The Good Life

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Sleeveless Mano Kaipo Coconut Tank Top
$29.00
 
We call this design the "sweetheart shark" because you can feel the animal's innate power as it swims right over your heart. It's made even more dramatic by the design that uses tribal artistry to convey the importance of the shark to native Hawaiians, who love these animals. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. Its got ribbed trim at the armholes and neckline so it keeps its shape and tubular knit construction to put up with your active lifestyle. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Sleeveless Fish Blocks Crater Tank Top
$29.00
 
Traditional Hawaiian art features a lot of fish imagery and linear shapes, both of which give this design a strong island feel. Also adding to its Aloha Spirit is the fact its made using our exclusive specialty dying process that uses real volcanic ash. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. Its got ribbed trim at the armholes and neckline so it keeps its shape and tubular knit construction to put up with your active lifestyle. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Sleeveless A Hui Hou Coconut Tank Top
$29.00
 
The perfect sentiment to share before leaving on a voyage, the name of this shirt means "until we meet again." And you won't meet a better combination of an island-inspired design and tropical coloring (thanks to the coconut dyed fabric) than this tank. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. The unique color comes from our specialty dying process that uses coconut like you'd find in a on the Hawaiian islands. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Wyland® Sea Turtle Band Navy Classic Crewneck T-Shirt
$31.00
 
Inspiration comes in many forms and you get double the motivation to protect our oceans in this tee thanks to the powerful quote and equally stunning artwork. This is your chance to own a true piece of art by a true legend: Wyland, the world's most renowned marine life artist. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Woody's Surf Shack Strawberry Classic Crewneck T-Shirt
$35.00
 
New meets old in this cool design. Our latest dye made from real strawberries makes for the perfect backdrop for the classic surf ride-a woody station wagon. When you pull on this tee you'll know it is time to load up the wagon and hit the waves. Made using our exclusive specialty dying process that uses real strawberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Woken Mana Strawberry Classic Crewneck T-Shirt
$35.00
 
In Hawaiian culture, mana signifies a powerful energy within a person, creature or thing. Your mana can increase or decrease depending on what you do-good or bad. With its amazing design that honors one of Hawaii's most revered animals, we think that wearing this tee will send your mana through the roof. Made using our exclusive specialty dying process that uses real strawberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Wipeout Willy's Hemp Classic Crewneck T-Shirt
$35.00
 
It didn't take long for local surfers to realize that Jeeps are the perfect vehicle for island excursions. Celebrate your own off-road adventures and Jeeps' role in getting us to these outings to the world's top surf spots with this tee that's smokin' thanks to the color that comes from real hemp. Made using our exclusive specialty dying process that uses real industrial hemp and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Winds Of Freedom Crater Crew T-shirt
$35.00
 
Our Classic Crews feature a wider cut with no side seams for superior comfort and long-lasting service. Our 100% combed, ring-spun cotton will provide softness and durability, while our exclusive screen-printed designs that won't crack or peel add some flair to your look. No wonder these tees are a year-round favorite! Details include spandex reinforced seamless collar, tubular knit construction and taped neck and shoulder seam.
Short-Sleeve We The People Crater Classic Crewneck T-Shirt
$35.00
 
It is self-evident how amazing this shirt is. By pairing a classic American eagle emblem with the preamble to the Constitution, our artist has created an image that's the perfect union of history and patriotism. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Waimea Canyon Poster Coconut Classic Crewneck T-Shirt
$35.00
 
Called the "Grand Canyon of the Pacific", the Waimea Canyon is 3,500 feet deep and a natural wonder on par with anything in Hawaii or the world over. We're so happy it is protected in a National Park so its beauty-captured here by one of our local artists-lasts for generation after generation to see and enjoy. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve VW Red White Blue Coconut Classic Crewneck T-Shirt
$35.00
 
A shirt so cool they'll write songs about it or maybe they already have. With the flags flying and boards riding, when your fire up this VW, we promise you'll find adventure, tasty waves and freedom around every corner. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve VW Freedom To Explore Chile Classic Crewneck T-Shirt
$35.00
 
"Go where you want to go. Do what you want to do." Those lyrics from the 1960s explain why the VW bus became the go-to mode of transportation for the kids looking to explore the country and their freedom. Today this ride still conveys a sense of independence, making it a perfect symbol for the USA even though it wasn't made here. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.