Island Style

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Coconut Dyed Twill Pants
$59.00
 
Not quite white, but brighter than khaki, these pants have a look all their own thanks to a dye made with real coconut that gives them their unique color. This airy hue is a great complement to these pants which are light and breathable for a sunny day but heavyweight for cool breezes and nights. These pants also have a versatility that's enhanced by their effortless style that features that an elastic drawstring waistband, easy-to-access front pockets and a slim yet comfortable fit. Whether you want something more vibrant than your old blue jeans or a pair of khakis for dinner, our twill pants can answer the call for both and everything in between.
Short-Sleeve Gecko Watercolor Pineapple Classic Crewneck T-Shirt
$35.00
 
Geckos are guardian spirits in Hawaiian lore. Like a true local, this cool cat looks like he is guarding his favorite surf break. Made using our exclusive specialty pineapple dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tribal Turtle Hemp Classic Crewneck T-Shirt
$35.00
 
Turtles, or honu in Hawaiian, have been by depicted by native islanders in petroglyphs for thousands of years. Sure to also rock your world is this dark brown, old school-style design that is perfectly complemented by the light-green hemp dyed T. Made using our exclusive specialty dying process that uses real industrial hemp and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Duke Kahanamoku Statue Blue Hawaii Classic Crewneck T-Shirt
$35.00
 
Located not far from where Duke was a waterman and a Waikiki Beach Boy teaching visitors to surf, this statue commemorates one of Hawaii's most popular and famous native sons. Known as the father of modern surfing we can think of no better way to honor this Olympic swimming champion than with this shirt that shows his bronze likeness against our classic Blue Hawaii color. Made using our exclusive specialty dying process that uses Blue Curacao and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Hawaii Woodie Chile Classic Crewneck T-Shirt
$41.00
 
Woodie's were the rides of choice of surfers back in the day because they were big, cheap and easy to find. Now you'd be lucky to spot one the road, but you can always find a classic right here on the back of this T that keeps their legend alive and well. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Pineapple Dyed Crazyshorts® Twill Shorts
$48.00
 
There is no better way to capture the Hawaii vibe than by using pineapple juice to dye shorts. The result is a sunny hue reminiscent of a warm day on the beach and a pair of shorts you’ll wear so often they’ll be your favorite flavor all season. Made of 100% heavyweight cotton twill, these bottoms can go from the beach to the pool to the town without missing a beat or you missing any of the fun—making these the only piece of clothing you truly need for coastal living and vacationing.
Short-Sleeve Tapa Band Paradise Red Classic Crewneck T-Shirt
$35.00
 
Native Hawaiians were not only great artists as we can see in traditional designs like the tapa (or kapa) patterns that go around this shirt. They were also very skilled at making dyes out anything that they could find in nature. Which is why the combo of our new Paradise Red made from hibiscus, rose hip, ginger and dry apple and this artwork makes for classic island attire. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Haleakala Rising Sun Crater Crewneck T-Shirt
$35.00
 
The 10,000 foot summit of the Haleakala volcano is where the god Maui lassoed the sun to make the day last longer. Legend has it that's why the sunsets here are even more spectacular than the stunner on this T. Made using our exclusive dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Fly Nohu Blue Steel Hawaiian Polo Shirt
$56.00
 
This shirt is a real catch and we're not only referencing the cool native fish design. The blue steel coloring, which isn't too bright, but still adds a nice pop of color to any wardrobe, will also make splash. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail and use of environmentally friendly water-based inks. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Long-Sleeve Color Sticks White Classic Crewneck T-Shirt
$37.00
 
No matter the size of their board, everyone knows surfer's have big style. Go big yourself and show everyone your true colors with this rainbow design. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Humu Kalakoa Navy Classic Crewneck T-Shirt
$31.00
 
Kalakoa means "of many colors" and the humu certainly fits that description. Hawaii's state fish pops off this navy shirt that you'll love to wear almost as much as you love trying to spell the humu's full name. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Hana Jeep Pale Ale Classic Crewneck T-Shirt
$35.00
 
Driving the road to Hana in a Jeep is a right passage for all visitors to the islands. With crazy turns and cliffs that drop off into the ocean, it's a pretty hairy drive so when it's over you'll probably need a cold beer like the ones we use to dye this shirt. Made using our exclusive specialty dying process that uses real pale ale and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.