The Good Life

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Short-Sleeve Beach Poster Blue Hawaii Classic Crewneck T-Shirt
$35.00
 
Ever feel like you just want to take off to paradise and never come back? Few of us can make that leap, but you can let the world know where you want to be with this picturesque graphic T based on classic travel ads for the islands. Made using our exclusive specialty dying process that uses Blue Curacao and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Beer RX Beer Classic Crewneck T-Shirt
$35.00
 
Our Classic Crews feature a wider cut with no side seams for superior comfort and long-lasting service. Our 100% combed, ring-spun cotton will provide softness and durability, while our exclusive screen-printed designs that won't crack or peel add some flair to your look. No wonder these tees are a year-round favorite! Details include spandex reinforced seamless collar, tubular knit construction and taped neck and shoulder seam.
Short-Sleeve Diamond Head Sunset Navy Classic Crewneck T-Shirt
$31.00
 
Few island images are more iconic than Diamond Head. And few things are more Hawaiian than an amazing sunset. Put the two together and you've got perfection, t-shirt style. Made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Hawaii Woodie Chile Classic Crewneck T-Shirt
$35.00
 
Woodie's were the rides of choice of surfers back in the day because they were big, cheap and easy to find. Now you'd be lucky to spot one the road, but you can always find a classic right here on the back of this T that keeps their legend alive and well. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Vintage Ride American Chile Classic Crewneck T-Shirt
$35.00
 
A good old fashioned American road trip never gets old-only the cars do. But that doesn't mean they aren't still cool. In fact, just like this shirt, they never go out of style. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Color Sticks White Classic Crewneck T-Shirt
$31.00
 
No matter the size of their board, everyone knows surfer's have big style. Go big yourself and show everyone your true colors with this rainbow design. Made from 100% cotton that is ring spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve In the Tropics Paradise Red Classic Crewneck T-Shirt
$35.00
 
With sunsets like this is there any wonder why the Hawaiian people have a tradition to stop and watch the sun go down each day? This shirt's vibrant yet humbling artwork captures those special, fleeting moments when you reflect on your actions (both good and bad) before you start to look forward to the new day to come. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve VW Surfmobile White Classic Crewneck T-Shirt
$37.00
 
From hippies and surfers to islanders and fun-loving adventurers, Volkswagen and Crazy Shirt have put smiles on customers' faces the world over. The Volkswagen bus has long been the unofficial house/ride/hangout of Hawaiian surfers. For anyone whose only focus is to hit the waves, this vehicle and this classic T are dreams come true. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve HHS The Catfish Tangerine Classic Crewneck T-Shirt
$35.00
 
Though made specifically for our Adopt A Cat month celebration in June, it's always time to go fishing for a new friend. We couldn't be prouder to continue to support our long-time partner the Hawaiian Humane Society by once again donating a portion of the proceeds from the sale of these shirts to this pet-friendly organization. Made using our exclusive specialty dying process that uses real tangerines and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Tangerine Dyed Canton Pants
$61.00
 
Want to enjoy the fruits of our labors? Then look no further than our new tangerine specialty dye, the latest in our long line of original creations designed to give you one-of-a-kind colors just right for your adventurous lifestyle. And you can never go wrong with the comfortable cut of these relaxed fit pants. Inside the brushed backing only serves to add to their easy-going, couch-surfing vibe, while the heavyweight cotton twill and elastic waistband and cuffs lend the substance and security you want out of the house.
Short-Sleeve Sail Into The Sun Key Lime Classic Crewneck T-Shirt
$35.00
 
It’s fitting that the beauty of the birthplace of the Key lime pie is captured in this Key lime dyed t-shirt. Like a wearable postcard from the Conch Republic, it celebrates the lively, arty and colorful nature of Key West. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this t-shirt will have you feeling cool, calm and protected all summer long. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Beer Dyed Canton Pants
$61.00
 
What better way to chill out than in a pair of pants dyed using real pale ale. Not too bright but still soothing and warm, this color is the perfect complement to the relaxed fit and comfortable brushed backing on the inside of these pants. Great for lounging around, this style is constructed with the heavyweight twill cotton and has a banded rib-knit elastic waistband and cuffs that make them a more handsome and durable alternative to sweat pants. Their versatility is enhanced by the three-pocket design, further proving that these are the pants of choice for those living a true islander lifestyle.