Island Style

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Short-Sleeve Leaf Band Kona Coffee Classic Crewneck T-Shirt
$37.00
 
Though simple and understated, this design should not be underestimated. Full of movement and tradition, it captures the natural beauty and intricate artwork that are important elements native to the Hawaiian islands. Made using our exclusive specialty dying process that uses real Kona coffee and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Woodcut Pele Black Classic Crewneck T-Shirt
$32.00
 
The goddess of fire and volcanos, Pele is known to Hawaiians as "she who shapes the land." Her craftsmanship of the islands' landscape is on full display in this image, shaped in a striking and eye-catching manner by one of our renowned local artists. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, a softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Crystal Ball 4-Way Stretch Board Shorts
$65.00
 
Shot on the North Shore, this image captures a shore break of a crystal clear wave. This is another amazing example of how, in the skilled lens of renowned local wave photographer Clark Little, water and sky become one and the world falls away until all that exists is the beauty and wonder of the curl. These shorts feature the classic look and length (10" inseam) of every surfer's favorite water-resistant board shorts. They also have modern 4-way stretch construction to let you feel free as an ocean wave in and out of the water. Convenience and comfort come in the way of a right side Velcro-closure pocket, non-slip silicone draw cord and Lycra insert in front of the Velcro fly enclosure.
Short-Sleeve Twilight Sun Blue Hawaii Classic Crewneck T-Shirt
$37.00
 
Just before the sun goes down, it lights up the sky to remind us of the great day we've had, the power of being in the moment and what to look forward to tomorrow. Embrace the beauty of the past, present and future with this stunning original painting of a sunset sail. Made using our exclusive Blue Hawaii specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Aloha Nui Loa Voyager Coconut Oceanfront Polo
$60.00
 
Whether spoken in Hawaiian as "Aloha Nui Loa" or in English as "Greetings with all My Love", is there any better way to salute friends or family? We can't think of one and that's why we've paired it with a stunning voyager image on the back so even when you're walking away everyone will know your feelings for them remain the same. Everything you loved about our pique polos can be found in this new style. They continue to be made from pre-washed 100% Peruvian combed cotton that's super-supple and woven to have just the right amount of heft and visual appeal. Logo faux horn buttons and flat knit ribbed collar and cuffs still lend it equals parts style and stability. You can also still choose from embroidered artwork on the chest or linear printed designs. The only thing that's changed is the new reactive-dyed process so colors remain bright and bold in the face of wearing and washing and so you'll remain forever crazy about these shirts.
Short-Sleeve Green Flash Sunset Navy Classic Crewneck T-Shirt
$32.00
 
Even for those of us who live on the islands, it's a rare sight to see the green flash that comes at the exact second when the sun goes below the ocean horizon. This tee gives you the chance to experience this amazing moment and will inspire you to see this one-of-a-kind natural event for yourself. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Coconut Dyed Twill Pants
$62.00
 
Not quite white, but brighter than khaki, these pants have a look all their own thanks to a dye made with real coconut that gives them their unique color. This airy hue is a great complement to these pants which are light and breathable for a sunny day but heavyweight for cool breezes and nights. These pants also have a versatility that's enhanced by their effortless style that features that an elastic drawstring waistband, easy-to-access front pockets and a slim yet comfortable fit. Whether you want something more vibrant than your old blue jeans or a pair of khakis for dinner, our twill pants can answer the call for both and everything in between.
Short-Sleeve Pele Brand Kona Coffee Classic Crewneck T-Shirt
$37.00
 
It only stands to reason that Pele, the Hawaiian goddess of fire and volcanoes, should have her own coffee since it's the islands' volcanic soil that gives the local Kona coffee its special taste. Pairing this logo with a Kona coffee dyed color tee only adds to its island awesomeness and makes it a must-have for all java lovers. Made using our exclusive Kona coffee specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Hana Hou Sage Green Pima T-Shirt
$49.00
 
"One more time." That's what Hana Hou means in Hawaiian. And after a day on this beach, you'll be repeating that phrase over and over again. Already made with a luxurious fiber with brilliant luster, our Pima cotton tees are finished with a special wash for ultimate softness and durability. This style also features a slimmer fit and a fine, ribbed collar for a modern look. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Tribal Lizard Navy Classic Crewneck T-Shirt
$38.00
 
Lifelike yet mystical, this lizard will ground you to the earth and connect you to your ancestral spirit. The bold desert hues positively glow against the dark background like a starring night spent in a remote and beautiful campsite. Made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Honu Mano Legend Hemp Classic Crewneck T-Shirt
$43.00
 
In an ancient Polynesian story, a grandmother and granddaughter, after being shunned from their own village, jump into the ocean only to turn into a turtle and a shark. After swimming many, many miles they are welcomed to a new home where they are celebrated to this day. In this shirt the tale comes to life in stunning traditional-style artwork. Made using our exclusive specialty dying process that features real industrial hemp and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Kona Coffee Dyed Twill Pants
$62.00
 
You'll love the casual comfort of our 100% cotton twill pants. Versatile enough to go from casual to more dressy occasions, and quality constructed to last through years of everyday use. If you've tried our famous Canton Pants, you'll want these in your wardrobe too. The fabric is lighter in weight and is a bit more dressy with a slightly slimmer fit in the hips and thighs. Pair them with a Crazy Shirt and you're set!