The Good Life

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Short-Sleeve Tapa Band Paradise Red Classic Crewneck T-Shirt
$35.00
 
Native Hawaiians were not only great artists as we can see in traditional designs like the tapa (or kapa) patterns that go around this shirt. They were also very skilled at making dyes out anything that they could find in nature. Which is why the combo of our new Paradise Red made from hibiscus, rose hip, ginger and dry apple and this artwork makes for classic island attire. Made using our exclusive Paradise Red specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Red White And True White Crewneck T-Shirt
$31.00
 
Our Classic Crews feature a wider cut with no side seams for superior comfort and long-lasting service. Our 100% combed, ring-spun cotton will provide softness and durability, while our exclusive screen-printed designs that won't crack or peel add some flair to your look. No wonder these tees are a year-round favorite! Details include spandex reinforced seamless collar, tubular knit construction and taped neck and shoulder seam.
Tangerine Dyed Crazyshorts® Twill Shorts
$51.00
 
Orange you glad the mad scientists in our dye department decided to squish up some tangerine's and see what happened. What they got was a juicy mix that makes our Crazyshorts® bright, bold and expressive. Built for an active lifestyle, these shorts are made from 100% cotton twill. With an elastic waistband for the perfect fit you can always count on, they manage to bridge the gap between casual and stylish. Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won 't get lost in the wash. Pair this with your favorite Crazy Shirt and you'll be ready for any adventure.
Short-Sleeve Chinaman's Hat Pineapple Classic Crewneck T-Shirt
$35.00
 
Also known as Mokoli'i, Chinaman's Hat is the nickname for the lava outcropping off the coast of Oahu. Reachable by foot during low tide, it's seen here surrounded by water that teams with sea life. Made using our exclusive specialty dying process that uses real pineapple and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Shark Slayer Legend Tangerine Classic Crewneck T-Shirt
$35.00
 
With designs within designs, this killer artwork brings together the power of narrative tradition and glory of Mother Nature. The result is a tangerine colored T that tells an awesome story with enthusiastic and energetic imagery. Made using our exclusive specialty dying process that uses real tangerines and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Beer RX Beer Classic Crewneck T-Shirt
$35.00
 
Our Classic Crews feature a wider cut with no side seams for superior comfort and long-lasting service. Our 100% combed, ring-spun cotton will provide softness and durability, while our exclusive screen-printed designs that won't crack or peel add some flair to your look. No wonder these tees are a year-round favorite! Details include spandex reinforced seamless collar, tubular knit construction and taped neck and shoulder seam.
Tangerine Dyed Twill Pants
$59.00
 
Invigorating. That's how we would describe this orange color. The newest in our long line of specialty dyes, it's made with real tangerines to add bold flavor to our twill pants. The ultimate in pure laid-back comfort, these elastic drawstring waist band pants are made of 100% cotton twill. The have supreme durability to last through years of everyday use, and they're garment-dyed for that lived-in feel that gets even better with wear. You'll enjoy all the room to store your valuables with our curved front pockets and back welt pockets with topstitching for a finishing touch.
Short-Sleeve Kapoho Kona Coffee Classic Crewneck T-Shirt
$35.00
 
Our Classic The Classic Crews feature a wider cut with no side seams for superior comfort and long-lasting service. Our 100% combed, ring-spun cotton will provide softness and durability, while our exclusive screen-printed designs that won't crack or peel add some flair to your look. No wonder these tees are a year-round favorite! Details include spandex reinforced seamless collar, tubular knit construction and taped neck and shoulder seam.
Short-Sleeve Into Blue White Crewneck T-Shirt
$31.00
 
Our Classic Crew Neck T-Shirts are made of 100% cotton and feature a wider cut with no side seams for a soft and long-lasting wear.
Short-Sleeve Tribal Petro Mano Navy Classic Crewneck T-Shirt
$31.00
 
In ancient Hawaii sharks were seen as supernatural members of the family, entities that could connect people with the spiritual world. For this reason, these powerful prowlers of the deep were drawn in strong and beautiful images like the petroglyph-style one re-imaged here. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Hawaiian Islands White Classic Crewneck T-Shirt
$31.00
 
There have been a lot of visitors to Hawaii, but this T throws it back to those first intrepid souls that landed on these idyllic shores. Full of island imagery and colorful artwork, this shirt is a great way to remember your own trip to the tropics. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Mauka Mauka Band Tangerine Classic Crewneck T-Shirt
$35.00
 
Visitors that come to Hawaii are always staring out to sea. Sometimes we have to tell people to look mauka, i.e., inland toward the mountains. With its jungle and triangle peaked imagery this t-shirt can do the reminding for you. Made using our exclusive specialty dying process that uses real tangerines and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.