CRAZY SHIRTS CELEBRATES 45 YEARS
AS HAWAII'S ORIGINAL T-SHIRT COMPANY
**Commemorative Design Harkens Back to Company Beginning**
HONOLULU - (April 14, 2009) - The T-shirt is a wardrobe staple. It's quintessentially American and Hawaii-based Crazy Shirts has been at the forefront of the T-shirt industry for 45 years. As "Hawaii's original T-shirt company," Crazy Shirts has grown from a little grass shack on Waikiki Beach in 1964 to 37 retail stores across the nation. In celebration of its 45th anniversary, Crazy Shirts is releasing limited-edition commemorative T-shirt design pays tribute to its humble beginnings.
"Crazy Shirts has grown up over the last 45 years, but we've never lost the passion, innovation, and irreverent spirit on which we were founded," said Mark Hollander, company president and chief executive officer. "Our 45th anniversary design really honors where we started."
The anniversary design features a rendering of the original Crazy Shirts grass shack in Waikiki and is available in adult men's and women's sizes and retails for $25. As part of its celebration, customers who purchase $100 or more will receive the anniversary shirt as a free gift.
Crazy Shirts will also be introducing its new Classic Vintage line that features seven popular designs from its first decade, including the infamous "Suck 'Em Up!" slogan and timeless "Pray For Surf" design. As an industry leader, Crazy Shirts has kept up with changing technology, ensuring top-of-the-line manufacturing and high quality merchandise. This technological evolution has taken Crazy Shirts' T-shirts from its original airbrush designs to screen printing to embroidery and computer graphics. In recent years, the company re-launched popular collections such as its "Kliban Cat" T-shirts, contributed to the conversation of preserving our planet's resources with its Global Warming designs, highlighted President Obama's love for the ocean and his Island roots, and literally turned its T-shirt designs into works of art at its new Crazy Shirts Gallery on Maui.
The future holds no limits for Crazy Shirts, a company that in the last 45 years has grown from one to 37 retail outlets, expanded in new untapped markets across the nation, such as South Carolina and Santa Barbara, and moved its production facility from California back to Hawaii. By continuing to innovate its product line with the addition of new specialty dyes and hundreds of new pieces of artwork, Crazy Shirts remains constant in its mission to "be original, be crazy."
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