Island Style

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Long-Sleeve Moana Honu Charcoal Swim Shirt
$54.00
 
Charcoal and water don't usually mix but we're changing that with this new swim shirt. The dark color lets everyone know you mean business when you're in the water while the traditional sea turtle graphics let them know you believe in what our ancestors believed—caring for the ocean so it will care for us. You can take that ideology a step further because this top is made from recycled water bottles thereby keeping them out of landfills and our oceans. As you can tell, we take preserving our natural habitat pretty seriously, but we also like to have fun. That's why this top also has an all over "hydro print" design that magically appears when you get it wet. Plus, it's lightweight and slim-fitting so you can have a light-hearted time in the water without all that annoying billowing.
Short-Sleeve Moana Honu Cement Swim Shirt
$52.00
 
Sea turtles' lineage goes back 150 million years to the Jurassic period yet they still swims in our waters today. That combo of old and new comes to life in this swim shirt. The block and swirl designs are a throwback to traditional Hawaiian culture. But on the flip side, the fabric, made from polyester (PET) fabric created from recycled plastic bottles, is totally state of the art. Plus, it's super-lightweight and even has built-in 50+SPF and hidden tribal designs that appear when you get it wet.
Moana Honu Charcoal Hydro Print Board Short
$65.00
 
If you've ever seen a film about a little, lost orange fish then you probably know that sea turtles love to surf waves and currents. You can channel your inner honu in these cool new board shorts. They're made from a polyester material created from recycled plastics to be super-lightweight and good for the environment. We've added a Lycra insert over the Velcro fly for comfort and a welt pocket on wearer’s right side leg with a key FOB for convenience and safety. All that's well and good but as any surfer knows being in the water is suppose to fun so these shorts also have a special design that appears when wet. Cowabunga dudes!
Short-Sleeve Malama Blue Hawaii Crewneck T-Shirt
$35.00
 
Happy hour is a four-season affair with our Blue Hawaii T Shirts. The almost surreal tone of this vibrant shirt could only come from the magical, tropical concoction that is Blue Curacao liqueur. The Blue Hawaii is a local invention that started a revolution for beach goers the world over. Just add a pineapple wedge and a little umbrella, and you've got yourself a party!
Short-Sleeve Majestic Napali Coast Smoke Pima T-Shirt
$43.00
 
A phrase like "rugged beauty" just begins to describe the awesome natural presence of the sea cliffs on the Napali Coast. They really are something you have to see to truly understand but the next best thing is this incredible original painting that's a stunning depiction of Mother Nature's amazing artistry. Already made with a luxurious fiber with brilliant luster, our Pima cotton tees are finished with a special wash for ultimate softness and durability. This style also features a slimmer fit and a fine, ribbed collar for a modern look. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Retro Mano Band Strawberry Classic Crewneck T-Shirt
$35.00
 
What's more powerful-the shark or our memories? This t-shirt conjures up both for a design and a feeling that you'll never forget. Made using our exclusive specialty dying process that uses real strawberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Legendary Black Twill Hat
$27.00
 
Though we don't know their names, the first voyagers that mapped out the Hawaiian islands are still legends to those that call this place home. We honor them and this volcanic archipelago with our classic geographic design. This hat is made with 100% cotton twill fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.
Short-Sleeve Tiki Shack White Classic Crewneck T-Shirt
$31.00
 
If you're really into having a good time, a tiki bar is where Polynesia meets amnesia. Remember all the fun you had with this cheeky tee that's pure island irreverence. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Blue Hawaii Dyed Crazyshorts® Twill Shorts
$51.00
 
Experience the essence of life on the coast embodied in a pair of shorts that takes versatile style to a new grade of comfort.  Once you´ve walked a mile in our original Crazyshorts® design, you´ll find yourself coming back to get a pair in every color!

Built for the coastal living and vacation lifestyle, these shorts are made from 100% cotton twill with an elastic waistband for the perfect fit you can always count on.  Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won´t get lost in the wash.  Add a Crazy Shirt to the mix, and you´re headed for vacation!

Long-Sleeve Aumakua Band Strawberry Classic Crewneck T-Shirt
$41.00
 
In Hawaiian culture, an aumakua is a family deity that usually comes in the form of something from nature, like an animal or plant. This design takes those time-honored beliefs and brings them to life with traditional-style artwork and the vibrant strawberry dyed color that looks like heaven on earth. Made using our exclusive specialty dying process that uses real strawberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Dad's Superstore Beer Classic Crewneck T-Shirt
$35.00
 
Got a do-everything dad in your life? Let him know you appreciate everything he does for you and your family with a design that says it all so you don't have to. As an added bonus, this tee is beer dyed so he can drink in your love and admiration while still looking like the top pop. Made using our exclusive specialty dying process that uses real pale ale and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Ko'olau Mountain Range White Classic Crewneck T-Shirt
$31.00
 
The remnants of an ancient volcano, the Ko`olau Mountain Range stands tall on Oahu. Full of hiking trails and cloud forests, this chain of peaks affords explorers a close up of Hawaii's natural beauty while this tee gives a glimpses of its majesty from a distance. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.