New Arrivals

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    Sleeve
    • Short Sleeve (59)
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Long-Sleeve Reef Blue Band Reef Blue Classic Crewneck T-Shirt
$39.00
 
Our newest color meets one of our classic designs in this true blue tee. The linear graphic is full of traditional-style Hawaiian imagery, and the additional prints on the sleeves give it an added bit of island flavor. Made using our exclusive Reef Blue specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Tribal Nani Ekolu Paradise Red Classic Crewneck T-Shirt
$41.00
 
Nani Ekolu means the beautiful three in Hawaiian. Here three elements-wind, waves and land-come together on this fiery red top to unite the islands' beauty into one amazing t-shirt. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
White Twill Pants
$57.00
 
Embrace your inner Gatsby in these clean white pants. Perfect for a summer cocktail party, a day on the links or anytime you want to zig when everyone else is zagging. This style will always make you look and feel like a million bucks. Made from breathable, heavyweight twill fabric, these pants also have a versatility enhanced by their effortless style that features an elastic drawstring waistband, easy-to-access front pockets and a slim yet comfortable fit. Whether you want something more vibrant than your old blue jeans or a pair of khakis for dinner, our twill pants can answer the call for both and everything in between.
Short-Sleeve Waikoloa Blue Nights/Dijon Hawaiian Polo Shirt
$58.00
 
Kapa patterns. Hibiscus flowers. Palm fronds. This shirt embodies what a Hawaiian shirt should be-fun yet fashionable, traditional and thoughtful-so you can share a good time with friends and share the Aloha Spirit as well. The fabric made from 100% pique cotton has such a soft feel, and the relaxed fit allows pure comfort. Equipped with a stabilized collar and coconut shell buttons for added island flair. The reactive print process of the all-over design will hold the color longer and resist fading. Add this stylish casual-dress attire to your wardrobe and let it be the first thing you grab for any exciting venture on the agenda.
Reef Blue Twill Pants
$57.00
 
Lose yourself in an ocean of awesome with our Reef Blue pants. This new color is sure to bring a tide of good times and refresh your style with its lively appearance. Made from breathable, heavyweight twill fabric, these pants also have a versatility enhanced by their effortless style that features an elastic drawstring waistband, easy-to-access front pockets and a slim yet comfortable fit. Whether you want something more vibrant than your old blue jeans or a pair of khakis for dinner, our twill pants can answer the call for both and everything in between.
Long-Sleeve Fish Bonez Black Classic Crewneck T-Shirt
$37.00
 
There's no doubting that this skeleton crew rules the ocean. The white artwork on the black t-shirt gives it a very pirate feel and shows the world you've made your bones when it comes to being as cool as the island waters. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Sunset Splash Reef Blue Classic Crewneck T-Shirt
$33.00
 
Hawaii's sunsets are legendary. Just as storied are our artists. Bring them together, and you get the most vibrant, powerful and joyous depiction of the sun going down that you'll ever see. Made using our exclusive Reef Blue specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
White Crazyshorts® Twill Shorts
$49.00
 
You might not think it, but white is the ultimate color for Crazy Shorts. That's because they go perfectly with any and all of the crazy colors our t-shirts come in. Built for an active lifestyle, these shorts are made from 100% cotton twill. With an elastic waistband for the perfect fit, you can always count on them. They manage to bridge the gap between casual and stylish. Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won't get lost in the wash.
Long-Sleeve Pa'a Ka Waha Crater Classic Crewneck T-Shirt
$41.00
 
Translated from Hawaiian, this shirt's name means "Observe, be silent and learn." And with its intricate design you need to keep your eyes on, there's no doubt all eyes will be on you in this creative and inspired tee. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
White Canton Pants
$59.00
 
Time to give those grey sweatpants a break. Brighten up your look and mood with these white pants that are just as relaxing but a lot more stylish than your old gym clothes. The relaxed fit and comfortable brushed backing on the inside of these pants make them great for lounging around, while the heavyweight twill cotton and banded rib-knit elastic waistband and cuffs make them a more attractive and durable alternative to sweat pants. Their versatility is enhanced by the three-pocket design, further proving that these are the pants of choice for those living a true islander lifestyle.
Long-Sleeve Sunset Dream Pumpkin Classic Crewneck T-Shirt
$41.00
 
This is the dream right here. A secluded island beach. A light tropical breeze. Palms trees for shade. And a legendary Hawaiian sunset (cold drink not pictured). Made using our exclusive pumpkin specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Tamanui Blue Hawaii Classic Crewneck T-Shirt
$41.00
 
Tamanui is the Maori sun god who saved baby Maui from drowning and raised him until he was big enough to seek out his own destiny. His exploits included slowing down Tamanui's journey across the sky so the days would be longer. Here in this linear design, you get a bit of the dark and light that Tamanui's daily absence and appearance brings to the world. Made using our exclusive Blue Hawaii specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.