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Short-Sleeve Green Flash Sunset Strawberry Classic Crewneck T-Shirt
$35.00
 
Even for those of us who live on the islands it's a rare sight to see the green flash that comes at the exact second when the sun goes below the ocean horizon. This tee gives you the chance to experience this amazing moment and will inspire you to see this one-of-a-kind natural event for yourself. Made using our exclusive specialty dying process that uses real strawberries and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Pearl Harbor Hawaii Blue Hawaii Classic Crewneck T-Shirt
$35.00
 
By saluting the veterans who fought for our country, this t-shirt allows you to commemorate the 75th anniversary of the end of World War II. Not only does it have stirring images, its message of hope is a testament to the service men and women who sacrificed so that we would have a better world. Made using our exclusive Blue Hawaii specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Revo Slater Blush Tortoise/Champagne Sunglasses
$199.00
 
Classic meets cool in these awesome, everyday cat-eye sunglasses. The traditional tortoise frame is elevated by its blush coloring for a fashion-forward look. The Champagne lenses not only have a lustrous sheen but also deliver a soothing visual performance with a spectacular incandescent effect. The shatterproof polycarbonate serilium lenses manage the full spectrum of light, including blue light and high-energy visible (HEV) light, making it easier to see devices, watches and phones.
Sleeveless Mano Kaipo Coconut Tank Top
$29.00
 
We call this design the "sweetheart shark" because you can feel the animal's innate power as it swims right over your heart. It's made even more dramatic by the design that uses tribal artistry to convey the importance of the shark to native Hawaiians, who love these animals. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. Its got ribbed trim at the armholes and neckline so it keeps its shape and tubular knit construction to put up with your active lifestyle. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Strawberry Dyed Crazyshorts® Twill Shorts
$51.00
 
These strawberry shorts are sweet as cake. The fruity dye permeates the 100% cotton twill for a look that's lived-in, which is perfect because these are shorts you're gonna want to live in. With an elastic waistband for the perfect fit you can always count on, they manage to bridge the gap between casual and stylish. Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won 't get lost in the wash. Pair this with your favorite Crazy Shirt and you'll be ready for any adventure.
Short-Sleeve All American Chile Classic Crewneck T-Shirt
$35.00
 
This shirt gets right up in your grill with its devotion to the Jeep and America. And why not? They're both symbols of freedom and adventure that look great together. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Moana Honu Charcoal Swim Shirt
$54.00
 
Charcoal and water don't usually mix but we're changing that with this new swim shirt. The dark color lets everyone know you mean business when you're in the water while the traditional sea turtle graphics let them know you believe in what our ancestors believed—caring for the ocean so it will care for us. You can take that ideology a step further because this top is made from recycled water bottles thereby keeping them out of landfills and our oceans. As you can tell, we take preserving our natural habitat pretty seriously, but we also like to have fun. That's why this top also has an all over "hydro print" design that magically appears when you get it wet. Plus, it's lightweight and slim-fitting so you can have a light-hearted time in the water without all that annoying billowing.
Short-Sleeve Moana Honu Cement Swim Shirt
$52.00
 
Sea turtles' lineage goes back 150 million years to the Jurassic period yet they still swims in our waters today. That combo of old and new comes to life in this swim shirt. The block and swirl designs are a throwback to traditional Hawaiian culture. But on the flip side, the fabric, made from polyester (PET) fabric created from recycled plastic bottles, is totally state of the art. Plus, it's super-lightweight and even has built-in 50+SPF and hidden tribal designs that appear when you get it wet.
Moana Honu Charcoal Hydro Print Board Short
$65.00
 
If you've ever seen a film about a little, lost orange fish then you probably know that sea turtles love to surf waves and currents. You can channel your inner honu in these cool new board shorts. They're made from a polyester material created from recycled plastics to be super-lightweight and good for the environment. We've added a Lycra insert over the Velcro fly for comfort and a welt pocket on wearer’s right side leg with a key FOB for convenience and safety. All that's well and good but as any surfer knows being in the water is suppose to fun so these shorts also have a special design that appears when wet. Cowabunga dudes!
H50 Theme Song Charcoal Twill Hat
$27.00
 
The opening notes of the Hawaii Five-0 theme song changed TV as we know it so why not use them to change up your look. Let the music and a wave of cool wash over you thanks to this rhythmic design. Featuring a printed patch, this hat is made with 100% cotton twill fabric and has an interior sweatband to wick away moisture. It's enzyme washed to be soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.
Short-Sleeve VW Red White Blue Coconut Classic Crewneck T-Shirt
$35.00
 
A shirt so cool they'll write songs about it or maybe they already have. With the flags flying and boards riding, when your fire up this VW, we promise you'll find adventure, tasty waves and freedom around every corner. Made using our exclusive specialty dying process that uses real coconut and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Sleeveless Green Flash Sunset Strawberry Tank Top
$29.00
 
Even for those of us who live on the islands, it's a rare sight to see the green flash that comes at the exact second when the sun goes below the ocean horizon. This tee gives you the chance to experience this amazing moment and will inspire you to see this one-of-a-kind natural event for yourself. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. Its got ribbed trim at the armholes and neckline so it keeps its shape and tubular knit construction to put up with your active lifestyle. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Revo Harrison Gold/Smoky Green Sunglasses
$279.00
 
Do you feel the need for speed even if you're just hanging on the beach? If yes, then have we got shades for you. These aviators have a classic look thanks to the gold frames and smoky green lenses. They feature a Beta titanium flex temple and adjustable nose pads to be lightweight and comfortable The crystal lenses encapsulate Revo NASA lens technology as well as the Revo Light Management System to filter out harmful UV, HEV, and Blue Light while also being digital device-friendly.
Short-Sleeve Wipeout Willy's Hemp Classic Crewneck T-Shirt
$35.00
 
It didn't take long for local surfers to realize that Jeeps are the perfect vehicle for island excursions. Celebrate your own off-road adventures and Jeeps' role in getting us to these outings to the world's top surf spots with this tee that's smokin' thanks to the color that comes from real hemp. Made using our exclusive specialty dying process that uses real industrial hemp and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Humu Kalakoa Navy Twill Hat
$27.00
 
Kalakoa means "of many colors" and the humu certainly fits that description. Hawaii's state fish pops off this hat that you'll love to wear almost as much as trying to pronounce the humu's full name. This hat is made with 100% cotton twill fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.
Short-Sleeve An American Icon White Classic Crewneck T-Shirt
$31.00
 
The Willys is the Jeep that started it all. Originally designed for the US Army, this tee plays off its military heritage and shows why you should salute this vehicle every time you see it on the road. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Kona Coffee Dyed Crazyshorts® Twill Shorts
$51.00
 
Experience the essence of life on the coast embodied in a pair of shorts that takes versatile style to a new grade of comfort.  Once you´ve walked a mile in our original Crazyshorts® design, you´ll find yourself coming back to get a pair in every color!

Built for the coastal living and vacation lifestyle, these shorts are made from 100% cotton twill with an elastic waistband for the perfect fit you can always count on.  Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won´t get lost in the wash.  Add a Crazy Shirt to the mix, and you´re headed for vacation!

Short-Sleeve Explore Crater Classic Crewneck T-Shirt
$35.00
 
Hawaii's got a lot more than beaches to explore. With volcanoes, mountains, jungles, crazy roads, craggy plateaus and misty valleys, you need a vehicle that can handle all types of terrain. Get yourself a Jeep and you'll be ready to rock while you're rockin' this Crater dyed tee. Made using our exclusive specialty dying process that uses real volcanic ash and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve VW Freedom To Explore Chile Classic Crewneck T-Shirt
$35.00
 
"Go where you want to go. Do what you want to do." Those lyrics from the 1960s explain why the VW bus became the go-to mode of transportation for the kids looking to explore the country and their freedom. Today this ride still conveys a sense of independence, making it a perfect symbol for the USA even though it wasn't made here. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Sunset Jeep Black Classic Crewneck T-Shirt
$31.00
 
Hawaiian sunsets are legendary for their breathtaking beauty and they are even more stunning when you experience them all alone out in the middle of nowhere. Things is, as the stunning graphics on this tee show, you need a Jeep to get to these places so what are you waiting for? Get behind the wheel and find your own personal sunset. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Crater Dyed® Crazyshorts® Twill Shorts
$51.00
 
Experience the essence of life on the coast embodied in a pair of shorts that takes versatile style to a new grade of comfort.  Once you´ve walked a mile in our original Crazyshorts® design, you´ll find yourself coming back to get a pair in every color!

Built for the coastal living and vacation lifestyle, these shorts are made from 100% cotton twill with an elastic waistband for the perfect fit you can always count on.  Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won´t get lost in the wash.  Add a Crazy Shirt to the mix, and you´re headed for vacation!

Paradise Honu Stone Twill Hat
$27.00
 
Turtles are revered as protectors in Hawaiian culture so what better way to interpret the honu than with it carrying the islands on its back. And you too can be a bearer of the island lifestyle and everything it stands for by proudly displaying this piece of original artwork. This hat is made with 100% cotton twill fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.
Long-Sleeve Adventure Blue Hawaii Classic Crewneck T-Shirt
$41.00
 
An ethereal word cloud meets the earth's most rugged vehicle in this original design created for our new Jeep collection. The array of adventure inspired expressions goes great with the image of the 4x4 while the Blue Hawaii dyed material reminds you the ocean is just about the only place this ride can't drive. Made using our exclusive Blue Hawaii specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Revo Watson Tortoise/Blue Sunglasses
$279.00
 
A throwback style, the attention to detail in the Watson is apparent in the classic keyhole bridge and unique metal detailing. If the style is a classic, the lenses are space age as they feature Revo NASA technology with two layers of glass that create high-contrast polarization. A flatter profile, temple to temple, makes for a more streamlined, fashion-forward fit while the spring hinges and elastomeric temple tips make sure they don't wobble or fall off. For your protection, the Revo Light Management System filters out harmful UV, HEV, and Blue Light while also being digital device-friendly.
Short-Sleeve Kona Jack's White Crewneck T-Shirt
$31.00
 
A versatile masterpiece of comfort, quality and style, our men's white cotton T shirt makes our original graphic designs pop with vibrant color. A year-round favorite, these Tees make a bold statement in casual style.
100% combed, ring-spun cotton and a generous cut keep comfort on point with a durable softness that will last for years to come. Spandex-reinforced collar, taped neck and shoulder seams.
Legendary Black Twill Hat
$27.00
 
Though we don't know their names, the first voyagers that mapped out the Hawaiian islands are still legends to those that call this place home. We honor them and this volcanic archipelago with our classic geographic design. This hat is made with 100% cotton twill fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.
Short-Sleeve Hana Jeep Beer Classic Crewneck T-Shirt
$35.00
 
Driving the road to Hana in a Jeep is a right passage for all visitors to the islands. With crazy turns and cliffs that drop off into the ocean, it's a pretty hairy drive so when it's over you'll probably need a cold beer like the ones we use to dye this shirt. Made using our exclusive specialty dying process that uses real pale ale and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Navy Crazyshorts® Twill Shorts
$49.00
 
Experience the essence of life on the coast embodied in a pair of shorts that takes versatile style to a new grade of comfort.  Once you´ve walked a mile in our original Crazyshorts® design, you´ll find yourself coming back to get a pair in every color!

Built for the coastal living and vacation lifestyle, these shorts are made from 100% cotton twill with an elastic waistband for the perfect fit you can always count on.  Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won´t get lost in the wash.  Add a Crazy Shirt to the mix, and you´re headed for vacation!

Short-Sleeve Surf Competition White Crewneck T-Shirt
$31.00
 
A versatile masterpiece of comfort, quality and style, our men's white cotton T shirt makes our original graphic designs pop with vibrant color. A year-round favorite, these Tees make a bold statement in casual style.
100% combed, ring-spun cotton and a generous cut keep comfort on point with a durable softness that will last for years to come. Spandex-reinforced collar, taped neck and shoulder seams.
Sleeveless Scenic Mikala Blue Hawaii Tank Top
$29.00
 
There's a famous surfer from the North Shore named Mikala. He grew up looking at a break just like this one right outside his window. Few of us can be so lucky in real life but in the world of Crazy Shirts everyone can live with that same view. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this tank will keep you feeling cool, calm and protected all summer long. Its got ribbed trim at the armholes and neckline so it keeps its shape and tubular knit construction to put up with your active lifestyle. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Revo Harness Crystal/Blue Water Sunglasses
$189.00
 
See it all in brilliant detail with these high-contrast, performance, polarized sunglasses. As a leader in polarized lens technology, Revo has been pairing fit and performance with the hottest eyewear styles since 1985. Whether you're kicked back on the beach or commuting in the car, these lenses will protect your eyes, cut glare and deliver a crisp view of the world around you.
Hulaflage Camo Green Board Short
$65.00
 
The distinct pattern of our hulaflage shorts combines Hawaiian foliage and hula girls in the coolest camo you’ve ever seen. Made from a blend of nylon, cotton and polyester, these quick-dry, lightweight shorts are great for anyone who’s active. Surfers won’t be the only ones that dig the classic boardshort style thanks to a special wash that lends them a cool vintage looks and feel.
Long-Sleeve Tribal Sail White Classic Crewneck T-Shirt
$37.00
 
A classic nautical design is given an island facelift in this vibrant new graphic tee. A mesmerizing combination of shapes and lines, it conveys the movement of a boat over the ocean in a way that honors both modern and tribal art. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve Paddle Out Pineapple Classic Crewneck T-Shirt
$41.00
 
Hawaiians removed the sails from Polynesian-style boats to create outriggers powered by paddlers. This demonstrates the strength and teamwork inherent in the Hawaiian people, traits we celebrate in this dynamic design featuring traditional patterns. Made using our exclusive specialty dying process that uses real pineapple juice and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Revo Maverick Matte Black/Graphite Sunglasses
$149.00
 
Go big or go home. That's what these oversized sunglasses say. They also say I'm ready for anything thanks to the SuperFlex flexible plastic frame that is virtually indestructible. Equally durable are the Serilium+ polarized lenses with 100% UV protection coating and glare-reducing nylon. The curved profile makes for a snug fit when you're out on an adventure and slip, reducing elastomeric nose pads and integrated spring hinge construction make for a comfortable fit. The graphite lenses are great for all types of outdoor activities, from boating to golfing and everything in between.
Long-Sleeve NS Longboard Competition Blue Hawaii Classic Crewneck T-Shirt
$41.00
 
The North Shore is the surfing capitol of the world and has been since back in the day when longboards ruled the waves. This retro tee celebrates the pioneers of the sport and the fact there's no competition when it comes to Hawaii and surfing. Made using our exclusive Blue Hawaii specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Smooth Sail White Pima T-Shirt
$43.00
 
There's fewer feelings as liberating as going where the sea breeze takes you. Experience that freedom with this vintage sailboat graphic that's sure to put wind in your sail and take you where you've always wanted to go. Already made with a luxurious fiber with brilliant luster, our Pima cotton tees are finished with a special wash for ultimate softness and durability. This style also features a slimmer fit and a fine, ribbed collar for a modern look. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Chile Dyed Crazyshorts® Twill Shorts
$51.00
 
Experience the essence of life on the coast embodied in a pair of shorts that takes versatile style to a new grade of comfort.  Once you´ve walked a mile in our original Crazyshorts® design, you´ll find yourself coming back to get a pair in every color!

Built for the coastal living and vacation lifestyle, these shorts are made from 100% cotton twill with an elastic waistband for the perfect fit you can always count on.  Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won´t get lost in the wash.  Add a Crazy Shirt to the mix, and you´re headed for vacation!

Revo Tarquin Chrome/Blue Water Sunglasses
$229.00
 
Everyone wants to be a pilot because they do something cool and look cool doing it. Channel your inner fly boy or girl with these stylish sunglasses. Not only do they look good thanks to the classic chrome aviator frame but they also are great for active people thanks to the high-contrast polarized Serilium+ lenses that are lightweight, impact-resistant and glare-reducing. The Blue Water lenses look cool and filter harmful UV, HEV, and blue light, making them perfect for boating, driving, skiing or any sunny summer adventure.
Short-Sleeve Shark Slayer Legend Chile Classic Crewneck T-Shirt
$35.00
 
With designs within designs, this killer artwork brings together the power of narrative tradition and glory of Mother Nature. The result is a chile colored tee that tells an awesome story with enthusiastic and energetic imagery. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve He'e Nalu Elima Natural/Gray Longboard Hooded T
$62.00
 
In Hawaiian, surfing is called He'e Nalu, which means to slide on the waves. And as you slide into this cool top you'll instantly feel the Aloha spirit thanks to the native-style surfboard and wave designs that'll have you looking cool as an ocean breeze. Surfing on a longboard is easy, striking and relaxed. We've taken that feel and put it into this cool and comfortable hooded T. It's lightweight and effortless to wear and the contrast zipper and ribbing combine with the modern fit for eye catching style when you aren't catching waves. Plus, we print these tops in the United States using eco-friendly water-based inks for more vibrant colors, a softer feel and artwork that stands the test of time.
Circling Sharks Graphite Twill Hat
$27.00
 
Hawaiians' respect for sharks goes as deep as the Pacific Ocean. Full of traditional-style artwork and stunning shark imagery, this design lets you honor these great and powerful creatures. This hat is made with 100% cotton twill fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.
Short-Sleeve Kona Jack's Chile Classic Crewneck T-Shirt
$35.00
 
Nothing's better than a fishing shirt that makes sure you are on a hot strike all day long. That's why we've dyed this one with real chile peppers that also give it a great, deep red hue. Made using our exclusive specialty dying process that uses real chile peppers and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve VW Surfmobile White Classic Crewneck T-Shirt
$37.00
 
From hippies and surfers to islanders and fun-loving adventurers, Volkswagen and Crazy Shirt have put smiles on customers' faces the world over. The Volkswagen bus has long been the unofficial house/ride/hangout of Hawaiian surfers. For anyone whose only focus is to hit the waves, this vehicle and this classic T are dreams come true. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Retro Wave Band Kona Coffee Classic Crewneck T-Shirt
$35.00
 
We're throwing it back to the 70s and 80s with this old school design. The Kona coffee material combines with the hot tropical graphics for a tee that's like totally awesome dude. Made using our exclusive specialty dying process that uses real Kona coffee and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Fish Blocks Crater Classic Crewneck T-Shirt
$35.00
 
Traditional Hawaiian art features a lot of fish imagery and linear shapes, both of which give this design a strong island feel. Also adding to its Aloha Spirit is the fact it's made using our exclusive specialty dying process that uses real volcanic ash. It also features 100% combed ring-spun cotton, and has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Tapa Hook Black Classic Crewneck T-Shirt
$31.00
 
From the hooks to the tapa designs, this shirt has a very traditional look and feel. The word on the back "hanapa'a" means you have a fish on and when you put this shirt you will definitely feel like you've been hooked up with something timeless and special. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Long-Sleeve The Hunt Kona Coffee Classic Crewneck T-Shirt
$41.00
 
We think of tuna as something we eat, but these fish are amazing predators in their own right. This design pairs traditional artwork and fishing imagery to demonstrate the respect islanders have for these fish and how important they are to Hawaii's waters. Made using our exclusive specialty dying process that uses real Kona coffee and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Cat Face Graphite Twill Hat
$27.00
 
B.Kliban cat cartoons are the perfect combination of crazy, cute and curious. Get all is this and more with this feline face topper. This hat is made with 100% cotton twill fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.
Short-Sleeve Blue Hawaii Dive Blue Hawaii Crew T-shirt
$35.00
 
Our Classic The Classic Crews feature a wider cut with no side seams for superior comfort and long-lasting service. Our 100% combed, ring-spun cotton will provide softness and durability, while our exclusive screen-printed designs that won't crack or peel add some flair to your look. No wonder these tees are a year-round favorite! Details include spandex reinforced seamless collar, tubular knit construction and taped neck and shoulder seam.