New Arrivals

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SORT BY:
Short-Sleeve Desert Guardian Coconut Classic Crewneck T-Shirt
$35.00
 
Intricately designed, this eagle soars above boring old t-shirts. The mix of native-style artwork and earth tones that include the coconut dyed fabric give it an organic feel that's sure to lift any look to new heights. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Cool Blue Crazyshorts® Twill Shorts
$49.00
 
Everyone wants to keep their cool so it's great to have shorts that are 100% cotton for extra breathability. But you also want to look cool and this new color aces that test as well thanks a blue-green shade that's definitely distinct. When it comes to he original Crazyshortsr design it's the heavyweight twill construction that has made these popular since day one. The bold hues like this one also let you take a vacation from boring every time you wear these bottoms that go from the beach to the pool to the town without missing a beat. Plus, they feature an elastic waistband, deep front pockets and a continuous, triple-stitched drawstring that won't get lost in the wash.
Short-Sleeve Anui White Hawaiian Polo Shirt
$58.00
 
Anu means cool in Hawaiian and this shirt certainly fits that definition thanks to its chill grey-blue-on-white all-over graphics. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail and use of environmentally friendly water-based inks. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Key Lime Dyed Canton Pants
$61.00
 
Key lime pie is special because of its too sides, one tart and one sweet. Same goes for our Canton Pants. The outside of this pair is a bold green lime color that's sure to freshen up any look. Then on the inside of this relaxed fit style is a comfortable brushed backing that makes them great for lounging around. Also, the heavyweight twill cotton and banded rib-knit elastic waistband and cuffs make them a more handsome and durable alternative to sweat pants. Their versatility is enhanced by the three-pocket design, further proving that these are the pants of choice for those living a true islander lifestyle.
Short-Sleeve Anui Black Hawaiian Polo Shirt
$58.00
 
Anu means cool in Hawaiian and this shirt certainly fits that definition thanks to its bold black-on-grey all-over graphics. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail and use of environmentally friendly water-based inks. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Short-Sleeve Puakenikeni Band Key Lime Classic Crewneck T-Shirt
$35.00
 
The Puakenikeni plant's name means "the ten-cent flower" because, nearly one hundred years ago, one bloom would sell for that amount. Now we've taken its stunning leaves and opening blossoms to create a design that makes you look like a million bucks. Made using our exclusive specialty dying process that uses real key limes and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Veke Band Crater Classic Crewneck T-Shirt
$41.00
 
Geometric kapa designs like this one are traditionally made by beating the design into a cloth. Though we painted ours, the result is the same-a cool geometric pattern that is sure to be a hit! Made from 100% combed ring-spun cotton, this tank will keep you feeling cool, calm and protected all summer long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. The unique color comes from our specialty dying process that uses real Cranberry juice. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Tribal Petro Honu Key Lime Classic Crewneck T-Shirt
$41.00
 
Native Hawaiians' reverence for the sea turtle can be found in their rock drawings like the ones found at Hawaii Volcanoes National Park. An ode to that ancient artwork, this design brings to life the great honu. Made using our exclusive key lime specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Cool Blue Twill Pants
$57.00
 
A little bit blue, a little bit green, this new style is a refreshing change from your usual pants. No matter if you want to chill at home or paint the town, these pants are up for anything and they're comfortable all year round thanks to the breathable yet heavyweight twill fabric. These pants also have a versatility that's enhanced by their effortless style that features an elastic drawstring waistband, easy-to-access front pockets and a slim yet comfortable fit. Whether you want something different than your old blue jeans or a pair of khakis for dinner, our twill pants can answer the call for both and everything in between.
Long-Sleeve Puakenikeni Band Key Lime Classic Crewneck T-Shirt
$41.00
 
The Puakenikeni plant's name means "the ten-cent flower" because, nearly one hundred years ago, one bloom would sell for that amount. Now we've taken its stunning leaves and opening blossoms to create a design that makes you look like a million bucks. Made using our exclusive key lime specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Key West Express Paradise Red Classic Crewneck T-Shirt
$35.00
 
This tee is anything but plain. Get it?!?! But seriously, this retro design truly is a vacation from your boring old tees just like Key West is the cure-all for boring old towns. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Surfa Stripe Kona Coffee Classic Crewneck T-Shirt
$35.00
 
The coffee dyed fabric brings intense energy. The blue stripe brings a calming cool. Together they even you out and give you a look that says you're up for anything. Made using our exclusive specialty dying process that uses real Kona coffee and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.