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Short-Sleeve Surf At Sunset White Pima T-Shirt
$44.00
 
Sometimes the classics can just stand alone. An island sunset. Palm trees. A longboard. What else do you need? Nothing else because as you can see this design has it all. Already made with a luxurious fiber with brilliant luster, our Pima cotton tees are finished with a special wash for ultimate softness and durability. This style also features a slimmer fit and a fine, ribbed collar for a modern look. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Mango Dyed Crazyshorts® Twill Shorts
$53.00
 
Mangos signify happiness and it is no wonder why when you take a look at these bright and brilliant shorts. Full of vitality, they'll push you to live your best life every time you pull 'em on. Built for an active lifestyle, these shorts are made from 100% cotton twill. With an elastic waistband for the perfect fit you can always count on, they manage to bridge the gap between casual and stylish. Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won 't get lost in the wash.
Short-Sleeve Tiki Fisherman Key Lime Classic Crewneck T-Shirt
$37.00
 
If you want some luck fishing you could do worse than showing respect to a tiki statue of Kanaloa, the god of sea. This woodcut design pays homage to days when the island gods roamed the earth, making it a great tee to wear when you're hitting the water. Made using our exclusive specialty dying process that uses real key limes and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Crystal Ball 4-Way Stretch Board Shorts
$65.00
 
Shot on the North Shore, this image captures a shore break of a crystal clear wave. This is another amazing example of how, in the skilled lens of renowned local wave photographer Clark Little, water and sky become one and the world falls away until all that exists is the beauty and wonder of the curl. These shorts feature the classic look and length (10" inseam) of every surfer's favorite water-resistant board shorts. They also have modern 4-way stretch construction to let you feel free as an ocean wave in and out of the water. Convenience and comfort come in the way of a right side Velcro-closure pocket, non-slip silicone draw cord and Lycra insert in front of the Velcro fly enclosure.
Sleeveless Maori Band Coconut Tank Top
$29.00
 
Just like a blue ocean shines against a sandy beach, this design truly pops against the creamy coconut color of the fabric. Simple but powerful, this traditional linear tribal design is all you need to capture the beauty and power of the island surf. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this specialty dyed tank will keep you feeling cool, calm and protected all summer long. It features ribbed trim at armholes and neckline to be durable and tubular knit construction for a comfortable fit. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Bringer Of Light Reef Blue Classic Crewneck T-Shirt
$34.00
 
Hanau Ka Palaoa Noho I Kai is a well-known phrase from a Hawaiian chant of creation. It means "The Whale Was Born and Lived in the Sea." Legend has it these majestic creatures helped bring light into the world, and if you saw one put on an aerial display, you know they're still doing it. Made using our exclusive Reef Blue specialty dying process and featuring 100% combed ring-spun cotton, this t-shirt has 50+ SPF protection to keep you feeling cool, calm and protected all year long. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, a softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
White Crazyshorts® Twill Shorts
$49.00
 
You might not think it, but white is the ultimate color for Crazy Shorts. That's because they go perfectly with any and all of the crazy colors our t-shirts come in. Built for an active lifestyle, these shorts are made from 100% cotton twill. With an elastic waistband for the perfect fit, you can always count on them. They manage to bridge the gap between casual and stylish. Details include deep front pockets to keep items secure, reinforced pocket seams to prevent ripping and a continuous, triple-stitched drawstring that won't get lost in the wash.
Revo Watson Tortoise/Blue Sunglasses
$279.00
 
A throwback style, the attention to detail in the Watson is apparent in the classic keyhole bridge and unique metal detailing. If the style is a classic, the lenses are space age as they feature Revo NASA technology with two layers of glass that create high-contrast polarization. A flatter profile, temple to temple, makes for a more streamlined, fashion-forward fit while the spring hinges and elastomeric temple tips make sure they don't wobble or fall off. For your protection, the Revo Light Management System filters out harmful UV, HEV, and Blue Light while also being digital device-friendly.
Sleeveless Tribal Trio Mango Tank Top
$29.00
 
The shark. The manta ray. The sea turtle. This trifecta of island sea creatures exemplifies the power, grace and endurance of the ocean. It is animals like these that give the Hawaiian waters such cultural significance and ecological importance and make the need for protecting them so vital to the Hawaiian community. Made from 100% combed ring-spun cotton and featuring 50+ SPF protection, this specialty dyed tank will keep you feeling cool, calm and protected all summer long. It features ribbed trim at armholes and neckline to be durable and tubular knit construction for a comfortable fit. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Short-Sleeve Stain Glass Sail Navy Classic Crewneck T-Shirt
$32.00
 
You've heard of sea glass but we're taking it to the next level with this cool and creative design. A work of modern art but still playful and full of color, this design will have you ready to hit the water or hit the town. Made from 100% cotton that is ring-spun then combed to remove impurities, this fabric is luxuriously soft and lightweight yet incredibly strong. We only use environmentally friendly water-based inks that penetrate the material's fiber resulting in more vibrant colors, softer feel and artwork that doesn't crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.
Shorebreak 4-Way Stretch Board Shorts
$65.00
 
Get the power and beauty of all of Clark Little's shore break photographs in one place with these stunning shorts. Like a collection of postcards from paradise, the all-over images on this garment show why Clark Little has become a legend through getting right inside the curl and the foam to capture the ocean's most dynamic breaks. These shorts feature the classic look and length (10" inseam) of every surfer's favorite water-resistant board shorts. They also have modern 4-way stretch construction to let you feel free as an ocean wave in and out of the water. Convenience and comfort come in the way of a right side Velcro-closure pocket, non-slip silicone draw cord and Lycra insert in front of the Velcro fly enclosure.
Paradise Honu Stone Twill Hat
$27.00
 
Turtles are revered as protectors in Hawaiian culture so what better way to interpret the honu than with it carrying the islands on its back. And you too can be a bearer of the island lifestyle and everything it stands for by proudly displaying this piece of original artwork. This hat is made with 100% cotton twill fabric and has an interior sweatband to wick away moisture. It is enzyme washed so it's soft and has a pre-formed plastic bill to look broken-in from the first day you put it on. The adjustable Flip-N-Grip Soft buckle system allows for a great fit. One size fits most.