The Good Life

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Short-Sleeve Island Jam Hemp Classic Crewneck T-Shirt
$35.00
 
"Kanikapila Pau Hana" basically means work is over and it's time to jam. We couldn't agree more so grab your ukulele and pahu and let's get this party started! Made using our exclusive specialty dying process that uses real industrial hemp and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Chinaman's Hat Pineapple Classic Crewneck T-Shirt
$35.00
 
Also known as Mokoli'i, Chinaman's Hat is the nickname for the lava outcropping off the coast of Oahu. Reachable by foot during low tide, it's seen here surrounded by water that teams with sea life. Made using our exclusive specialty dying process that uses real pineapple and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Paradise Red Dyed Canton Pants
$61.00
 
Our new Paradise Red dye gets its crimson hue from tropical plants and herbs, which is why it has such a natural appearance that brings your look to life. As our freshest color is also the perfect way to rejuvenate your wardrobe, especially when you pair it with perennial favorites like our Canton Pants. The relaxed fit and comfortable brushed backing on the inside of these pants make them great for lounging around while the heavyweight twill cotton and banded rib-knit elastic waistband and cuffs make them a more handsome and durable alternative to sweat pants. Their versatility is enhanced by the three-pocket design, further proving that these are the pants of choice for those living a true islander lifestyle.
Short-Sleeve Daydream Coconut Classic Crewneck T-Shirt
$35.00
 
Dreams do come true, at least here and now in Hawaii. Let this peaceful island artwork take you away to your happy place no matter where you are or what time it is. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Key West Sunset Wine Classic Crewneck T-Shirt
$35.00
 
A Key West sunset is one of mother nature's great creation. When paired with wine-another gift from the gods-you get a t shirt that's saturated with heavenly goodness. Made using our exclusive red wine specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Painted Napali Coast Blue Hawaii Classic Crewneck T-Shirt
$41.00
 
Since the Napali Coast is one of the most stunning places on earth, it's hard to do it justice. But our artist has captured its natural majesty and rugged beauty in this original painting that sparkles like the jewel of Kauai. Made using our exclusive Blue Hawaii specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Paradise Found Coconut Classic Crewneck T-Shirt
$35.00
 
This throwback design conjures up the romance and adventure of the early years of Hawaii becoming the world's getaway. Dyed using real coconut milk and featuring iconic graphics, this T is also a great way to get away from the everyday grind. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Waikiki Brewing Company Chile Classic Crewneck T-Shirt
$35.00
 
Since 2015, the Waikiki Brewing Company has been bringing the "Taste of Aloha" to the islands and stateside with its 100% Hawaii brewed beers. As the newest entry in our Brewery Collection, this chile dyed t-shirt honors these locals that put the spice of island life in everyone of their brews—from light, crisp blondes to robust porters. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Sunset Roast Kona Coffee Classic Crewneck T-Shirt
$35.00
 
Being located close to the equator means a lot of good things for Hawaii, but two of the tops are that we grow great coffee and have great sunsets. Enjoy them both with this stunning design and shirt dyed using real Kona java. Made using our exclusive specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve B. Kliban Motorcycle Cat Crater Crewneck T-Shirt
$35.00
 
Cat lover or bad boy biker, this shirt is sure to get your motor running. The perfect combo of humor and hardcore, the classic Kliban cat brings the smiles while the cool crater-dyed T brings the heat. Cartoonist B. Kliban created countless cat drawings like this one-wacky, witty and wise images that never get old and never fail to put a smile on your face. Made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. To do Kliban's artwork justice, we only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs-just like Kliban's cats-that stand the test of time.
Beer Dyed Twill Pants
$59.00
 
Tall drink of water used to be a complement you'd hear when you were looking good but these pants have changed that praise to long drink of beer. That's because the light yellow color that comes from a dye made with real pale ale adds personality to your look without being overpowering. Same goes for the twill material, which is light and breathable for a sunny day but heavyweight for cool breezes and nights. These pants also have a versatility that's enhanced by their effortless style that features that an elastic drawstring waistband, easy-to-access front pockets and a slim yet comfortable fit. Whether you want something more vibrant than your old blue jeans or a pair of khakis for dinner, our twill pants can answer the call for both and everything in between.
Short-Sleeve VW Surf Session Paradise Red Classic Crewneck T-Shirt
$35.00
 
What board you ride says just as much about you as the car you drive. That's why surfers love to head to a surf session in their VW bugs-cars as interesting and unconventional as those who think life's a beach. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.