Island Style

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Short-Sleeve Green Flash Sunset Strawberry Classic Crewneck T-Shirt
$35.00
 
Even for those of us who live on the islands it's a rare sight to see the green flash that comes at the exact second when the sun goes below the ocean horizon. This tee gives you the chance to experience this amazing moment and will inspire you to see this one-of-a-kind natural event for yourself. Made using our exclusive specialty dying process that uses real strawberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Grill Sergeant Kona Coffee Classic Crewneck T-Shirt
$35.00
 
Wanna make sure everyone knows you rule the grill? Then this is the shirt for you. It's the perfect way to be large and in charge while still maintaining your sense of humor. Made using our exclusive specialty dying process that uses real Kona coffee and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Crater Dyed® Crazyshorts® Twill Shorts
$51.00
 
Experience the essence of life on the coast embodied in a pair of shorts that takes versatile style to a new grade of comfort.  Once you´ve walked a mile in our original Crazyshorts® design, you´ll find yourself coming back to get a pair in every color!

Built for the coastal living and vacation lifestyle, these shorts are made from 100% cotton twill with an elastic waistband for the perfect fit you can always count on.  Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won´t get lost in the wash.  Add a Crazy Shirt to the mix, and you´re headed for vacation!

Short-Sleeve Daily Catch Cool/Brown  Hawaiian Polo Shirt
$58.00
 
From the past to the present, fishing and fish have been intrinsically linked to Hawaiian culture and life. So what better way to represent them than with a design that takes traditional artwork and gives it a modern twist in this polo shirt. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Short-Sleeve Bank Of Dad Trees Chile Classic Crewneck T-Shirt
$35.00
 
Who says money doesn't grow on trees? It does if dad's doling it out. Don't worry. Even after he's given out all his cash he'll still look money in this chile dyed tee. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Shipfaced Brew Beer Classic Crewneck T-Shirt
$35.00
 
When you're out on the ocean there's water, water everywhere but not a drop to drink. But, that's why you brought a cooler of beer and are wearing this awesome beer dyed T! Made using our exclusive specialty dying process that uses real pale ale and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Revo Harness Crystal/Blue Water Sunglasses
$189.00
 
See it all in brilliant detail with these high-contrast, performance, polarized sunglasses. As a leader in polarized lens technology, Revo has been pairing fit and performance with the hottest eyewear styles since 1985. Whether you're kicked back on the beach or commuting in the car, these lenses will protect your eyes, cut glare and deliver a crisp view of the world around you.
Blueberry Dyed Crazyshorts® Twill Shorts
$51.00
 
Blueberries are just about the best thing you can eat for your body. They're also good for a healthy lifestyle in the form of our newest specialty dyed shorts made from 100% cotton twill. With an elastic waistband for the perfect fit you can always count on, they manage to bridge the gap between casual and stylish. Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won't get lost in the wash. Pair this with your favorite Crazy Shirt and you'll be ready for any adventure.
Short-Sleeve Funpa Crater Classic Crewneck T-Shirt
$35.00
 
The old man knows he's still young at heart. Show him you feel the same way by getting him this cool tee for father's day or any day you get to spend time with him. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Retro Diamond Head Key Lime Classic Crewneck T-Shirt
$35.00
 
A flashback to a time when the first humans laid eyes on Diamond Head. Pristine and powerful, this image conveys why early Hawaiians believed goddesses lived on the volcano and why it's still a historic landmark. Made using our exclusive specialty dying process that uses real key limes and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Road Trip With Dad Crater Classic Crewneck T-Shirt
$35.00
 
Dad's in total control when he's behind the wheel and has the sayings to prove it. Of course, the folks in the passenger's and back seats don't always agree. That's why fathers everywhere will love this tee because it backs them up with its cool graphics and slogans on the back. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Woodcut Scenic Blue Hawaii Classic Crewneck T-Shirt
$35.00
 
Wood carving as an artform goes back to the native Hawaiian culture. Using this traditional technique but with a more fluid approach than customary block designs, our artist has created an iconic island image with just the right touch of whimsy. Made using our exclusive Blue Hawaii specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Moana Honu Charcoal Swim Shirt
$54.00
 
Charcoal and water don't usually mix but we're changing that with this new swim shirt. The dark color lets everyone know you mean business when you're in the water while the traditional sea turtle graphics let them know you believe in what our ancestors believed—caring for the ocean so it will care for us. You can take that ideology a step further because this top is made from recycled water bottles thereby keeping them out of landfills and our oceans. As you can tell, we take preserving our natural habitat pretty seriously, but we also like to have fun. That's why this top also has an all over "hydro print" design that magically appears when you get it wet. Plus, it's lightweight and slim-fitting so you can have a light-hearted time in the water without all that annoying billowing.
Short-Sleeve Moana Honu Cement Swim Shirt
$52.00
 
Sea turtles' lineage goes back 150 million years to the Jurassic period yet they still swims in our waters today. That combo of old and new comes to life in this swim shirt. The block and swirl designs are a throwback to traditional Hawaiian culture. But on the flip side, the fabric, made from polyester (PET) fabric created from recycled plastic bottles, is totally state of the art. Plus, it's super-lightweight and even has built-in 50+SPF and hidden tribal designs that appear when you get it wet.
Moana Honu Charcoal Hydro Print Board Short
$65.00
 
If you've ever seen a film about a little, lost orange fish then you probably know that sea turtles love to surf waves and currents. You can channel your inner honu in these cool new board shorts. They're made from a polyester material created from recycled plastics to be super-lightweight and good for the environment. We've added a Lycra insert over the Velcro fly for comfort and a welt pocket on wearer’s right side leg with a key FOB for convenience and safety. All that's well and good but as any surfer knows being in the water is suppose to fun so these shorts also have a special design that appears when wet. Cowabunga dudes!
Short-Sleeve Malama Blue Hawaii Crewneck T-Shirt
$35.00
 
Happy hour is a four-season affair with our Blue Hawaii T Shirts. The almost surreal tone of this vibrant shirt could only come from the magical, tropical concoction that is Blue Curacao liqueur. The Blue Hawaii is a local invention that started a revolution for beach goers the world over. Just add a pineapple wedge and a little umbrella, and you've got yourself a party!
Short-Sleeve Majestic Napali Coast Smoke Pima T-Shirt
$43.00
 
A phrase like "rugged beauty" just begins to describe the awesome natural presence of the sea cliffs on the Napali Coast. They really are something you have to see to truly understand but the next best thing is this incredible original painting that's a stunning depiction of Mother Nature's amazing artistry. Already made with a luxurious fiber with brilliant luster, our Pima cotton tees are finished with a special wash for ultimate softness and durability. This style also features a slimmer fit and a fine, ribbed collar for a modern look. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Retro Mano Band Strawberry Classic Crewneck T-Shirt
$35.00
 
What's more powerful-the shark or our memories? This t-shirt conjures up both for a design and a feeling that you'll never forget. Made using our exclusive specialty dying process that uses real strawberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Legendary Black Twill Hat
$27.00
 
Though we don't know their names, the first voyagers that mapped out the Hawaiian islands are still legends to those that call this place home. We honor them and this volcanic archipelago with our classic geographic design. This hat is made with 100% cotton twill fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.
Short-Sleeve Tiki Shack White Classic Crewneck T-Shirt
$31.00
 
If you're really into having a good time, a tiki bar is where Polynesia meets amnesia. Remember all the fun you had with this cheeky tee that's pure island irreverence. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Blue Hawaii Dyed Crazyshorts® Twill Shorts
$51.00
 
Experience the essence of life on the coast embodied in a pair of shorts that takes versatile style to a new grade of comfort.  Once you´ve walked a mile in our original Crazyshorts® design, you´ll find yourself coming back to get a pair in every color!

Built for the coastal living and vacation lifestyle, these shorts are made from 100% cotton twill with an elastic waistband for the perfect fit you can always count on.  Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won´t get lost in the wash.  Add a Crazy Shirt to the mix, and you´re headed for vacation!

Long-Sleeve Aumakua Band Strawberry Classic Crewneck T-Shirt
$41.00
 
In Hawaiian culture, an aumakua is a family deity that usually comes in the form of something from nature, like an animal or plant. This design takes those time-honored beliefs and brings them to life with traditional-style artwork and the vibrant strawberry dyed color that looks like heaven on earth. Made using our exclusive specialty dying process that uses real strawberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Dad's Superstore Beer Classic Crewneck T-Shirt
$35.00
 
Got a do-everything dad in your life? Let him know you appreciate everything he does for you and your family with a design that says it all so you don't have to. As an added bonus, this tee is beer dyed so he can drink in your love and admiration while still looking like the top pop. Made using our exclusive specialty dying process that uses real pale ale and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Ko'olau Mountain Range White Classic Crewneck T-Shirt
$31.00
 
The remnants of an ancient volcano, the Ko`olau Mountain Range stands tall on Oahu. Full of hiking trails and cloud forests, this chain of peaks affords explorers a close up of Hawaii's natural beauty while this tee gives a glimpses of its majesty from a distance. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Coconut Dyed Crazyshorts® Twill Shorts
$51.00
 
You might want to call this color off-white, but we like to think of it as on-point when you want to keep things casual without white-washing your personality. The creamy hue fits right in with the weave of this material, creating a striking texture and natural shade that goes well with Ts, polos and Hawaiian shirts alike. Made of 100% heavyweight cotton twill, these bottoms can go from the beach to the pool to the town without missing a beat or you missing any of the fun-making these the only piece of clothing you truly need for coastal living and vacationing.
Short-Sleeve Solo Wave Blueberry Classic Crewneck T-Shirt
$35.00
 
A cool mix of island and Asian inspiration, this tee brings together the best of the Pacific Ring. The blueberry material adds to the dramatic wave imagery giving it an action-movie style that will make you feel like a star. Made using our exclusive specialty dying process that uses real blueberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Revo Descend E Black/Blue Water Sunglasses
$189.00
 
Super lightweight, these rimless sunglasses offer a minimalist approach to active eyewear that's great when you don't want anything to slow or weigh you down. Featuring Motion-Fit technology and an elastomeric nose pad, they fit snuggly and comfortably so they stay put while you're on the move. Of course, they have lightweight, shatterproof polycarbonate mirrored lenses with Revo Light Management System for 100% polarization for optimum performance, while the combo of the black frames and Blue Water lenses-which offer precision-tuning light transmission for greater sharpness, crispness and contrast-adds just the right touch of cool to your look.
Short-Sleeve Tapa Band Paradise Red Classic Crewneck T-Shirt
$35.00
 
Native Hawaiians were not only great artists as we can see in traditional designs like the tapa (or kapa) patterns that go around this shirt. They were also very skilled at making dyes out anything that they could find in nature. Which is why the combo of our new Paradise Red made from hibiscus, rose hip, ginger and dry apple and this artwork makes for classic island attire. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tribal Mano Stripe White Crewneck T-Shirt
$31.00
 
Our Classic Crew Neck T-Shirts are made of 100% cotton and feature a wider cut with no side seams for superior comfort and long-lasting service.
Short-Sleeve Artsy Humu Humu Crater Classic Crewneck T-Shirt
$35.00
 
Hawaii's state fish doesn't just have a long name . it's long on cool looks and awesome markings. With such a unique appearance it's no wonder that it is a favorite subject of artists like the one who created this original and inspiring design. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Red Shark Crater Classic Crewneck T-Shirt
$35.00
 
Our Classic Crew Neck T-Shirts feature a wider cut with no side seams for superior comfort and long-lasting service. Our 100% combed, ring-spun cotton will provide softness and durability, while our exclusive screen-printed designs that won't crack or peel add some flair to your look. No wonder these tees are a year-round favorite! Details include spandex reinforced seamless collar, tubular knit construction and taped neck and shoulder seam.
Short-Sleeve Puakenikeni Band Key Lime Classic Crewneck T-Shirt
$35.00
 
The Puakenikeni plant's name means "the ten-cent flower" because, nearly one hundred years ago, one bloom would sell for that amount. Now we've taken its stunning leaves and opening blossoms to create a design that makes you look like a million bucks. Made using our exclusive specialty dying process that uses real key limes and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Kona Coffee Dyed Twill Pants
$59.00
 
You'll love the casual comfort of our 100% cotton twill pants. Versatile enough to go from casual to more dressy occasions, and quality constructed to last through years of everyday use. If you've tried our famous Canton Pants, you'll want these in your wardrobe too. The fabric is lighter in weight and is a bit more dressy with a slightly slimmer fit in the hips and thighs. Pair them with a Crazy Shirt and you're set!
Short-Sleeve Waimea Canyon Poster Coconut Classic Crewneck T-Shirt
$35.00
 
Called the "Grand Canyon of the Pacific", the Waimea Canyon is 3,500 feet deep and a natural wonder on par with anything in Hawaii or the world over. We're so happy it is protected in a National Park so its beauty-captured here by one of our local artists-lasts for generation after generation to see and enjoy. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Hana Jeep Beer Classic Crewneck T-Shirt
$35.00
 
Driving the road to Hana in a Jeep is a right passage for all visitors to the islands. With crazy turns and cliffs that drop off into the ocean, it's a pretty hairy drive so when it's over you'll probably need a cold beer like the ones we use to dye this shirt. Made using our exclusive specialty dying process that uses real pale ale and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tribal Surf Spots Indigo Pima T-Shirt
$43.00
 
Got a list of the top surf spots you want to hit on the islands? We do and we share it with you on this t-shirt that also features a cool tribal design surfboard just to remind who invented the sport and surfed these spots long before anyone else. Already made with a luxurious fiber with brilliant luster, our Pima cotton tees are finished with a special wash for ultimate softness and durability. This style also features a slimmer fit and a fine, ribbed collar for a modern look. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Hulaflage Camo Green Board Short
$65.00
 
Take to the beach this season in cool, Camo style. These quick-dry, lightweight swim shorts are every bit as cool as they are comfortable.
Short-Sleeve Island Tropic Band Crater Classic Crewneck T-Shirt
$35.00
 
Maybe it's the brushstrokes or the styled imperfections in the design, but there's a human element to this artwork that we love. It's probably because it reminds us that all of our shirts are created by real live artists, each with their own way to express themselves, That's what makes tops like this one a great way to show your own personality. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Surf United Black Trucker Hat
$27.00
 
Celebrate the US of A and its love affair with surfing with this cool stars and stripes design. Perfect for patriots, surfers, or both, this hat lets you wave your flag with pride. With a Memory Foam sweat band infused with gel for temperature regulation, a mesh back for breathability and adjustable snap closure for a comfortable fit, these hats make you feel like you're living on easy street. Plus, the cotton front panel and curved bill make it look broken-in without feeling broken down.
Short-Sleeve Gecko Mosaic Hemp Classic Crewneck T-shirt
$35.00
 
Our Classic Crew Neck T-Shirts feature a wider cut with no side seams for superior comfort and long-lasting service. Our 100% combed, ring-spun cotton will provide softness and durability, while our exclusive screen-printed designs that won't crack or peel add some flair to your look. No wonder these tees are a year-round favorite! Details include spandex reinforced seamless collar, tubular knit construction and taped neck and shoulder seam.
Short-Sleeve Ethnic Surf Pineapple Classic Crewneck T-Shirt
$35.00
 
Traditional geometric kapa artwork serve as the perfect background for an original-style wooden longboard in this throwback design. A celebration of island ancestry brings the past into the present in pure pine dyed style. Made using our exclusive specialty dying process that uses real pineapple juice and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Paddle To Lanikai White Classic Crewneck T-Shirt
$31.00
 
Water sports are a big draw for the east coast of Oahu, and, as you can tell by this design, they always have been. The throwback design and classic white t-shirt styling make this top a timeless classic from day one. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Island Tropic Band Crater Classic Crewneck T-Shirt
$41.00
 
Maybe it's the brushstrokes or the styled imperfections in the design, but there's a human element to this artwork that we love. It's probably because it reminds us that all of our shirts are created by real live artists, each with their own way to express themselves., That's what makes tops like this one a great way to show your own personality. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Trois Bands White Classic Crewneck T-Shirt
$31.00
 
Three waves, each one bigger than the next. It's like an artistic representation of the evolution of waves each surfer rides as they learn the sport. So sport your and let everyone know you're fully mackin'. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Paradise Red Dyed Crazyshorts® Twill Shorts
$51.00
 
Look up paradise in the dictionary and you're bound to see the word "unspoiled", which is a perfect way to define these shorts. The original Crazyshorts® design, we've haven't messed with the 100% heavyweight cotton twill construction that has made these popular since day one. What we have changed is the colors, and the newest entry into this collection is Paradise Red, a bold hue that lets you take a vacation from boring every time you wear these bottoms that go from the beach to the pool to the town without missing a beat. Plus, they feature an elastic waistband, deep front pockets and a continuous, triple-stitched drawstring that won't get lost in the wash.
Long-Sleeve North Shore Board Stripe Kona Coffee Classic Crewneck T-Shirt
$41.00
 
The legend of riding the giant waves at Oahu's North Shore goes back to 1950s when surfers started flocking there to cruise breaks like Sunset and Pipeline. This design harkens back to those days thanks to its retro style artwork and images of classic boards. The Kona coffee dyed color gives it an extra kick that brings it into the current fashion without losing its historic island connection. Made using our exclusive specialty dying process that uses real Kona coffee and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Days End On Island Strawberry Classic Crewneck T-Shirt
$41.00
 
After a day of adventure on the islands, that moment where you stand on the beach and you reflect on all you've done is pretty special. It's a time of exhilaration but also calm, and this amazing original painting lets you experience both these feelings like you've got sand between your toes and an ocean breeze in your hair. Made using our exclusive specialty dying process that uses real strawberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Wish You Were Here Navy Classic Crewneck T-Shirt
$37.00
 
This message is classic and straightforward. Same goes for the design, which with its white and black look conveys the simple natural beauty that is Hawaii. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time..
Paradise Honu Stone Twill Hat
$27.00
 
Turtles are revered as protectors in Hawaiian culture so what better way to interpret the honu than with it carrying the islands on its back. And you too can be a bearer of the island lifestyle and everything it stands for by proudly displaying this piece of original artwork. This hat is made with 100% cotton twill fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.
Ash Expedition Shorts
$56.00
 
Why do expedition shorts always only come in olive drab or khaki? We think exploration, be it on the mountain or in the city streets, should be exciting so why not make sure your shorts reflect that. These shorts have a great all-over design that is at once traditional, fun and stylish. Also setting them apart is that they are made of upcycled coconut husks for ultimate breathability and durability. The 4-way stretch fabric is lightweight to move with you and a built-in cell-phone/media player pocket lets you talk the talk while walking the walk.