorite jeans. Washed till the color is perfectly lightened and material is soft and inviting. That's exactly what you got in our Cool Blue Canton Pants, but with a roomier cut that's great for kicking back and enjoying life. The relaxed fit and comfortable brushed backing on the inside of these pants make them great for lounging around while the heavyweight twill cotton and banded rib-knit elastic waistband and cuffs make them a more handsome and durable alternative to sweat pants. Their versatility is enhanced by the three-pocket design, further proving that these are the pants of choice for those living a true islander lifestyle.
Short-Sleeve HHS VW Wave Search Key Lime Classic Crewneck T-Shirt
$35.00
 
These pets are in search of the perfect wave. If you're in search for the perfect pet this shirt reminds you to adopt one at your local shelter or humane society-like our friends at the Hawaiian Humane Society who receives portion of the proceeds from the sale of this tee. Made using our exclusive specialty dying process that uses real key limes and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Hellapeno Hot Sauce Chile Classic Crewneck T-Shirt
$35.00
 
Try this hot sauce and you can say you've been to hell and back, that is if you survive. Just as fiery is this chile pepper dyed tee that will have you seeing dead red every time you wear it. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Humu Humu Woodcut Tangerine Classic Crewneck T-Shirt
$35.00
 
The quintessential Hawaiian fish meets the traditional Hawaiian art of wood carving in this stunning new creation. Tangerine fabric adds the perfect backdrop to this colorful design that honors our state fish and all its amazing qualities that just happen to reflect the people that also live here. Made using our exclusive specialty dying process that uses real tangerines and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Surf Dragon Crater Classic Crewneck T-Shirt
$35.00
 
East meets Wave in this Asian-inspired design. Every time you put it on you'll feel the full power of this fiery style that can only come from one our Crater dyed tees. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve E Komo Mai Deep Sea Hawaiian Polo Shirt
$58.00
 
Anyone who has been gifted a lei upon arrival in the islands knows how great Hawaiians are welcoming. This shirt's name means to welcome someone into your home or space, and we think you feel right at home in this natural and tropical design. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.