Island Style

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Tangerine Dyed Crazyshorts® Twill Shorts
$51.00
 
Orange you glad the mad scientists in our dye department decided to squish up some tangerine's and see what happened. What they got was a juicy mix that makes our Crazyshorts® bright, bold and expressive. Built for an active lifestyle, these shorts are made from 100% cotton twill. With an elastic waistband for the perfect fit you can always count on, they manage to bridge the gap between casual and stylish. Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won 't get lost in the wash. Pair this with your favorite Crazy Shirt and you'll be ready for any adventure.
Long-Sleeve Honua Paradise Red Classic Crewneck T-Shirt
$41.00
 
In Hawaiian, Honua means earth, but to islanders it also signifies the foundation of our existence as nature and man are intertwined as one. This physical and spiritual unity comes to life in this shirt that will make you feel centered and a part of something bigger than yourself. Made using our exclusive specialty dying process that uses real hibiscus, rose hip, ginger and dry apple and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Mauka Mauka Tangerine Classic Crewneck T-Shirt
$41.00
 
Visitors that come to Hawaii are always staring out to sea. Sometimes we have to tell people to look mauka, i.e. inland toward the mountains. With its jungle and triangle peaked imagery, this t-shirt does a good job of reminding them as well. Made using our exclusive specialty dying process that uses real tangerines and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Surf United Black Trucker Hat
$27.00
 
Tangerine Dyed Twill Pants
$59.00
 
Invigorating. That's how we would describe this orange color. The newest in our long line of specialty dyes, it's made with real tangerines to add bold flavor to our twill pants. The ultimate in pure laid-back comfort, these elastic drawstring waist band pants are made of 100% cotton twill. The have supreme durability to last through years of everyday use, and they're garment-dyed for that lived-in feel that gets even better with wear. You'll enjoy all the room to store your valuables with our curved front pockets and back welt pockets with topstitching for a finishing touch.
Revo Huddie Tortoise/Green Water Sunglasses
$189.00
 
See it all in brilliant detail with these high-contrast, performance, polarized sunglasses. As a leader in polarized lens technology, Revo has been pairing fit and performance with the hottest eyewear styles since 1985. Whether you're kicked back on the beach or commuting in the car, these lenses will protect your eyes, cut glare and deliver a crisp view of the world around you.
Short-Sleeve Wyland® Mahi Mahi Hemp Classic Crewneck T-Shirt
$35.00
 
All you need is one look at this stunning piece of artwork to know that mahi mahi means "very strong" in Hawaiian. Full of the beauty and power of the sea, this design is everything that you'd expect from Wyland, the world's most renowned marine life artist and an advocate for environmental conservation. Made using our exclusive specialty dying process that features real industrial hemp and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Sleeveless Legend of Balance Pineapple Tank Top
$29.00
 
Balance takes many forms in Hawaiian culture. It starts with the harmony of mind, body, spirit, nature and community. It continues with the symmetry found in our native artwork. And, of course, there's the balance it takes to ride the local waves. Similarly this shirt will serve both the need for style and substance in your wardrobe. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. The unique color comes from our specialty dying process that uses real pineapple to get this bright, bold hue. It features ribbed trim at the armholes and neckline plus tubular knit construction for a durable, comfortable fit. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve H50 Tribal Badge Crater Classic Crewneck T-Shirt
$35.00
 
The sea turtle has been revered as a guardian spirit by islanders for thousands of years. For the last half century, Hawaii 5-0 has been protecting the citizens of Hawaii. Bring 'em together and you've got a shirt that's gonna take good care of you. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Shark Slayer Legend Tangerine Classic Crewneck T-Shirt
$41.00
 
With designs within designs, this killer artwork brings together the power of narrative tradition and glory of Mother Nature. The result is a tangerine colored T that tells an awesome story with enthusiastic and energetic imagery. Made using our exclusive specialty dying process that uses real tangerines and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Shipfaced Brew Beer Classic Crewneck T-Shirt
$35.00
 
When you're out on the ocean there's water, water everywhere but not a drop to drink. But, that's why you brought a cooler of beer and are wearing this awesome beer dyed T! Made using our exclusive specialty dying process that uses real pale ale and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Anui Black Hawaiian Polo Shirt
$58.00
 
Anu means cool in Hawaiian and this shirt certainly fits that definition thanks to its bold black-on-grey all-over graphics. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail and use of environmentally friendly water-based inks. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.