The Good Life

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Short-Sleeve Diamond Head Sunset Navy Classic Crewneck T-Shirt
$31.00
 
Few island images are more iconic than Diamond Head. And few things are more Hawaiian than an amazing sunset. Put the two together and you've got perfection, t-shirt style. Made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Painted Napali Coast Blue Hawaii Classic Crewneck T-Shirt
$41.00
 
Since the Napali Coast is one of the most stunning places on earth, it's hard to do it justice. But our artist has captured its natural majesty and rugged beauty in this original painting that sparkles like the jewel of Kauai. Made using our exclusive Blue Hawaii specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Sleeveless A Hui Hou Coconut Tank Top
$29.00
 
The perfect sentiment to share before leaving on a voyage, the name of this shirt means "until we meet again." And you won't meet a better combination of an island-inspired design and tropical coloring (thanks to the coconut dyed fabric) than this tank. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. The unique color comes from our specialty dying process that uses coconut like you'd find in a on the Hawaiian islands. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tribal Sport Fishing Blue Hawaii Classic Crewneck T-Shirt
$35.00
 
Fishing has always been an important part of Hawaiian culture and traditional artwork often depicted fish as powerful and beautiful creatures. This shirt hearkens back to those tribal designs, making it a catch in its own right. Made using our exclusive Blue Hawaii specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Paradise Red Dyed Canton Pants
$61.00
 
Our new Paradise Red dye gets its crimson hue from tropical plants and herbs, which is why it has such a natural appearance that brings your look to life. As our freshest color is also the perfect way to rejuvenate your wardrobe, especially when you pair it with perennial favorites like our Canton Pants. The relaxed fit and comfortable brushed backing on the inside of these pants make them great for lounging around while the heavyweight twill cotton and banded rib-knit elastic waistband and cuffs make them a more handsome and durable alternative to sweat pants. Their versatility is enhanced by the three-pocket design, further proving that these are the pants of choice for those living a true islander lifestyle.
Short-Sleeve Hawaii Woodie Chile Classic Crewneck T-Shirt
$35.00
 
Woodie's were the rides of choice of surfers back in the day because they were big, cheap and easy to find. Now you'd be lucky to spot one the road, but you can always find a classic right here on the back of this T that keeps their legend alive and well. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Waikiki Brewing Company Chile Classic Crewneck T-Shirt
$35.00
 
Since 2015, the Waikiki Brewing Company has been bringing the "Taste of Aloha" to the islands and stateside with its 100% Hawaii brewed beers. As the newest entry in our Brewery Collection, this chile dyed t-shirt honors these locals that put the spice of island life in everyone of their brews—from light, crisp blondes to robust porters. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Beer Dyed Canton Pants
$61.00
 
What better way to chill out than in a pair of pants dyed using real pale ale. Not too bright but still soothing and warm, this color is the perfect complement to the relaxed fit and comfortable brushed backing on the inside of these pants. Great for lounging around, this style is constructed with the heavyweight twill cotton and has a banded rib-knit elastic waistband and cuffs that make them a more handsome and durable alternative to sweat pants. Their versatility is enhanced by the three-pocket design, further proving that these are the pants of choice for those living a true islander lifestyle.
Short-Sleeve Sail Into The Sun Key Lime Classic Crewneck T-Shirt
$35.00
 
It’s fitting that the beauty of the birthplace of the Key lime pie is captured in this Key lime dyed t-shirt. Like a wearable postcard from the Conch Republic, it celebrates the lively, arty and colorful nature of Key West. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this t-shirt will have you feeling cool, calm and protected all summer long. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve B. Kliban Motorcycle Cat Crater Crewneck T-Shirt
$35.00
 
Cat lover or bad boy biker, this shirt is sure to get your motor running. The perfect combo of humor and hardcore, the classic Kliban cat brings the smiles while the cool crater-dyed T brings the heat. Cartoonist B. Kliban created countless cat drawings like this one-wacky, witty and wise images that never get old and never fail to put a smile on your face. Made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. To do Kliban's artwork justice, we only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs-just like Kliban's cats-that stand the test of time.
Short-Sleeve Paradise Found Coconut Classic Crewneck T-Shirt
$35.00
 
This throwback design conjures up the romance and adventure of the early years of Hawaii becoming the world's getaway. Dyed using real coconut milk and featuring iconic graphics, this T is also a great way to get away from the everyday grind. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve VW Surf Session Paradise Red Classic Crewneck T-Shirt
$35.00
 
What board you ride says just as much about you as the car you drive. That's why surfers love to head to a surf session in their VW bugs-cars as interesting and unconventional as those who think life's a beach. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.