The Good Life

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SORT BY:
Short-Sleeve Into Blue White Crewneck T-Shirt
$31.00
 
Our Classic Crew Neck T-Shirts are made of 100% cotton and feature a wider cut with no side seams for a soft and long-lasting wear.
Short-Sleeve Tiki Shack White Classic Crewneck T-Shirt
$31.00
 
If you're really into having a good time, a tiki bar is where Polynesia meets amnesia. Remember all the fun you had with this cheeky tee that's pure island irreverence. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Bank Of Dad Trees Chile Classic Crewneck T-Shirt
$35.00
 
Who says money doesn't grow on trees? It does if dad's doling it out. Don't worry. Even after he's given out all his cash he'll still look money in this chile dyed tee. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Coconut Dyed Twill Pants
$59.00
 
Not quite white, but brighter than khaki, these pants have a look all their own thanks to a dye made with real coconut that gives them their unique color. This airy hue is a great complement to these pants which are light and breathable for a sunny day but heavyweight for cool breezes and nights. These pants also have a versatility that's enhanced by their effortless style that features that an elastic drawstring waistband, easy-to-access front pockets and a slim yet comfortable fit. Whether you want something more vibrant than your old blue jeans or a pair of khakis for dinner, our twill pants can answer the call for both and everything in between.
Short-Sleeve Daily Catch Cool/Brown  Hawaiian Polo Shirt
$58.00
 
From the past to the present, fishing and fish have been intrinsically linked to Hawaiian culture and life. So what better way to represent them than with a design that takes traditional artwork and gives it a modern twist in this polo shirt. The piqued fabric is washed for ultimate softness and the coconut shell buttons add just the right amount of island flair for a polo you can't help but love. This all-over design will hold its color longer and resist fading-a result of reactive printing, a process we specialize in thanks to our attention to detail. Forgoing the classic button front look for a polo shirt style, this top is more fitted and sporty allowing it to be worn not only with casual dress attire but also on the tennis court or golf course. Finished with a special wash for ultimate softness and durability and outfitted with cool coconut shell buttons, this polo shirt combines our best manufacturing techniques with the best that Hawaii has to offer.
Short-Sleeve Majestic Napali Coast Smoke Pima T-Shirt
$43.00
 
A phrase like "rugged beauty" just begins to describe the awesome natural presence of the sea cliffs on the Napali Coast. They really are something you have to see to truly understand but the next best thing is this incredible original painting that's a stunning depiction of Mother Nature's amazing artistry. Already made with a luxurious fiber with brilliant luster, our Pima cotton tees are finished with a special wash for ultimate softness and durability. This style also features a slimmer fit and a fine, ribbed collar for a modern look. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Wipeout Willy's Hemp Classic Crewneck T-Shirt
$35.00
 
It didn't take long for local surfers to realize that Jeeps are the perfect vehicle for island excursions. Celebrate your own off-road adventures and Jeeps' role in getting us to these outings to the world's top surf spots with this tee that's smokin' thanks to the color that comes from real hemp. Made using our exclusive specialty dying process that uses real industrial hemp and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Woody's Surf Shack Strawberry Classic Crewneck T-Shirt
$35.00
 
New meets old in this cool design. Our latest dye made from real strawberries makes for the perfect backdrop for the classic surf ride-a woody station wagon. When you pull on this tee you'll know it is time to load up the wagon and hit the waves. Made using our exclusive specialty dying process that uses real strawberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Moana Honu Charcoal Hydro Print Board Short
$65.00
 
If you've ever seen a film about a little, lost orange fish then you probably know that sea turtles love to surf waves and currents. You can channel your inner honu in these cool new board shorts. They're made from a polyester material created from recycled plastics to be super-lightweight and good for the environment. We've added a Lycra insert over the Velcro fly for comfort and a welt pocket on wearer’s right side leg with a key FOB for convenience and safety. All that's well and good but as any surfer knows being in the water is suppose to fun so these shorts also have a special design that appears when wet. Cowabunga dudes!
Short-Sleeve Winds Of Freedom Crater Crew T-shirt
$35.00
 
Our Classic Crews feature a wider cut with no side seams for superior comfort and long-lasting service. Our 100% combed, ring-spun cotton will provide softness and durability, while our exclusive screen-printed designs that won't crack or peel add some flair to your look. No wonder these tees are a year-round favorite! Details include spandex reinforced seamless collar, tubular knit construction and taped neck and shoulder seam.
Short-Sleeve Moana Honu Cement Swim Shirt
$52.00
 
Sea turtles' lineage goes back 150 million years to the Jurassic period yet they still swims in our waters today. That combo of old and new comes to life in this swim shirt. The block and swirl designs are a throwback to traditional Hawaiian culture. But on the flip side, the fabric, made from polyester (PET) fabric created from recycled plastic bottles, is totally state of the art. Plus, it's super-lightweight and even has built-in 50+SPF and hidden tribal designs that appear when you get it wet.
Short-Sleeve Tapa Band Paradise Red Classic Crewneck T-Shirt
$35.00
 
Native Hawaiians were not only great artists as we can see in traditional designs like the tapa (or kapa) patterns that go around this shirt. They were also very skilled at making dyes out anything that they could find in nature. Which is why the combo of our new Paradise Red made from hibiscus, rose hip, ginger and dry apple and this artwork makes for classic island attire. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.